Title: 11 - Thinking Like a Digital Marketer

Learning Objectives:

Understanding the core concepts & goals behind Digital Marketing

Description:

What goes inside the head of a successful Digital Marketer? Are skills more important or
planning? Truth is most important is thinking like a Marketer. Marketing thinking involves a few core
concepts. The first concept to learn is that the end goal is always the customer. A Marketer should focus
on people’s interests, behaviors and group sociology. A marketer should always do an activity only if it
engages customers, provides them some value and solves their problems. He/she must be Creative in
their approach, Adapting to the environment and challenge loving.