PayTM is a pioneer in the digital payments market in India, and has enjoyed market dominance for

its simplicity of use in performing transac;ons and transferring money between accounts.
Transferring money between Bank accounts has usually been a complicated process and making
payments in mercan;le establishments without a debit or credit card was not feasible before.
In August of 2016, The Na;onal Payments Corpora;on of India launched the UPI (Unified Payment
Interface), which revolu;onized the industry. Unlike prior systems which had ;mings restric;ons and
took ;me to transfer funds, UPI had no such issues and was widely adopted by major banks
throughout India. UPI is regulated by the RBI (Reserve Bank of India) and simplifies money transfers
between accounts tremendously compared to previous methods, with no requirement for entering
bank details and other sensi;ve informa;on for each transac;on. Several companies have developed
apps which make use of UPI to seamlessly perform transac;ons, and they are now widely used in
mercan;le establishments and for peer to peer transfers, in direct compe;;on with PayTM.

Problem Statement:

With the advent of UPI and entry of giants like Google and PhonePe in the market, the relevance of
PayTM's wallet business has come to ques;on. How will you mi;gate the risk of losing the market
dominance PayTM currently has in the Online Payments Space?

Students can use the following Data Sources and are encouraged to use their own as well for the
solu;ons: hXps://drive.google.com/file/d/1BkNhuESv0JPxSt7BSQomTp8ayhOj6ijj/view