PROJECT REPORT

(submitted for the Degree of B.com Honours in Accounting & Finance

under University of Calcutta)

TITLE OF THE PROJECT

“Is attractive packaging really a necessity or eyewash?”
A study on packaging of some selected companies.

SUBMITTED BY
Name of the Candidate- Aarya Sharma

Registration No.- 017-1211-1505-17

CU Roll No- 171017-11-0009

Name of the College- The Bhawanipur Education Society College

College UID- 0101171292

SUPERVISED BY
Name of the Supervisor: Prof. Subhashis Dasgupta.

Name of the college: The Bhawanipur Education Society College.

MONTH & YEAR OF SUBMISSION

Annexure-IA

SUPERVISOR’S CERTIFICATE

This is to certify that Ms Aarya Sharma a student of B.com. Honours in Accounting & Finance of The
Bhawanipur Education Society College under the university of Calcutta has worked under my
supervision and guidance for her project work and prepared a project report with the title “Is attractive
packaging really a necessity or eyewash?” A study on packaging of some selected companies which
she is submitting, is her genuine and original work to the best of my knowledge.

Place: Kolkata

Date:

Signature:

Name: Subhashis Dasgupta

Designation: Professor

Name of the College: The Bhawanipur education society college.

Annexure-IB
 STUDENT’S DECLARATION

I hereby declare that the project work with the title “IS ATTRACTIVE PACKAGING REALLY A
NECESSITY OR EYEWASH?” A STUDY ON PACKAGING OF SOME SELECTED
COMPANIES submitted by me for the partial fulfilment of the degree of B.Com. Honours in
Accounting & Finance under the university of Calcutta is my original work and has not been submitted
earlier to any other university/Institution for the fulfilment of the requirement for any course of study.

I also declare that no chapter of this manuscript in whole or in part has been incorporated in this report
from any earlier work done by others or by me. However, extracts of any literature which has been used
for this report has been duly acknowledged providing details of such literature in the references.

Signature:

Name: Aarya Sharma

Address: 33, Tollygunge Circular road, Kolkata-700053.

Registration No. : 017-1211-150517

Place: Kolkata

Date:

ACKNOWLEDGEMENT
I would like to express my sincere gratitude to thank all my supports in the project report for their
immense help. I would like to express my gratitude towards my college, The bhawanipur education
society college and my teacher-in-charge for providing me the oppurtunity to work on the project and also
for his constant assistance and guidance. My project guide Prof. Subhashis Dasgupta for his enthusiasm,
patience, insightful comments, helpful information, practical advice and unceasing ideas that have helped
me tremendously at all the times in my research and writing of this project report. His immense
knowledge, profound experience and professional expertise has enabled me to complete this research
successfully. Without his support and guidance, this project would not have been possible.

I would also like to thank all my friends and colleagues who provided mw with essential suggestions for
the report and helped me in my research. The work has indeed been a learning curve for my academic
life, in particular, and life in general.

Chapter 3

Presentation of Data, Analysis & Findings

 Survey on consumer Behaviour towards packaging of a product.

Q1. From where do you prefer buying products?

OPTIONS RESPONSES
As per requirement 26
Retail stores nearby 17
Online shopping 15
Shopping malls 2

RESPONSES
Shopping malls

Online shopping
RESPONSES

Retail stores nearby

As per requirement

0 5 10 15 20 25 30

Interpretation

As per the results of the survey there are 26 respondants(highest)who prefer buying products “As per
requirement”.

Least are interested in buying the products from “Shopping malls”(2 responses).

Almost an equal number of respondants consider buying products from “Retail stores nearby” and
“Online shopping”. 17 and 15 responses respectively.

Q2. Do you think attractive packaging is really important for the product to be sold?

OPTIONS RESPONSES
Yes 17
No,not always 25
May be,if the product is new 12
Never 6
 RESPONSES

Yes
No,not always
May be,if the product is
new
Never

Interpretation

Most of the respondents consider that it is not always important for the product to be sold with an
attractive packaging (41.66%).

Whereas , 17 respondents are in favour with the statement.

20% of the population among 60 respondents feel that attractive packaging is a must for the product to be
sold.

Only 10% of the population consider that attractive packaging is important for selling ‘new products’.

Q3. What encourages you to buy a product?

OPTIONS RESPONSES
Quantity offered 20
Its low price 16
Discount or free items with it 8
Packaging of the product 7
Quality of the product 9
 RESPONSES
20
15
10
5
0

RESPONSES

Interpretation

Most respondents of the population are eager to buy a product if the ‘quantity offered’ is more (20
responses).

Almost an equal no. of respondents would like buying if the product’s price is low.

Some of the respondents are more concerned about the ‘quality of the product’

(9 responses)

Least percentage of the population are attracted towards discount or free items (8 responses), and
packaging of the product (7 responses).

Q4. How do you get to know about a product?

