It isis confidentially

It confidentially predicted
predicted that
that over
over
the next
the next decade,
decade, Asia
Asia will
will have
have one
one of
of
the fastest
the fastest growing
growing tourist
tourist population
population
in the
in the world…
world…

KAZEMI Dec. 2007

Lulea University of Technology
 tour·ism
tour·ism [toor
[toor ìzzəm]
ìzzəm]
noun
noun
1
. travel for pleasure : the activity of traveling
for pleasure
2
.
travel business : the business of arranging
travel and travel services for people

3
.
travel to obtain service : travel to benefit
from a particular service or activity that is
unavailable at home (usually used in
combination)
•health tourism

Microsoft® Encarta® 2007. © 1993-2006 Microsoft Corporation. All rights

reserved.
INDIA
INDIA THAILAND
THAILAND
PHILIPPINES
PHILIPPINES

SINGAPORE
SINGAPORE

MALAYSIA
MALAYSIA

The Booming
MEDICAL
TOURISM
www.yellowpages-cambodia.com/images/maps/Southeastasia
Medicaltourism
Medical tourismininAsia
Asiaisisrelatively
relativelynew
newbrought
brought
onininthe
on theaftermath
aftermathofofthe
theAsian
AsianFinancial
Financial
Crisisthat
Crisis thatled
ledfirst
firstprivate
privatehospitals
hospitalsininsome
some
Asiancountries
Asian countriestotoseek
seekalternative
alternativerevenue
revenue
sources…
sources…

KAZEMI Dec. 2007

Lulea University of Technology
Asiarepresents
Asia representsthe
themost
mostpotential
potentialmedical
medical
tourismmarket
tourism marketininthe
theworld.
world.InIn2007,
2007,the
the
regiongenerated
region generatedrevenues
revenuesworth
worthUS$
US$3.4
3.4
Billion,accounting
Billion, accountingforfornearly
nearly12.7%
12.7%of
ofthe
the
globalmarket
global market

“Asian Medical Tourism

Analysis (2008-2012)”
Bharatbook June 2008
MEDICAL TOURISM, Defined

• Popular mass culture where

people travel often long distances
to overseas destinations to obtain
medical, dental and surgical care
while simultaneously being holiday
makers in a more conventional
sense
Connell 2006
MEDICAL TOURISM, Defined

•Provision of cost-effective
private medical care in
collaboration with the tourism
industry for patients needing
surgical and other forms of
specialized treatment.

India Medical Care, 2007

 MEDICAL TOURISM, Structure
Health Tourism

Wellness Medical Tourism

Tourism

Alternative & Medical Treatment

Complimentary Medicine

Jabarri, 2007
 COMPLIMENTARY & ALTERNATIVE
MEDICINE
 Any help and treatment that is beyond the
usage of Western Medicine (Avijgan, 2007)
 Dietary supplements, mega dose vitamins,
herbal preparations, massage therapy,
magnet therapy, spiritual healing and
meditation

Complimentary medicine- used together

with conventional
Alternative medicine- used in place of
conventional
 MEDICAL TOURISM, Structure
Health Tourism

Wellness Medical Tourism

Tourism
Jabarri, 2007

Alternative &
Complimentary Medicine Medical Treatment

Medical Surgical Dental Reproductive: (Fertility,

(Cosmetic, Non- Birth, Sex Change)
Cosmetic)
 MEDICAL TOURISM, Defined
Consumer
Benifit

Social Issues Branding

MEDICAL
Operators TOURISM Legal
Framework

Communication Infrastructure
Channel
Product

Caballero, Danell & Mugomba, 2006

MEDICAL TOURISM, What’s at stake?
Medical Tourism

A business that:
–creates value within the tourism and
healthcare
–attracts foreign exchange and investment
capital
–creates supply and demand for high
skilled labor pool
–generates the highest revenue per visit of
any tourist category
Who are medical tourists?


 Initially,
Initially, medical
medicaltourists
touristswere
werecomposed
composed
of
of only
onlythe
theaffluent
affluent and
andwell-to-do
well-to-dopeople
people
from
from all
allover
overthe
theworld,
world,who
whocould
couldafford
afford
to
totravel
travelabroad
abroadtotoreceive
receivethe
thebest
best
medical
medicalattention.
attention.


 medical
medicaltourists
touristsnow
nowalso
alsoconsist
consistof
of
average
averageearning
earningindividuals.
individuals.

Asian Medical & Hospital Center

 Why would someone travel halfway across
the world to a foreign country for these
health care?

