Professional Documents
Culture Documents
Strengths Opportunities
They provide higher capital Dividends from the equity funds are
appreciation. tax free.
If the investor gets return, then it Equity shareholders have voting
will be higher than the other funds. rights in the company.
They are the real owners of the Best investment option if you are
company. seeking for higher return.
Weakness Threats
There is no security or guarantee of They are highly volatile i.e., small
returns. change in the economy leads to
There will be high risk if the investor high impact on the returns.
did not get any return from the The global factors will also affect
company. the share prices.
EQUITY FUNDS:
DEBT/BONDS:
Strengths Opportunities
The rate of interest is fixed. As the rate of interest is high we will
Interest expenses are tax free. get higher rate of returns.
Government bonds are secured. Some bonds are tax free.
We can retain the ownership.
Weakness Threats
Principal is not returned whenever If the party defaults payment, then
it is been asked by the bond holder we may lose interest as well as
or the debt holder. principal.
Interest rates will not be as high as If the interest rate is high, then
Equities. bonds price will increase.
BANKS:
Strengths Opportunities
It contributes a lot to the GDP. Modern technology is used.
Government mainly supports If the interest rates are high,
this sector. then the investor gets higher
rate of return.
Weakness Threats
There is lack of product Rise of monopolistic structures.
differentiation in banking sector. Some of the banks are
Many banks are operated to unorganized but they are
limited area. lending money to the
customers.
GOLD:
Strengths Opportunities
It is a good hedge against the equity Gold value increases as the
market. population increases.
There is no risk involved in this kind It can be used as collateral security
of investment. for loans.
Weakness Threats
People don’t sell gold easily which There are many vendors who sell
makes it illiquid. low quality of gold.
There is security threat to store The price of gold fluctuates quit too
gold. much.
Strengths Opportunities
Successful open house events. Possibility of extending area of
Large asset base. households.
More advertising can be done.
Weakness Threats
Lack of good asset management Adequate investment not secured.
data. Failure of members to exchange
Inconsistent standards in buildings. and view issue strategically.
NON-CONVERTIBLE DEBENTURES:
Strengths Opportunities
Debenture can be redeemed when Interest on debentures is allowable
there is surplus expenditure expenditure.
It helps company to raise funds. Holders are entitled to a fixed rate
of interest.
Weakness Threats
These debentures cannot be Cost of raising funds through
converted into shares. debentures is difficult to the
Common people cannot by them as company.
they are of high denominations. Holders don’t have voting rights as
they are not the real owners.
Weakness Threats
People can invest only up to 1.5 PPF lacks liquidity.
lakhs. There is a probability of interest
The returns provided by PPF are less rates to go down rather than grow
when compared to others. up.
Weakness Threats
If an individual has investment Interest rates are likely change
saving scheme, he cannot claim in each and every quarter.
deduction Penalties
MUTUAL FUNDS
Strengths Opportunities
Offer liquidity to the investors at Huge untapped market in semi-
any time. urban and rural areas.
Volatility of bank interest rate. High level of savings habit
among the people.
Weakness Threats
Distribution network confines High level of volatility in the
only to metro cities. stock market.
Lack of focus, under Stringent regulations by the
performance and poor service government…
conditions
EQUITY BASED MUTUAL FUND
Strengths Opportunities
Capital appreciation Varied category of options
Small systematic payments Non-taxable returns in long term
ROI is high
Weakness Threats
Low ROI as compared to other Less control
modes .
Various costs involved
Weakness Threats
There is no flexibility Tracking errors -the lower the
Limited exposure tracking error the better is the
fund.
Weakness Threats
Lack of rebalancing International competitors
Weak cost structure Volatile costs
opportunities
Weakness Threats
Market risk-high volatile New entrants
No control over costs Tough competition because so
many companies is offering now
a days
Weakness Threats
It may be not turn good option Unpredicted future
at consistently growing markets. People with unequal income
Flexibility
GOLD INVESTMENT
Strengths Opportunities
Good hedge against the equity Collateral for loans.
markets. Gold demand usually increases
Invest gold in physical and paper as population increases
format.
Weakness Threats
It doesn’t generate yield Fluctuate in prices
Cost and threat involved in Spurious vendors
storing gold