Individual HR Solution

Introduction

This essay is based on the case study of Bullman’s brewery that run this brewery in two parts
of England as one is in Toxtoth area of Liverpool and other one is St Helen. Company having
long history of its operation, it has faced various challenges in making proper HR strategies.
Due to the lack of improper HR policies and strategy, company faces different challenges to
maintain its workforce planning. Thus, this essay discusses about the HR issues that company
has faced and solution to those problems. Initially, it presents the relationship between
productivity, unit cost and role of HR. It further assesses the technological aspect in the
company on how and what changes should be done to proper adopt. Reward systems are also
re-assess in the essay along with the plan on the skills development to employee. At the end
of the essay, scheme for choosing skilled and talented employee from the Toxtech brewery
has been discussed.

HR Strategy document

HR is the important aspect for any of the organization to maintain the proper flow of work
and better team work by recruiting the talent and skilful staffs. It plays a vital role in
maintaining the workforce of any organization so it is important to have better HR policies
and strategy. Bullman brewery as having its long history since 1880 till now but its working
ways and techniques are not updated in this competitive world. Many problems are encounter
as they don’t have proper human resource management and HR strategy. First issues that
company facing is that they are unable to maintain maximum production and lowering the
unit cost. There is direct relation in the organization’s productivity and human resource as
human resource is liable for the various factors such as skills development, leadership,
communication, employment engagement and many more. According to 1Nicholas Bloom et
al (2010) Human resource maintain wide range of activities at the present era which actually
covers things such as incentives, work organization and so on. Incentive simply are the
motivating factors as it is consider as remuneration systems, techniques of appraisal, career
growth and promotion. Productivity of the Bullman brewery is not satisfying as company
don’t have proper pay to the employee. Employees get paid below the average for the
industry which is above living wage.

New appraisal system should be introduced into the company so that actual
performance of the employees can be found out. This appraisal system will help company to
go further to plan on the work force as it helps to identify what is lacking in the employees
engagement or what factors are restricting them to work properly. Company is running in 21st
century and most of its operating techniques are old in its every department due to which they
had to face fall in demand. 2Antti Kauhanen et al (2006) said that when work force are
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deployed in quantity but has less productivity and employee engagement, it will always result
negative. Thus, it seems there is direct relationship between productivity and cost per unit.3
M.A. Bawa (2017) mentioned that employees’ motivation is important aspect as it means the
way in that staffs are inspired to work in designed way. When employees are motivated, full
commitment and effort are put on the work that ensures the higher productivity. As a result,
there will be low cost per unit and revenue will be higher other thing remaining the same.
Skills development and training is vital in the Bullman brewery to all the managerial and
general staffs that aim to develop various communications, leadership and stress management
skills.

When there is optimum utilization of resources, productivity obviously goes higher as a

result company can pay proper wage. Further incentives can be provided as bonuses for best
performer in team so that others also inspired by such activity. Since, ultimately workers in
the company are always seeking for proper pay and stay loyal on the work, only job security
doesn’t ensure that. Company should identify their needs and wants and their expectation
from the organization. Reward systems are considered as the investment as the aim is to
maximize the return on such investment. It helps to control the behaviour of people around
the company through the set of processes. Employee motivation is lacking the Bullman
brewery because they don’t deploy proper reward programme. Paying system and bonuses
should be introduced in proper way by discussing with the top executives of company.4
Institute for employment studies (2009), presents that performance driven reward is necessary
at the present work force that includes extra payment for those who perform exceptional. In
addition, fair and equitable reward and competitive wages as compared to market should be
maintained. Different recognition scheme can be introduced for the best employees who
ultimately help to boost motivation of other employees. Once employee got the god pay by
the company they want further reward as recognition which will increase the competitiveness
in the company to work hard and be the best. Only setting the reward systems and structure
will not be enough but needs regular assessment on their effectiveness is required. Proper
study should be maintained by the company with the collaboration with employees on
fairness of such reward system. Once, reward system is mobilised, it is necessary to evaluate
the operational outcomes by the employee reward is expected to influence e.g. turnover and
their engagement. HR can find out actual outcomes by comparing the actual goal of such
reward system for further transformation and changes. While implementing or introducing
the reward system into operation, it is important to have consent of all the board members to
ensure there will not be problems in future. Restructuring the reward system is important for
the organization that helps to build the employee motivation, enhance employee productivity,
captured the talented and skilled workforce.