OPTIONS RESPONSES
Advertisement & social media 26
Family & friends 20
Word of mouth 10
Television & newspaper 2
All of the above 2
 RESPONSES
30
25
20
15
RESPONSES
10
5
0
Advertisement & social media

Word of mouth

All of the above

Interpretation

Large population gets to know about the product through ‘Advertisement & social media’.

People knowing about the product by the way of television & newspapers are the least.

Even, least percentage of the population consider all of the above mentioned sources to get information
about products relevant.

Only 17% gets information through ‘word of mouth’.

Last but not the least ‘family & friends are also considered a best source of information’

Q5. How often do you buy a product?

OPTIONS RESPONSES
Whenever necessary 23
Weekly 19
Monthly 15
Daily 3
 RESPONSES
RESPONSES

Whenever necessary
40
23
20

Daily 3 0 19 Weekly

15

Monthly

Interpretation

Nearly 38% of the population buys product ‘whenever necessary’.

About 32% of the population buys product ‘weekly’

About 25% of the population buys product ‘monthly’

Only 5% of the population buys product ‘daily’

Q6. While purchasing if you see a product whose packaging you find attractive, will you consider buying
it?

OPTIONS RESPONSES
Will depend on some factor like price 22
maybe 18
no 14
yes 6
 RESPONSES
yes
10%

Will depend on some factor like price

no 37%
23%

maybe
30%

Interpretation

According to the survey conducted it can be clearly depicted that most of the respondents are concerned
about the price of the product rather than packaging.

30% of the population aren’t sure about their decision.

Approximately 23% of the population are against the statement.

Only 10% are in favour of buying a product if it has an attractive packaging.

Q7. What do you think is the most important use of packaging?

OPTIONS RESPONSES
To keep the product safe 28
To protect it from damage 14
To attract potential customers 10
To ease transportation 5
All 3
 RESPONSES
To keep the product safe To protect it from damage
To attract potential customers To ease transportation
All

5%
8%

17%
47%

23%

Interpretation

Nearly half of the population considers packaging is essential to keep the product safe.

14 out of 60 respondents consider packaging is necessary to prevent the product from damage.

Some of them think ‘to attract potential customers’ is the main aim of packaging.

Only 8% of the population says the main role of packaging is ‘to ease transportation’.

Only 3 respondents consider all of them are important use of packaging.

Q8. Would you buy the same product that you need if it is available with a separate packet?

OPTIONS RESPONSES
YES, if the price is also same 21
Definitely 19
Maybe if I feel it is looking more attractive 11
No 9
 RESPONSES
25

20

15

10 RESPONSES

Interpretation

Huge public would be willing to purchase the same product with a separate packet only if the price is
consistent.

32% of the population would confidently buy the product inspite of the packet being different.

Approximately, 18% of the population would only buy the product if they feel the packaging of the latter
product to be more attractive.

Only 15% of the population disagreed with the statement.

The survey was conducted taking sixty respondents into consideration. Out of which 32 were female and
28 were male respondents.

The highest number of respondents belong to the age group between 19-30 and least below 18.

30% of the population were in the age group between 31-60.

The respondents who are either employed or has business belong to the ncome group of Rs 200001-
500000 (20 respondents).
22 of them were students, therefore they have no income.

20% of the population earn income up-to 200000.

Only 6 respondents belong to a high income group which varies between 500001-1000000.

Annexure - 2

Questionnaires

Q1. From where do you prefer buying products?

 As per requirement.
 Retail stores nearby.
 Online shopping.
 Shopping malls.

Q2. Do you think attractive packaging is really important for a product to be sold?

 Yes.
 No, not always.
  May be, if the product is new.
 Never.

Q3. What encourages you to buy a product?

 Quantity offered.
 Its low price.
 Discount or free items with it.
 Packaging of the product.
 Quality of the product.

Q4. How do you get to know about the product?

 Advertisement & social media.

 Family & friends.
 Word of mouth.
 Television & newspaper.
 All of the above.

Q5. How often do you buy a product?

 Whenever necessary
 Weekly
 Monthly
 Daily
Q6. While purchasing if you see a product whose packaging you find attractive, will you consider buying
it?

 Will depend on some factor like price.

 Maybe
 No
 Yes

Q7. What do you think is the most important use of packaging?

 To keep the product safe.

 To prevent it from damage.
 To attract potential customers.
 To ease transportation.
 All

Q8. Would you buy the same product that you need if it is available with a separate packet?

 Yes, if the price is also same.

 Definitely
 Maybe, if I feel it is looking more attractive.
 No.
 CONTENT

TITLE PAGE NO.

CHAPTER 1: INTRODUCTION.
 Background
 Objectives
 Need of the study
 Literature review
 Research methodology
 Limitations of the study
 Chapter planning

CHAPTER 2: CONCEPTUAL FRAMEWORK.

 Concept about the topic
 National scenario
 International scenario

CHAPTER 3: PRESENTATION OF DATA,

ANALYSIS AND FINDINGS.

CHAPTER 4: CONCLUTION &

RECOMMENDATION.
 Conclusion
 Recommendation

BIBLIOGRAPHY
ANNEXURE 2