MGT C206- 201K -5

ARRACELI S. FRESNO
MAY 3, 2021
MR. EDUARDO DADA
 1. Do a research of a business organization in the Philippines that has a Corporate Social
Responsibility (CSR) program in a particular community.

 SAN MIGUEL CORPORATION is one of the business organizations in the Philippines that have a
Corporate Social Responsibility.

2. Identify and define what CSR program/s the organization is undertaking or have undertaken
in their chosen community.

• Education
• Health and Nutrition
• Environment Protection and Preservation
• Housing and Rehabilitation

3. What benefits does the community expect to receive or have realized from the
organization's CRS program/s?

Through the mentioned CSR programs of San Miguel Corporation, community expects to receive or
realized benefits from it.
• Education is the priority social cause which the organization committed themselves for
the long term. They believe firmly in educations power to transform lives. Their advocacy
covers not only the granting the scholarships but also the improvement of the quality of
educations through programs that benefit public schools and educators.
• In terms of health and nutrition, the organizations continue to provide their host
communities better access to health services through their community clinics and
medical missions. Said missions provide specialist care, particularly for patients suffering
from diabetes, tuberculosis and other cardiovascular diseases.
• In relation to environment, the organization continues to implement programs advocating
the preservation of environment and the responsible use of resources.
• A victim of major calamities is an important part of their CSR through their housing
program.

4. What are the organization's expectations in terms of problems and benefits in undertaking
such CSR program/s?

• Direct employee engagement to provide healthier, happier, and generally more positive
working conditions, with a keen awareness of work-life balance and the need for
diversity, transparency, and accountability.
• Enhanced training for disenfranchised groups.
• Direct investment in community organizations, such as food banks, community job
centers, etc. with additional support via employee volunteerism.
• Environmental responsibility initiatives that seek to address environmental concerns and
reduce negative environmental impact through business activities such as sustainable
supply chain optimization, sustainable development, etc.
 • Proactive responses to unexpected disruptions from global economic, political, and
environmental disasters. For example, the rapid shift to support remote workers and define
"the New Normal" during the COVID-19 pandemic, or working with sustainably sourced
suppliers in the local community to ensure business continuity during disruptions caused by
the Amazon Rainforest Fires.

5. How will you evaluate the success of an implemented SR program/s?

• Evaluating the synergy between your CSR program & your core business values
Preferably, your CSR activities should be aligned with your core business value. It allows
you to leverage your existing strengths, skills, and mitigate the risk or negative value created
by your business. However, it might not be the case currently for many companies. So
evaluating how far along you are in the journey of aligning the two, can help you evaluate
your current CSR program with a critical eye. It will help you understand the things which are
missing from your current program to make it more integrated with your business, and chart
a future course of action.
• Evaluating how in-sync is the rest of your company with your CSR program
As a CSR team or people responsible for handling CSR programs, it is largely your
responsibility to make sure that the values propagated by the CSR department are in sync
with your company's value and the rest of your company knows them, understands them &
lives by them.
• Comparing & benchmarking
Evaluating your own CSR program against other top performing companies in your sector &
otherwise can help you benchmark yourself against top performers. One of the ways to do it
is through secondary research. Another way is to let a third party do that assessment and
benchmarking for you. Artemis Impact is one of the companies, which can help you with
assessing and seeing where do you lie on the scale of Nascent to Socially leading
companies in CSR, and where do other companies lie.
• How Your Customers Perceive Your CSR Program
Seeing how your customers perceive your CSR program can help you evaluate the
effectiveness of your program. Customers are the heart of every company and along with
making sure your CSR aligns well with your business, it should also deal with issues that
your customers feel strongly about. It could help you gain their support and it could help you
engage them with your CSR program.
Explanation:

In recent years, many organizations have embraced corporate social responsibility (CSR), a
philosophy (introduced in Why Ethics Matter,) in which the company's expected actions include not only
producing a reliable product, charging a fair price with fair profit margins, and paying a fair wage to
employees, but also caring for the environment and acting on other social concerns. Many corporations
work on pro- social endeavors and share that information with their customers and the communities
where they do business. CSR, when conducted in good faith, is beneficial to corporations and their
stakeholders. This is especially true for stakeholders that have typically been given low priority and little
voice, such as the natural environment and community members who live near corporate sites and
manufacturing facilities. CSR in its ideal form focuses managers on demonstrating the social good of
their new products and endeavors. It can be framed as a response to the backlash corporations’ face for
a long track record of harming environments and communities in their efforts to be more efficient and
profitable.
Most organizations must practice genuine corporate social responsibility to be successful in the
modern marketplace. The triple bottom line places people and the planet on equal standing with profit in
the mission of an organization. The genuine practice of CSR, unlike green washing, requires a
commitment to an additional stakeholder, the planet, whose continued healthy existence is essential for
any organization to operate. The importance of CSR goes well beyond "feel good" issues or simple
compliance with the law. By taking a strategic and nuanced approach to corporate social responsibility,
your company can build social capital and a healthier bottom line while avoiding potential pitfalls and
making positive contributions to the lives of your customers, shareholders, and the world. They can
demonstrate interest and influence on a global scale and improve the way the manufacture of goods
and delivery of services serve the local and global environment.
They can return to communities as much as they extract and foster automatic financial
reinvestment so that people willing and able to work for them can afford not only the necessities but a
chance to pursue happiness. CSR activities can generate both hard value (for example, in the form of
cost savings from going paperless with cloud-based data management and robotic process automation)
and soft value (e.g., attracting more skilled talent via quality of life perks and a progressive and inclusive
work environment) for organizations who perform them. CSR programs cannot be effective if they are
being carried out in isolation from the activities of the company. Every employees of the company
should be working with the same values even in their day-to-day rules.