Business Globalization

Javier Gómez Escudero

José Rodolfo Torres Matus
Carlos Alberto Renteria Diaz

M2 Stakeholder Analysis and shared value

Group 251

Claudia Corzo Ledesma A01735874

Ana Gabriela Tapia Manrique A01735830

April 28th 2022

 M2 Stakeholder Analysis and shared value

Introduction
During this block we have been able to learn a lot about the importance of getting to
know our company, in this case MQPS, since every little bit is important in order to
discover and develop the concept of shared value and the superior purpose of a
company, not However, in order to achieve this, we must analyze the company from
its philosophical perspective, that is, its vision, mission and values, and based on this,
we can choose to decide which strategy MQPS requires to empower itself and achieve
its objectives.

On the other hand, we will also learn about social responsibility and the
responsibilities that companies have with society, because, to the date in which we
find ourselves, our ideologies and thoughts have changed, in such a way that we find
ourselves immersed in a world in what we should not only take care of ourselves, but
also what we should focus on taking care of our environment, therefore, in this report
we will analyze the environmental practices that the company carries out as well as
what to look for and offer actions that could be carried out to contribute with the
SDGs.

Corporate purpose statement

Purpose-driven companies hold their leaders accountable for achieving the purpose
and create a culture that equally engages the entire organization. Therefore, it is
essential to emphasize that the corporate purpose should not be fulfilled affecting the
viability of the business.
Now, referring to the company "MQPS", having read the raw case in the digital library
and researched the company's own sources; we were able to reach the conclusion that
the corporate purpose is not present or visible to the view of other viewers and
customers; Therefore, we personally take care of creating and proposing the most
adaptable and viable purpose for the company based on its corporate philosophy.
Therefore, the most viable purpose for “MQPS” can be defined as the search for
positioning as a competitive company in the Mexican and international market of the
sauces and condiments segment, offering the best quality of products and presentation
to the market; thus promoting the local economy through the labor support provided to
the manufacturers of the E+Ki brand that are local suppliers of the traditional raw
material.

Corporate philosophy
Although our company does not have a defined corporate purpose, it does not mean
that it does not have one, it simply does not bring it up on its website or in the Raw
Case that was given to us, however, there are elements that could be relevant to the
creation of its purpose, that is why I will mention what we were able to rescue from
the aforementioned databases.

Within its business philosophy, we can find:

Mision: Transform and sell processed gourmet products through certificate production
process to give alternatives to the local and global customers with mexican products
with regional taste and identity.

Vision: To be a positioned organization for the quality in their gourmet products to

promote the richness of the original mexican taste that guides to satisfy the local and
international customer expectations.

Values:
- Honesty: The truth will be ever simple and overwhelming
- Results oriented: To achieve the goal is the most important
- Teamwork: We respect and we collaborate with the integrity of the persons and
ideas that contribute with added value
- Trust: The becoming attitude to an idea or person
- Loyalty: Honor and unconditional gratitude to the values
- Responsibility: To keep the word and work to the end and to the environment

Certificates:
- Food Facility Certificate of Registration
- System of good hygiene practices (NORMEX)
- México Calidad Suprema “Pequeño Productor” (SAGARPA)
Shared value proposition

The concept of shared value, according to Porter and Kramer, can be defined as
business practices that from their conception have the dual purpose of providing
profits for the organization and improving the social, environmental or economic
conditions of a specific population related to the company.
However, according to studies carried out by Harvard University, companies can
create shared value in three ways: by reconceiving products and markets, redefining
productivity in the value chain, and strengthening local clusters. All three require a
sufficiently robust market ecosystem. A collective-impact approach may not always
be needed for the first two activities, but it is always necessary at the cluster level.

Valor compartido de MQPS

- Redefinition of productivity in the value chain: The first thing we can observe
in this section is that "MQPS" is an optimal and productive company, since it
has local supplier systems that bring business benefits such as reduced
transportation costs and supply times. And among the social and collective
benefits, the following stand out: the reduction of carbon emissions by reducing
mobility needs, and the contribution to the economic development of
communities, generating greater recognition of the brand by having a closer
relationship with the community. . Therefore, this value process generates a
win-win relationship between the company and society; mainly with suppliers
since it encourages the local economy of the state.

