1.

EXECUTIVE SUMMARY
ATTISER CORPORATION is dedicated to provide renewable, efficient and cost effective
transportation fuel. Our product is going to be extremely efficient for our target customers in the
era of crisis of energy resources. We are encouraged to work and research regarding the
integrated energy solutions.
We have recently formed this company and the name of it represents its purpose .The service
that we are going to provide is never ending. We have just taken a single step in along path. Each
and every member is specialized in respective sectors and has the quality to take our company far
ahead. We have the FINANCE, MANAGEMENT, HUMAN RESOURCE and RESEARCH
AND DEVELOPMENT sectors.
Our reasons why we have chosen this sector is, 1.our resource is limited but the demand of fuel
is increasing day by day. 2. We are vastly trying to introduce general people about the solution of
reducing fuel resources. 3. Moreover our project is not only socially acceptable but also
environment friendly.
The initial capital needed for opening the company establishment and operation expense is
approximately 35 million tk. Though it is quite high, we have many advantages like government
support and other foreign investments. The company has estimated sales of 50 million in just 1
year. The payback period is total 5 years.
We are not only taking the responsibility of making our future and providing our consumers with
satisfaction but also we are creating job opportunities. Doesn’t matter how we have started and
how will we do we are hoping to hold a huge amount of market share within a short time.
We have dared to take the risk of introducing such a budget costly project just because we really
are need of it. There is no way left for such a developing country like us. For the very first time
we have been dependent on other countries for energy supply. But there is a limit of dependence.
To create nation free from burden and the pressure of foreign loans we have to focus on such
kind of renewable sources.
Currently we are not facing any kind of environmental threats. All the macro environmental
factors are in favor of us. For any kind of awkward and unexpected situation that we might need
to face in future is under secure observation. We are trying our level best to find out new
investors in our company so that we can expand our product lines as soon as possible.
Our target market has been selected, NORTH SOUTH UNIVERSITY. It is a place of great
opportunity. We are going to get a lot of consumers in there. We can even have an experimental
survey about the quality of our product .That means how much able our product is in compare to
the customer demand.
Right now we do not have any competitor in the market. Only CHEVRON has a project like us
which is in progress. That means we are the only one seller in the market. But the current
availability of natural gas and other fossil fuels might reduce our sales revenue. We are not

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 taking that as a big threat because in the near future we will turn the table and create a monopoly
market. There are many substitute products available in the market right now, such as petrol,
diesel, CNG and other crude oils. But it is only one side of the reality. In most of the cases, there
is not enough reserve and so in future there will be dearth of it.
Our product is going to position itself in the mind of the consumers very strongly. It has
intensive quality, efficiency and ability to be friendly with the environment. Our brand name
represents the purpose of our company. Our price is even under range of common people. That
means we are offering a higher customer value within an affordable range.
For promotional activities we will leave no stone unturned to make people aware of our
product’s quality and we will make campaigns, social activities and other programs. Our sales
forecasting tells us that we might face a loss for the first time but after a few years we can stand
high and make high amount of sales revenues. Our profits will increase; we can have investors
then and hold market shares.

2.TABLE OF CONTENTS

CONTENT NAME PAGE NO

EXECUTIVE SUMMARY
1-2
PRODUCT DESCRIPTION
3
SITUATIONAL ANALYSIS
4-5
MARKET DESCRIPTION
5-6
MARKETING STRATEGIES
7-8-9
Financial Budget Analysis
9
CONCLUSIONS
10-11

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3. PRODUCT DESCRIPTION
 PRODUCT PORRTAYAL: We are going to introduce a new vehicle fuel derived from
recycled wastages. Our product BIOMETHANE is one of the most ecofriendly vehicle fuels ever.
Moreover it is going to gain customers’ satisfaction because of the quality of the fuel, it means it
has above 96% of methane in it which is quite higher than our natural gas. We are going to open
a new era of eco transit by our product and replace the use of natural gas and other fossil fuels.
From a recent survey we have noticed an increasing amount of gas vehicles on the road. Our
motive is to deal with the air pollution, having a neat and clean urban air quality, to deal with
the wastages sustainably that we are making day by day and last of all to reduce the traffic
hubbub to provide a better future. Our target market has different segments and we will
provide them with the highest customer value. For the very first time we are expecting our
consumers to get familiar with our products so that we can earn customer’s satisfaction by
understanding their demands day by day. Though the developing cost might be a little bit higher
but we are expecting making a large amount of profits by gaining huge market share on
renewable energies in the near future. One more interesting thing is, we are not only providing
customer values but also creating newer ways of green jobs.

