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    ASAD ULLAH
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    This document discusses consumer reviews, ways to reduce post-purchase cognitive dissonance for car buyers, obstacles to CRM success, integrating CRM with social media, and reasons why CRM efforts fail. It asks the reader to analyze product reviews on a review site, name two ways car companies can reduce buyer's remorse, list factors hindering CRM, discuss integrating CRM and social media, and provide a personal example of a failed CRM effort.

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    This document discusses consumer reviews, ways to reduce post-purchase cognitive dissonance for car buyers, obstacles to CRM success, integrating CRM with social media, and reasons why CRM efforts fail. It asks the reader to analyze product reviews on a review site, name two ways car companies can reduce buyer's remorse, list factors hindering CRM, discuss integrating CRM and social media, and provide a personal example of a failed CRM effort.

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    10 views1 page

    Assignment 3

    Uploaded by

    ASAD ULLAH
    This document discusses consumer reviews, ways to reduce post-purchase cognitive dissonance for car buyers, obstacles to CRM success, integrating CRM with social media, and reasons why CRM efforts fail. It asks the reader to analyze product reviews on a review site, name two ways car companies can reduce buyer's remorse, list factors hindering CRM, discuss integrating CRM and social media, and provide a personal example of a failed CRM effort.

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    © All Rights Reserved
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    of 1

    CRM

    Assignment – 3

    1. Many Web sites provide consumer reviews, such as Epionion.com (http://www.epinions.com) or


    ConsumerSearch.com (http://www.consumersearch.com. Go to any similar website select a
    product category that interests you, and learn about the best products/brands in that category.
    Which review is rated the best? Which brand is rated best by the reviews? Based on this
    analysis, which brand would you select if actually purchasing this product? How useful is this
    source? Write a brief report with your answers to these questions. How influential are these
    types of reviews for you when deciding on a purchase?

    2. Name two specific ways a car company can try and reduce post purchase cognitive dissonance
    when they sell a brand new car to a 25 year old millennial

    3. List out factors that can be an obstacle for CRM (Customer Relationship management/Manager)
    success to an organization.

    4. Is it possible to integrate CRM with social networking sites?

    5. Why have so many CRM efforts failed by organizations? Can you cite a personal example of a
    CRM effort?

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