Propuesta de desarrollo sustentable

Although we know the use of plastic is one of the worst pollutants in the world; In
Mexico one of the biggest waste is plastic. It generates around 8 million tons a year
and only recycles 32%, so there is a large amount of toxic waste and polluting waste
that not only affects the environment, but also society as a whole.

However, one point in favor of "MQPS" is that the material of the containers used to
package the product is glass; a glass bottle can be reused between 40 and 60 times
with an energy cost of 5% compared to the cost of recycling it. This is, therefore, the
best option from an environmental point of view, so the container could be reused;
however, there is a disadvantage and that is that not all people are aware of the
importance of the 3Rs (Reduce, reuse and recycle) and this can be due to many
reasons such as lack of taste for packaging design, lack of culture , among other.
Taking all these points into account, our proposal is based on maximizing the
awareness, taste and commitment of customers for the culture of reuse of packaging.
The main idea focuses on improving the redesign of the packaging image; adding a
touch of Mexican culture to the designs of the sauces of the E+ki brand. These designs
will be created by local Mexican artists, so another benefit will be to stimulate the
Mexican economy by generating more jobs as well as promoting Mexican artistic
talent. It is important to highlight that this value proposition promotes the UN's
sustainability objective number 12, which has a focus on responsible consumption and
production.

Stakeholder analysis

Stakeholders and types

Before beginning with the analysis of the company's stakeholders, it is important to

define the concept in order to broadly understand the term; and is that a stakeholder is:
- The public of interest for a company that allows its full operation.
- All the people or organizations that are related to the activities and decisions of
a company such as: employees, suppliers, customers, government, among
others.
- Group of people affected by the decisions of a company. "Interest groups"

However, it is relevant to differentiate the category of stakeholders because each

group has its own interests and impact on the organization:
- Internal stakeholders: people whose interest in an organization comes from a
direct relationship. For example, employment, investment or property.

- External stakeholders: those who do not work directly with a company but
who are somehow affected by the company's actions and results. For example,
providers.

How does the company creates value for stakeholders?

- Owners: As CEO of the company, Juan Carlos Villegas envisions the growth of
the company, provides value through its management, maximizes profits and
delivers value to each of the employees so that they function correctly in the
company and that MQPS can deliver quality products.
- Employees: The collaborators develop in the company through their daily
tasks, areas of specialization and a good work environment; they are trained,
obtain important skills and execute them in the company through the
achievement of the stated objectives. Their means of compensation is through
competitive salaries.

- Customers: Consumers benefit from the company by receiving a product of

excellence in quality. Which, as a consequence, will generate a great impact on
the palate of consumers and in the short term they will be able to feel identified
with the brand, becoming loyal to them.

- Universities: Universities can make agreements with this company so that the
company can communicate their concerns, certain problems or challenges to
face to the universities and that students can add value through their knowledge
to the solution of concerns; In the same way, this company can be a candidate
for university students to do their internships so that they acquire the necessary
knowledge and skills by the time they graduate.

- Investors: Investors will benefit when they receive the expected returns for the
monetary amount invested in the company in exchange for a percentage of
shares.

- Suppliers: Suppliers benefit through the increase in demand for certain raw
materials or products. The company will always look for the lowest prices for
raw materials in the market and will be loyal to the best prices and suppliers
that offer quality products. In addition to the economic benefits, this process
creates space for innovation and allows strategic supplies to integrate more
tightly into the company's value chain.

- Governments: The government will benefit by satisfying the increased supply

of jobs as well as the demand; As a result of this process, it is expected that the
tax revenue rate will increase and the unemployment rate will decrease. On the
other hand, the company will always act in accordance with the law, so it will
be responsible for paying the taxes required and stipulated by the tax regime.