Even if these procedures are

available in the home country. What
are the significant reasons?….
MEDICAL TOURISM, HISTORY
Earliest medical tourism centers
 2000 BC – (Bronze Age) hill tribes near present
day St. Moritz, Switzerland gathered around to
drink & bathe in the iron rich mineral springs of
the region

 4000 BC – Sumerians constructed the earliest

known health complexes alongside mineral water
springs that included elevated temples and
flowing pools

 GREEKS – first laid the foundation for a

comprehensive health tourism system
Health Medical Tourism, 2005
MEDICAL TOURISM, HISTORY
The rise of Greek medical tourism
 Asclepia temples – earliest healing centers, where
patients from around the region congregated for
therapeutic purposes

 Greek mythology – Asclepius, the God of

Medicine, mentored by Chiron, the master of
Medicine

 4th Century BC – Asclepian healing temples had

been constructed throughout the length and
breadth of the Grecian world.
Wikipeda, 2007
MEDICAL TOURISM, HISTORY
The rise of Greek medical tourism
 Epidaurus Asclepia Temple Complex

flourished well until 4th century AD

 Included:

• Bathing springs
• Dream temple
• Gymnasiun
• Palaestra (exercise area)
• Snake farm

Health Medical Tourism, 2007

MEDICAL TOURISM, HISTORY
Ancient Roman medical tourism
 Thermae (hot water baths) – not only used for
obvious medicinal purposes but served as
important social networking venues for some of
the Europe’s most privileged elite (Health Medical
Tourism, 2005)
 Because of active trade, Thermae expansion
included the following:
• Ayurvedic massage
• Chinese medicine
• Aspects of Buddhist spiritual healing (Health
Medical Industry, 2005)
MEDICAL TOURISM, HISTORY
Early Islamic civilization

 Mansuri Hospital in Cairo (erected 1210 AD)

• In patient capacity 8000 people
• Largest hospital of the time
• Most advanced health care facility

Health Medical Tourism, 2007

MEDICAL TOURISM, HISTORY
Medieval Japan

 Onsen – hot mineral springs with healing

properties enriched by the surrounding volcanic
soil.
- discovered later by elderly farmers and
hunters to be effective treatment for arthritic
aches, and by warriors to alleviate pain, heal
wounds and recuperate

Health Medical Tourism, 2007

MEDICAL TOURISM, HISTORY
Indian Medical Tourism

 India’s alternative medicine and yoga (5000 yrs

ago) – made India the epicenter of Eastern
cultural, spiritual, and medicinal progress

 Remained to be a veritable Mecca for all

practitioners of alternative medicine

 The world’s oldest medical tourism destination

and now, one of the world’s popular ones

Connel, 2006
MEDICAL TOURISM, HISTORY
European Medical Tourism
 16th Century –Europeans discovered the Roman
baths

 Spa towns sprung up, notably, Bath or Aquae

Sulis (Sulis Minerva-water Goddess)

 Bath- became anointed as fashionable wellness

and recreation playground for the rich and the
famous.

Health Medical Tourism, 2005

MEDICAL TOURISM, HISTORY
Health
Health Tourism
Tourism in
in the
the new
new world
world

 1600s
1600s –– English
English and
and Dutch
Dutch colonists
colonists in
in the
the newly
newly
discovered
discovered America
America constructed
constructed loglog cabins
cabins near
near
mineral
mineral springs
springs that
that were
were rich
rich in
in medicinal
medicinal
properties.
properties.

Health Medical Tourism, 2007

MEDICAL TOURISM, HISTORY
The
The Rise
Rise of
of Medical
Medical Tourism
Tourism in
in Asia
Asia

 Asian
Asian countries
countries can
can now
now attract
attract aa
combined
combined 1.31.3 million
million medical
medical tourists
tourists per
per
year
year and
and is
is increasing
increasing annually.
annually.

