Does subliminal advertisement woks? Support you view.

Subliminal advertisement is small stimuli that cannot be observed easily or heard easily. So, if
customers notice that stimuli and give attention to the advertisement, then it will be effective. If
not, then it will not be effective.

For example: In a Hindi movie, Hrithik Roshan use “Oppo Phone”. Here Oppo mobile company
use Hrithik Roshan as a model but does not give their advertisement directly. So here if someone
likes Hrithik, then he may notice the phone that he uses in the movie and get interested to
purchase that phone. In that case, subliminal perception is effective for that person. But who do
not notice that what phone the model uses in the movie, subliminal perception will not be
effective for them.

So if the subliminal perception will be effective or not, that depends on the audience conscious
or unconscious observation.

Find two print advertisements that use some of the stimulus factors discussed in this chapter to
gain attention. For each example, evaluate the effectiveness of the stimulus factors used.

Here two print advertisement given below that uses some stimuli that catches customers
attention:

Here, this pint add is used for women empowerment campaign. In this print add we see a
stimulus like it says “we are beautiful” that indicates all the women however she looks like is
beautiful. So here, women all of world whoever sees that advertisement, they definitely
understand what is the concept of this campaign. It easily catches women donator attention and
thy will be interested to create a strong bond with other women of the world.

This is the advertisement of online optical shop “kelopotic”. Here we see that a blur image is
seen clear through an eye glass. So this picture catch attention from the customers who are
suffering in optical problem. So that is how these stimulus catch customer attentions.