 PRODUCT PROFILE:
NAME OF THE PRODUCT: VEHICLE FUEL FROM WASTES
(BIOMETHANE)
TYPE OF THE PRODUCT: Vehicle fuel
INGREDIENTS: Sewage sludge, food waste, agricultural wastes, food
Wastages and anything that has low lignin.
PROCESS: Waste recycling. Scientifically “Anaerobic digestion”
WAYS TO SUPPLY: By filling stations
MACHIENERY USED: Imported from GERMANY
PRICE: Under consideration for promotion, affordable in the
Commercial phase.
BRAND SLOGAN: “Recycle, reuse, and revive; Save the future”

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4. SITUATIONAL ANALYSIS:

 MACRO ENVIRONMENTAL FACTORS:

POLITICAL AND LEGAL FACTORS: As we have seen, Bangladesh has always been
in a restless political situation. One of the major problem that we are facing is crisis of
energy. And it is going to be so bigger in a few decades. Bangladesh is largely dependent
on NATURAL GAS. It is one of the main raw material to produce electricity. We really
have to face very tough times with the jump in the price of fuel. Our government also had
made compulsory rules to transform previous engines into CNG engines. As we are
facing a very crucial time, it will be quite wise to rely on the renewable energy fuel like
BIOMETHANE and to ensure a bright future in the field of reserved energy resources.
Our government tend to behave friendly with our waste to energy program. Within the
year 2021 we are hoping to be digitalized through the VISHION 2021 mission. We are
also contributing to our country by making it self -dependent by using our product.

ECONOMICAL FACTORS: Our economy is vastly related to our energy resources. If

we look at developed countries it is quite obvious that they have large amount energy
resource reserved for the future. In order to build a prosperous nation, we have to focus
on our fuel and energy savings. For the last few years we had to face an adverse impact
on ECONOMICAL situation just because of not controlling the price of the fuels. From
the economist’s point of view,it happened only because of the large gap between the
demand and supply chain. Our country is not well enough to provide all of its citizens
with electricity, fuel or gas service. The price of fuels and other energy supplies is rising
day by day. We are continuously using our reserved energy resources and being awfully
careless about the upcoming future. Recently international price of fuels has broken
previous records and touched new zenith of scarcity. Another problem is we have to keep
pace with the annual growth in GDP which is largely related with energy supplies. The
need of crude oil is going high and we have to depend on the exportation of fuels from
other counties. In these cases shooting of dollar value is also creating danger for our
future. To face this challenge, we can take advantage of recycling and our product is
perfect for overcoming the situation.

SOCIAL AND CULTURAL ENVIRONMENT: Bangladesh is full of diversities. In our

countryside areas people are used to be involved in biomass collection and use those. We
might face some problems to promote our product but we are still hoping people from

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 every stages of our life will come ahead to support us. As our product is eco-friendly, it
will be able to position itself in the mind of our consumers If different beliefs, prejudices
and superstition becomes obstacles we can tackle those by introducing our product model
suited for specially that area and training our people to help hand in hand .

TECHNOLOGICAL ENCIRONMENT: We are still lagging far behind in technological

sectors. But it is a matter of great joy that ministry is showing interest in technical
advancement. The way that we are going to produce our product holds quite resembles
with the process of collecting energy from the biomass. In the rural areas people burn the
agricultural wastes to produce heat which is part of our production. We can follow the
advanced methods and be successful and technologically independent. We are running
successfully on the project of solar energy, regarding that fact we can hope for better
advancement in our production sector too.

5. MARKET DESCRIPTION

MARKET SEGMENTATION AND TARGETING

SIZE OF THE MARKET: Our target market is NORTH SOUTH UNIVERSITY. Which
is a quite big market place for us to promote our products.