- Society: Society benefits through the social responsibility model exercised by

the company, which helps "MQPS" to act with conscious capitalism and seek a
balance between economic, sustainable and social. On the other hand, some of
the activities that the company could implement to continue having a positive
 impact on society are: donations to local charities, impulse of education,
impulse and support the environmental preservation.

Sustainability and CSR analysis

En este apartado se llevará un análisis de la empresa en relación con el medio
ambiente, es decir, la forma en cómo MQPS trabaja diariamente y las acciones qué
realiza para la elaboración, producción y exportación de su producto, tratando de
encontrar sus mejores prácticas y sus áreas de mejora, pero, para ello nos basaremos
en 2 distintos aspectos:

MQPS Sustainability:

- Jar Packaging: As the products are in glass containers, they can be kept
for a longer time, because the glass works as a fence for bacteria,
keeping them away because it is a material that does not rust and in turn
is the only material in contact with foods that the US Food and Drug
Administration considers safe. In the same way, another benefit that we
find is that we can reuse the container an unlimited number of times, so
we would be giving it another use, taking care of the environment in a
certain way.

- Traditional production methods: Going back to traditional uses, MQPS

reduces the level of pollution, since it does not use heavy machinery or
use non-biodegradable materials, directly supporting Objective 12 of the
SDGs (Ensure sustainable consumption and production patterns)

- Crafted Gourmet Sauces: Being products made by hand, they generate

less pollution, but more importantly, the fact that a high-quality gourmet
product is produced, since extreme attention is given to every minimum
detail, offering a gift for the palate and a tribute to the traditional
Mexican flavor. what we have.

- Denomination of origin: By receiving the appellation of origin, the

company supports producers, farmers, and rural and indigenous
community artisans, since the raw material used to make E+ki sauces is
produced in Yucatan, the state of origin. of the habanero chili. This
denomination increases local consumption and improves the economy.
 - Values of the company: Juan Carlos is interested in the issues of social
responsibility and shared value for the company, and would like to
integrate them as part of the company's formal international strategy. He
is also curious about international certifications of social responsibility
for the company, wishing to actively participate in society and the
environment at the company level.

- Actions related with the SDG´s:

The Sustainable Development Goals (SDGs) are a universal call to action to

end poverty, protect the planet and improve the lives and prospects of people
around the world. In 2015, all United Nations Member States adopted 17 Goals
as part of the 2030 Agenda for Sustainable Development, which sets out a plan
to achieve the Goals in 15 years.

In our case, analyzing MAPS and in relation to the actions mentioned above,
this company supports and contributes to the following objectives:

- GOAL 1: No Poverty
- GOAL 7: Affordable and Clean Energy
- GOAL 8: Decent Work and Economic Growth
- GOAL 9: Industry, Innovation and Infrastructure
- GOAL 11: Sustainable Cities and Communities
- GOAL 12: Responsible Consumption and Production
- GOAL 13: Climate Action
- GOAL 15: Life on Land
- GOAL 17: Partnerships to achieve the Goal
References
United Nations. (z.d.). #Envision2030: 17 goals to transform the world for persons
with disabilities | United Nations Enable. Geraadpleegd op 28 april 2022, van
https://www.un.org/development/desa/disabilities/envision2030.html

Antigua, L. (2021, 22 september). Conservar los alimentos, cristal o plástico. Quesería

La Antigua.
https://queserialaantigua.com/blog/conservar-los-alimentos-en-cristal-o-plastico/

MQPS. (s. f.). MQPS – Productos Gourmet de Habanero elaborados de forma

artesanal, sin conservadores, sin saborizantes y sin colorantes artificiales.
http://www.mqps.com.mx/es/inicio/

ITESM. (s. f.). MQPS: Taking E+ki Sauces Overseas.

https://cic.tec.mx/rca21/mqps/?password-protected=login&redirect_to=https%3A%2F
%2Fcic.tec.mx%2Frca21%2Fmqps%2F