AP05-EV04

IMPLEMENTING AN ENGLISH LANGUAGE SURVEY

APPRENTICE:

ALEJANDRO LOPEZ BAUTISTA

INSTRUCTOR:

SENA

MARKET MANAGEMENT

SOACHA - CUNDINAMARCA 

APRIL 04, 2021

 IDENTIFICATION OF THE PRODUCT OR SERVICE

Fuels have an important role in our society, they are used for the
operation of industrial machines and in people and cargo transport
vehicles, mainly.
Fossil fuels took over the market thanks to its low cost, efficient
performance and, above all, high availability. However, in recent
years the global energy landscape has varied markedly, due to the
damage caused to the planet by the emission from the burning of
fossil fuels, because for our environment as in general, CO2
emissions produced by the combustion of fossil fuels, lead to a
number of problems such as breathing problems in general no
matter where you are, melting of the poles and severe climate
change.
For these reasons we present the project of company "hemp oil"
which is a company responsible for the creation of biofuels based on
vegetable and animal oils, with the function of implementing a new
culture and awareness about the short and long-term benefits that
biofuels would generate in economic as well as environmental
matters.
PUBLIC TO WHICH IT IS ADDRESSED

SPECIFY THE TASTES AND NEEDS OF CUSTOMERS.

At this point we will review what is our market segment to which we
are targeted, based on needs.
Segmentation is used to determine the basic and general
characteristics that the consumer of the product will have, taking
into account that it is not aimed at all audiences, but for the target
audience.
SOCIODEMOGRAPHIC SEGMENTATION
This is one of the most common approaches when targeting your
audience, here you'll consider very specific aspects of your segment.
Remember that the more delimited it is, the easier it is to reach your
potential customers.
• Age.
• Sex.
• Family size.
• Household income.
• Profession.
• Educational level.
• Socio-economic status.
• Religion.
• Nationality
• Culture
Having clear and specified this segment we will continue with the
process of variables.
Age: It is specified that in the country it is allowed to take out a
license from the age of 16, but in this case the company focuses on
people from the age of 18 and owners of a motor vehicle.
Sex: for men and women in general.
Family size: does not apply

Household income does not apply.

Profession: does not apply
Educational level: does not apply
Socio-economic status: does not apply
Religion: does not apply
Nationality: Colombians or foreigners
Culture: does not apply.

PSYCHOGRAPHIC SEGMENTATION
After analyzing your audience, you will become an expert in
personalities and attitudes and you will notice that there are
millions of them, as it says: "Each person is a world", the truth is that
only a few of these are focused on your audience. The clearer your
goals, the easier it is to reach the right people.

. Personality: people with concern about climate change

. Lifestyle: people who mobilize daily in their vehicle as a means of

transportation as well as for travel
. Values: people with the value of responsibility who want a change
for the environment while still enjoying their vehicle.

. Attitudes: attitude of wanting to make real change.

Behavioral segmentation
For this, we will take into account user behavior, including usage
patterns, price sensitivity, brand loyalty, profit search and response
to a particular product. Let's look at the variables to take into
account:

. Profit sought: our potential customers seek as a benefit the best

quality standards, better prices, the main benefit that is to take care
of our environment.
Cohabitation: does not apply
Expectations: The May expectations of our customers with biofuel is
to improve the quality of the environment and in turn the
expectation of an economical price compared to conventional
gasoline.
Purchase decision: this purchase decision goes hand in hand with
the benefits and expectations since if these are fulfilled the purchase
is made.
Perceived risk: our clients do not perceive the general idea of our
project.
BRAND PRESENTATION

As we can analyze in our logo that will go in the central part of our
biobolsa, we combine or present the name of our company "hemp oil",
with our fuel assortment hose and a sheet representing our ecological plan.
Apart from being the logo or brand characteristic of our bioparks, it is also
the logo that we present to the world as our seal so that whenever they see
it they know that it is us and have the guarantee that our biofuels, beyond
generating an environmental impact, also generates a positive economic
impact, in the pockets of our customers.
CHARACTERISTICS OF OUR BIOFUEL

PHYSICAL AND CHEMICAL PROPERTIES

Appearance
Fitness: Liquid
Color: Light to light yellow.
Smell: Tempered
pH: Neutral
Freezing point: 12oC
Starting point and boiling interval and boiling interval: >200oC [340oC –
358oC]
Evaporation rate: Not available
Flammability: >130oC
Upper/lower flammability limit: LIE: 1.3 %; LSE: 6%
Vapour pressure: <2 mmHg
Vapour density: Not available
Relative density: Approx. 875 kg/m3
Density lbs/gal Approx. 7.29 lbs/gal
Solubility: Insoluble in water
Distribution coefficient n-octanol/water: Not available
Spontaneous ignition temperature: Approx. 260oC
Viscosity: Kinematics (40oC (104oF)): <5 cSt
Conductivity: <50 picosiemens/m (without additive)
OPINIONS OF "CUSTOMERS".
below we will present some of the opinions, of those people, to whom we
made a brief presentation of our company and our product.
1- "If you depend on foreign oil, you have a serious national security
problem." "New technology like ethanol will help us become better
custodians of the environment."

2- "Biofuel is more valuable as a fuel than as a scapegoat."

3- "We urgently need to develop an international strategy for bio-
energy to benefit the poor."
4- “The only possible way to reduce the use of fossil fuels and the
impact on the environment is to change our consumption
patterns”
5- “Biofuels offer greater energy security, lower greenhouse gas
and particulate matter emissions, rural development,
improved vehicle performance and reduced oil demand”.