DESCRIPTION OF POTENTIAL SEGMENTS: We would like to show the

segmentation in the table:

GEOGRAPHIC
Urban
DEMOGRAPHIC
Age: applicable for all
Gender: male ,female
Family life cycle: everyone
Income: starts from middle class
LIFESTYLE
Believers, realistic
BEHAVIOURAL
Benefit :affordable, available

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 TYPES OF SEGMENTS USED FOR THE MARKETS: We are going to best use of all
the segments. Our tendency is to get the highest customer value from that particular
segment.

SELECTED SEGMENT FOR TERGETING: Based on demographic segmentation. Our

main target will be those customers who rent or own light vehicle for transportation.

NEEDS AND WANTS OF THE SEGMENTS: Our consumer’s demand is an

affordable, efficient and eco-friendly fuel for the transportation.

SIZE OF THE TARGETED SEGMENT: Our target market is located on an urban area.
It has a well-developed communication system. Students from far areas come here to
study. Not only students but also their guardians, teachers, office workers and people in
charge of the authority has to come in here for their respective purposes. Most of them
uses light vehicles like GAS driven automobiles. So we can say that the size of our
segment is quite big to serve.

CUSRTOMER PROFILE OF THE TARGETED SEGMENT: Our consumers are the

people from all genders and life cycles. Our product cost is not going to bother the
financial budget of our customers.

GROWTH PROFILE OF THE SEGMENT: With the increasing rate of students and the
target market our segment size is going to increase gradually. During these years fuel price
increased, congestion became more and more serious, the consumers tend to buy tend to buy
more efficient fuels for their consumption.

 Competitor analysis:

CURRENT DIRECT OR INDIRECT COMPETITOR: Our main competitors arequite ahead

of us because they do not have to produce any fuels by themselves.

1. BANGLADESH PETROLEUM CORPORATION

2. BURMAH OIL

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 3. GAS TRANSMISSION COMPANY LIMITED
4. PETROBANGLA
5. TITAS GAS
These are the direct companies that can compete with us. But as our product quality is unique we
can be on our own within a little period of time. Same time other companies can come up with
new product line but till then we will be in a monopoly market. So in that case, it can be proven
as an indirect competition.

MARKET SHARE DISTRIBUTION OF THE COMPETITORS: The market share of other

competitors is very close enough. TITASH GAS TRANSMISSION AND DISTRIBUTION
COMPANY is mainly known for distribution. CHEVRON is a multinational company,it has
control over many countries including USA. They have a huge market share in the stock
exchange.

6.PRODUCT STRATEGIES

BRANDING/BRAND NAME: We are branding our product as EFFECO. We have taken the
word from two of our main strengths which is EFFIECENT AND ECOFRIENDLY. We would
like products to be introduced by this brand name.
INTENDED QUALITY OF THE PRODUCT: Ours is a convenience product, it’s a low priced
product with many purchasing locations. Our product’s core benefit is, it is an outstanding
performing fuel. Moreover our motive is to give our customers best experience with additional
features like higher engine efficiency, anti-noise pollution and also with the convenience to mix
it up with other gaseous fuels. For the augmented benefits we are offering low carbon fuel and
air quality benefits.
SCOPE OF THE PRODUCT LINE EXTENSION: We are trying to stretch our product line. For
upward stretching will try to add other vehicle fuels efficient for heavy duties transportation and
electricity generation. But as a new brand we are now focusing only on our light vehicle engine
efficient fuel.
CUSTOMER SERVICE: Our main objective is to satisfy our customers. To meet with the
highest perceived value, we are offering customer care service to acknowledge any kind of
objection.