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Technology has huge impact on the overall working techniques of the organization as it has
influence on every department. Since, company is working most of its operation manually
and introduction of technology will bring some changes in working ways and styles. As soon
as the technologies are brought, there is chance of cut off on the employees or need skilful
and talented employees to operate such things. Bullman brewery’s HR is so poor that they are
running with old ways and technique to run their business. There are various HR software
tools that can certainly changes the working styles of Bullman. It can use such resources for
different purposes such as analyzing employee data and information, selection and
recruitment, enhancing efficiency, various security concerns and so on. Most of the reputed
company uses their own websites and internet for the recruitment. In the same way, it can go
for internet recruitment where interested candidate can applying on vacant position dropping
their CV. Technology also has huge impact on the promotional and marketing activities.
Digital marketing has been one of the rising and growing marketing techniques as it covers
most of the audiences. With the growing competition in the market, it is necessary to bring
technological changes and gain the competitive advantage. Different software has brought
huge change in working practise in HR as they can use to keep records of wages and salary
rates, measure total compensation, calculate taxes etc.

Bullman brewery is less concentrated on developing and enhancing employees and

managerial skills. Company has very poor HR strategy that is restricting to grow workers
career growth. Even in the 21stcentury, company is running with old fashion HR technique
and their current techniques are also outdated. Employee feel safer and motivated when
business entity able to provide them enough skills and training facilities because it enhance
confident to face any situation they face. 5Robert E. Ployhart et al (2013) stated that
nowadays, employees are the assets to the company, so they must be educated, trained and
well motivated towards the goal. Until there is no proper provision and scheme for the
development of the employees, the goal of the organization cannot be achieved. Everything
should be done accordingly so that there will be smooth flow of plan. HR to provide the skill
and learning opportunity to its employees, it is necessary to evaluate the present HR capacity.
Bullman has its operation in the different part of the UK, so they should be able to identify
their scattered workforce. For the talent and skills development, company can approach
different technique such as shadowing, introducing development teams, regular coaching and
mentoring, various leadership development and other skills training. HR system to be
effective for the company, HR manager should be able to forecast so that it can prevent issues
before it happen. Job rotation is another important things that helps employees get rid of
boredom and acquired new skills of the given job rotation. 6Khalid Memon (2014) said that
business have become more competitive it is important that HR find out worker’s
deficiencies and gap in skills at the management level, since they are the important aspects
and needed more strategic concentration and grooming. Skill development is important for
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organization as it adds numerous benefits to company such as increasing productivity and
quality of work, support adaptability to unique methods, minimize employee turnover and
enhance efficiency. It is important for company to plan accordingly on skills development
scheme so that employee gets required skill at the right time. In the case, it is mentioned that
workers are unable to utilize the machinery properly as result productivity has diminished.
So, it is important for the moment that employee gets right skills and operation skills as per
their nature of job.

Bullman brewery is about to face huge challenge of selecting best about 80 employees from
Toxteth brewery to St Helen site. It is very challenging as well as very interesting as well.
Company can use different technique to take them to the St Helen site. Firstly, historical
background of employee should be analyzed to have better understanding of their
performance and efficiency. One mistake can cost them very much as in such mass there will
be people obviously with varied skills and talents. So, company should have proper plan and
identify why and in which position they required additional workforce. After company
identify the most required position at St Helen site, selection process can be mobilized. Based
on the work performance in the past, board member can decide whom to choose and whom to
left. Since they are the workers of the company not the outsiders, so it will be little easy to
identify the motivated and skilled worker by collaborating with company’s manager, PR and
other departmental head. After such collaboration, it becomes easy to find out nature and
employee engagement in the work and finally select them. If company unable to find or select
proper and skilled employees mean increase in the cost as they couldn’t perform given duties
and responsibilities. Employee who couldn’t perform or work will have to provide further
training and development course that obviously is costly. Thus, proper collaboration among
all the managers, top executives and other personnel who are closely connected with
employees should be maintained so that skilled and talented workforce will be chosen.

Conclusion

It is clear that productivity and unit per cost has close relationship. When available resources
are properly utilized, there will be maximum productivity which ultimately results in the
minimum cost per unit. Productivity is not possible until each and every employment are well
motivated and fully engaged. Employee motivation is lacking the Bullman brewery because
they don’t deploy proper reward programme. Proper reward system should be brought into
the organization so that there will be behavioural change on the people within company.
Paying system and bonuses should be introduced in proper way by discussing with the top
executives of company. HR to provide the skill and learning opportunity to its employees, it
is necessary to evaluate the present HR capacity. For the talent and skills development,
company can approach different technique such as shadowing, introducing development
teams, regular coaching and mentoring and so on.