Learning Objectives

• Research design
• Types of Research design
 An Intro to Research Design
• A framework or blueprint
• Visualization
• A broad rubric, as it were
– “What procedures to follow?” is answered here
– It is very critical - Activities
 Type of Designs
• Based on purpose of study
– Exploratory
– Conclusive
 Type of Designs
• Not much of information is known about the
problem
• Exploratory is to provide further insights into the
problem so as to enhance comprehension
– Ex -????
• The findings are not conclusive – used as input in
further research
– The contours of the problem better shaped now
 Type of Designs
• Conclusive research
– This is it; hence called “conclusive”
– The object is to test hypotheses
– And help in decision-making
• There are two types of conclusive research
– Descriptive and Causal
– What are they?
 Type of Designs
• Descriptive gives lots of information on
market characteristics
– Examples would be?
• “Causal” means a cause and effect
relationship
– Thus, causality is involved – meaning what?
– Examples?
• Both can be cross-sectional or longitudinal
– meaning what?
 Case Study
• In depth
• Contextual analysis of a situation in an
organization
• Problem Solving technique
• Not that frequently used as finding a similar
problem in the organization is very rare
 RD

Case study Exploratory Conclusive

Descriptive Causal

Cross sectional Longitudinal

Multiple cross sectional Single cross sectional

 Study Setting
• Contrived
– Lab experiments- Samosa Expt
• Non Contrived
– Field Studies; Field experiments
– CCT- RCT experiments
 Participant perception of research activity

Actual Routine

Modified Routine
 Level of variables under control

Experimental

Expost facto
 Method of Data Collection
Monitoring

Communication of study-