The Indian Sugar Industry – Is it Sweet Enough?

1. Assess the attractiveness of the Indian sugar industry using Porter’s five forces model.
Discuss the impact of the following factors on its attractiveness:

a) Relative bargaining power differences between farmers and sugar producers;

b) Government regulations; and

c) Global sugar producers.

2. What are the critical success factors of Indian sugar industry?

3. Discuss whether the following possibilities could improve the attractiveness of Indian sugar
industry:

a) Changes in the industry forces within a foreseeable period of time;

b) Deregulation; and

c) Focus on by-products such as ethanol.

4. Compare the characteristics of Brazilian and Indian sugar industries and discuss whether
there is a possibility of convergence of these two industries in terms of their structural
characteristics.