Cereal.Inc’s decision to gamify the marketing strategy is beneficial on many fronts.

The given
target audience are the people at the 18-35 age bracket. It has been established by numerous
surveys that more than 40% of gamers are from this same age bracket. Using the technique of
gamification will help entice this segment of the market towards the new product.

Engage the customers: ​By using elements and tools of gamification, Cereal.Inc can also
engage its customers to switch to healthier choices for breakfast and/or motivate them to not
skip breakfast. This will increase the demand for the product, increase sales, and create brand
awareness.
With the correct choice of aesthetics and dynamics, this strategy can allure the female segment
of the market too.
Brand Awareness and Competition: ​Since a large portion of companies in the food market
employs only basic marketing techniques to sell their product, gamification will allow Cereal.Inc
to stand out with its unique approach. Thus, it enhances brand awareness and also improves
brand image due to its creativity.
Rewards: ​The ready-to-eat segment in the food industry is highly competitive and there are
numerous products launched every month. To help Cereal.Inc with brand loyalty, techniques of
gamification are necessary. By rewarding them for their loyalty, we only add points to our
leaderboard.
PBL System: ​Connecting with the audience at a personal level is highly plausible through
gamification elements such as providing badges and rewards for specific performance/targets
from them.
Keeping up with the trend: ​With a majority of the youth highly engaged in online activities,
gamified online marketing strategy will help Cereal.Inc to reach unknown audiences at a cheap
rate. All hail the power of the internet!
A piece of childhood: ​A lot of these millennials have grown up playing cooking games on the
internet. Gamifying the process of marketing pastries will take them back to their roots and
enable them to attach a nostalgic factor to our brand.
Taking leaps to achieve success: ​If we stick to usual marketing techniques, we’ll never know
what gamification can do to our product line and its sales. Gamification might just be the key to
Cereal.Inc’s success story.