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 7.PRICING STRATEGIES
We need to have a profitable pricing that will cover up our costing. Before we set up any price
we will keep in mind about our strategies, objectives, costs and other considerations. Moreover
we need trigger at the demand, supplies and other companies that are offering substitutes of our
products. Recently the demand of transportation fuel has vastly increased, so the chance of
earning maximum profit from it has increased also. Setting up price is also depending on our
positioning as we need to have a clear, distinctive and desirable place in the mind of the
consumers. On the other hand we need to know what the other companies are charging for their
products. We have to make sure that we are offering a straight forward price to our customers.
Looking at the economic conditions, we are existing in a pure monopoly market that means we
will have the opportunity to be the only one seller of the market.
For instance, if we make our prices high, it might not result into profit. Because, if
the price goes high then the demand will go down. So the total revenue will decrease. It
represents the elasticity of price. Again if we low our price, the demand will increase. So there
will be more sales. And the total revenue will increase also.
Our estimating costs will depend mainly on the production cost of our product. In
compare to other recycling process, producing BIOMETHANE is quite cheaper. Even now
government is showing interest on our project by opening new divisions in ministry so that we
hoping to reduce our cost. It can also depend on labor and land costs, feedstock, oil market and
agricultural subsidies. Our whole promotion will be based on our pricing strategy. We can also
have COST PLUS PROFIT MARGIN. We will add 20% of profit margin in the cost of this
product and will offer 20% less price in relation to LPG prices prevailing in the market. As
pricing method we will set value based pricing.

8.PROMOTIONAL STRATEGIES
Our company is following these five (5) promotional tools.
Awareness programs
 Events
We will organize different kinds of seminar and speech show to make people aware of
our product. We will try to make them familiar with all the advantages that we are
providing. Last of all our motive will be to encourage them to support us to build a safe
future.
 FM radio
It is a popular medium of entertainment for the people. We will promote it by
celebrities show. We will make brand ambassador so that people can easily memorize our
product.
 Television advertisements

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 We are also concerned about making television commercials.
 Billboards
Already we have chosen most densely populated area to promote our product on
the billboard.
 Public relations
Despite of having so many promotional tools we would like to have personal
selling.

9. PLACE
To us placement is an important factor; we are going to arrange our company’s logo attached
vehicles to deliver it to the end customers. In order to collect garbage we need to have suppliers.
For MSW and solid waste the municipal authorities are in charge to provide us with materials

12. FINANCIAL BUDGET AND ANALYSIS

SALES FORCASTING AND BUDGET AND LOSS PROJECTION

2016 2017 2018

PROJECTED SALES 0 1824 2000

ENDING INVENTORY

AVAILABLE FOR SALE 0 1824 2000

LESS:BEGINNING INVENTORY

PRODUCTION REQUIRED (M3) 0 1824 2000

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 Sales

9%
CGS
10% GP
OP
NP

23% 59%

SA LES PR OJECTION

INVEST Column1
12

10

0
2 4 6 8 10

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13. APPENDIX AND BIBLIOGRAPHY

Greenlane Project
Tariki A
Reference:
Location: Taranaki, New Zealand
Application: Wellhead gas export compressor package, Waukesha F11GSID engine driver
Compressor Type /
Reciprocating, GE HSR Model: H302, 2 stage, 2 throw, 200 BHP Frame
Model:
Year of Delivery: 2006
   
Greenlane Project
Richards Bay
Reference:
Location: South Africa
Fuel Gas Booster for GE LM2500+ sprint gas turbine power station at Mondi paper
Application: plant in Richards Bay. Unit is operated on VSD to give efficient control over
suction pressure range.
Compressor Type /
Reciprocating, GE HSR Model: DS502, Single Stage, 2 throw, 1200BHP Frame
Model:
Year of Delivery: 2006
   
Greenlane Project
Sty barrow Field, FPSO
Reference:
Location: Western Australia, Offshore
2x50% MP Gas Lift compressors. Nuovo Pignone 6/SHM, 6 throw 4 stage units
Application:
with 3.8 MW, 11kV e-motors each.
Compressor Type /
Reciprocating,Nuovo Pignone Model: 6/SHM, 4 stage, 6 throw, 8800 BHP Frame
Model:
Year of Delivery: 2007
   
Greenlane Project
Stybarrow Field, FPSO
Reference:
Location: Western Australia, Offshore
1x100% HP Gas reinjection compressor. Nuovo Pignone 2/SHMB, 2 throw fully
Application:
balanced with 750 kW e-motor drive.
Compressor Type /
Reciprocating,Nuovo Pignone Model: 2/SHMB, 1 stage, 2 throw, 2950 BHP Frame
Model:
Year of Delivery: 2007

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Contributions:
Fariha Tasnim Shashi- Macro-environmental Factors
Sorowar Jahan- Promotional Starategies
Shahriar Alam- Place
Rest of the Work Quamrun Nahar and Rayhan kabir

No co-operations among group members.

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