Business Research Methodology

Assignment

On

Types of Scaling in Research

SUBMITTED BY- SUBMITTED TO-

MD JEESHAN Ms. POORNIMA MAM
PGDM 2 B
ABS/PGDM/19/081
QUESTION. Choose a topic of your interest suppose “online shopping”, now
try to develop questions related to the topic for each type of scaling method
that has been discussed in today’s class.

Solution:
ONLINE SHOPPING-
Online shopping is a form of electronic commerce which allows consumers to directly
buy goods or services from a seller over the Internet using a web browser. Consumers find a
product of interest by visiting the website of the retailer directly or by searching among alternative
vendors using a shopping search engine, which displays the same product's availability and
pricing at different e-retailers. customers can shop online using a range of different computers
and devices, including desktop computers, laptops, tablet computers, smartphones, and smart
speakers.

Simple Category Scales:

1. Do You Buy Products Online?
2. Do You Compare the product price before buying it online?
Forced Ranking Scale
3. The Behaviour and approach of Customer Service representative towards
solving your issue was:
 Extremely Dissatisfactory.
 Very dissatisfactory.
 Dissatisfactory.
 Satisfactory.
 Very Satisfactory.
 Extremely satisfactory.
Paired Comparison Scale
4. Please Rank the shopping site you like the most on the basis of their service
(1 to best provided, 2to nest and so on)
 Different variety of products.
 Availability of item liked.
 Sales and discounts available
 Quality of product available
Summated Scale:
5. The prices offered on shopping sites are best in comparison to offline
shopping.
 Strongly Disagreed (1)
 Disagree (2)
 Undecided (3)
 Agree (4)
  Strongly Agree (5)
Stapel Scale
6. Please Rate the diversity of products available on online shopping(+ 2 to -20
 On the basis of brand
 On the basis of price
 On the basis of delivery availability in your area
Constant Sum Scale
7. Below are the factors that one should consider while buying the products
online. please allocate the total out of ten points ,more important factor,
more is point
Factors Points
Convenience in use.
Range of products available
Ease in payment services.
Quality of products offered.
Pocket friendly prices.
Total(out of 10)

Multiple Choice Single-Response Scale:

8. Which of the sites you prefer buying products from most?
 Amazon
 Flipkart
 Myntra
 Snapdeal
9. Which apps you think provide you best discounts and offers?
 Amazon
 Flipkart
 Myntra
 Snapdeal
Graphical Rating Scale
10. How much you like the quality of products that is delivered to you?
 Like very much.
 Like somewhat.
 Neutral.
 Dislike Somewhat.
 Dislike Very much.