Argument

The business manager of WLSS television station is of the view that

they should include more weather and local news on all their news
programs. This suggestion comes from the fact that since they have
devoted their late night news program to covering more national news
instead of weather and local news, there have been many complaints
from viewers. Moreover, their advertisers have cancelled the
contracts. Thus, the business manager feels that the change should
be made to attract more viewers and also avoid losing more
advertising revenues. However, the business manager does not
venture into finding out other possible reasons of complaints and
cancellation of advertising contracts. Therefore, this argument
presented by him can be called narrowly perceived.

The business manager mentions that the complaints of the viewers

were regarding the station's coverage of weather and local news.
However, there is no mention of what the viewers want or what the
nature of their complaint is. It cannot be established by the argument if
the viewers actually want more coverage of local and weather news. It
is possible that their complaints are regarding wrongly telecast news
or concentration over limited area of local or weather news. It is also
possible that their complaints are not regarding late-night news
programs that have started covering more national news. It is likely
that the viewers have complaints regarding the weather and local
news covered in general by the television station.

Further, the writer says that the local businesses had cancelled their
advertising contracts of the late night news programs. However, the
writer does not site in vivid terms what the reason of their cancellation
of contract is. It is possible that those who had cancelled their
contracts were is a financial crisis and could not pay for their
advertisements. It is also not known if the businesses had withdrawn
their advertising only from the late night news programs or from all the
programs of the television station. It is possible that they are not
happy with the result of advertising on the television station and want
to withdraw their support to the station altogether. Therefore, this may
not be due to the late night news programs telecasting more national
news. What the writer suggests holds true only if these businesses
had withdrawn their advertising of the late night news programs, but
the argument fails to give details of the cancellation. This makes the
reader believe that there could be other reasons for this cancellation.

Last but not the least, the suggestion made by the writer is based on
the conclusion drawn by the writer that late night news programs are
not popular with viewers and businesses. However, this conclusion is
extended to all the news programs of the television station, which is
taking it too far. The writer says that in order to attract viewers and
avoid losing any further advertising revenues they should expand the
coverage of weather and local news in all their news programs. In the
argument, however, he only speaks of the late night programs losing
viewership and advertisement contracts. Therefore, this suggestion is
doubtful and farfetched.

On the whole, the argument loses its convincing power when viewed
critically. It fails to establish the exact reason behind the complaints of
the viewers and cancellation of advertising contracts. Hence, the
writer should think logically and come to a better conclusion after
going through the above given discussion.