 Asia
Asia alone
alone will
will be
be projected
projected toto generate
generate
more
more than
than USD4
USD4 billion
billion by
by 2012
2012

Gupta 2007
MEDICAL TOURISM, HISTORY
The
TheRise
Rise of
of Medical
MedicalTourism
Tourism in
inAsia
Asia


 1970’s-
1970’s-Thailand
Thailandbecame
becameknown
knownasasaadestination
destination
for
formedical
medicaltourism
tourismbecause
becauseofofsex
sexchange
change
operations,
operations,and
andlater,
later,cosmetic
cosmeticsurgery
surgery


 After
After1998
1998ininthe
thewake
wakeof
ofAsian
Asianeconomic
economiccrisis
crisis
and
andthe
theneed
needfor
foreconomic diversification,,
economicdiversification
Malaysia
Malaysiaentered
enteredmedical
medicaltourism
tourism

Connel, 2006
MEDICAL TOURISM, HISTORY
The
The Rise
Rise of
of Medical
Medical Tourism
Tourism in
in Asia
Asia


 Mid
Mid1990’s
1990’s–– India,
India, regarded
regardedas as
contemporary
contemporary global
globalcenter
centerfor
formedical
medical
tourism
tourismadvertises
advertises itself
itselfas
asoffering
offering
everything
everythingfrom
fromalternative
alternativeAyurvedic
Ayurvedic
therapy
therapyto
tocoronary
coronary bypasses
bypassesandand
cosmetic
cosmeticsurgery
surgery

Connel, 2006
MEDICAL TOURISM, HISTORY
The
The Rise
Rise of
of Medical
Medical Tourism
Tourism in
in Asia
Asia


 2001
2001––successful
successfulseparation
separationof
of10
10mo.
mo.oldold
Nepalese
Nepaleseconjoined
conjoinedtwins
twinsput
putSingapore
Singapore’s’smedical
medical
expertise
expertiseinto
intoheadlines
headlinesaround
aroundthe
theworld.
world.
(Wikipeda,
(Wikipeda,2007)
2007)


 2006
2006––Joint
JointCommission
CommissionInternational
International(JCI)
(JCI)set
set
up
upits
itsAsia
AsiaPacific
Pacificoffice
officein
inSingapore.
Singapore. The
The
country
countryhas
has99hospitals
hospitals&&22medical
medicalcenters
centers
accredited
accreditedbybythe
thesaid commission..((Connel,
saidcommission Connel,2006)
2006)
 MEDICAL TOURISM, HISTORY
The
The Rise
Rise of
of Medical
Medical Tourism
Tourism in
in Asia
Asia

 October
October2004
2004––Philippine
PhilippineMedical
MedicalTourism
Tourism
Program
Program(PMTP)
(PMTP) was
wascreated
createdthrough
through
Executive
Executive Order
OrderNo.
No. 372
372byby President
President
Gloria
GloriaMacapagal-Arroyo
Macapagal-Arroyo

 Nov.,
Nov., 2006
2006-"Only
-"Onlyin
inthe
thePhilippines:
Philippines:
Tender
TenderLoving
Loving (Health)Care
(Health)Care,","the
thevery
veryfirst
first
Philippine
PhilippineMedical
MedicalTourism
Tourism Congress,
Congress,Expo
Expo
and
andLaunch
Launch
History of Curative & Wellness Tourism Which
are Used & Named to Each Decade
Neolithic & Bronze Mineral & Hot Springs
Age- Visits
Middle Ages - Springs
16th century - Fountain of Youth
17th, 18th century - Spa
Sea & Mountain Air (TB
19th Century - sanitarium)
20th Century - Health Farms & Fat Farms
Formation of International
1991 - Spa Association
Hospitals are more like
TODAY - spas & Spas are more like
hospitals Jabbari, 2007
 Why would someone travel halfway across the
world to a foreign country for wellness?


The
Theshifting
shiftingin
inconsumer
consumervalues
values
 Increased stress & workload
 Increased stress & workload
 Older population
 Older population
 Health care costs are escalating
 Health care costs are escalating
 New attitude towards mental & spiritual
 New attitude towards mental & spiritual
activities
activities
 The emergence of environmentalists
 The emergence of environmentalists

Jabbari, 2007
 Why would someone travel halfway across the
world to a foreign country for treatment?


Exhorbitant
Exhorbitantcost
costofoftreatment
treatmentin
inthe
thehome
home
country
country
 Treatment or surgeries not covered by
 Treatment or surgeries not covered by
health
healthinsurance
insurance in inhome
home country
country
 Long waiting periods ( in “rationed” health
 Long waiting periods ( in “rationed” health
care
carein
inhome
homecountry)
country)
 No or minimal insurance coverage
 No or minimal insurance coverage
 Privacy (Anonymity)
 Privacy (Anonymity)
 Lack of facilities in the home country
 Lack of facilities in the home country
 Possibility of a holiday with health care
 Possibility of a holiday with health care

Jabbari, 2007
MEDICAL TOURISM, Today…

Today, with flattening global economy,

In the
In the past,
international past, health
health
travel, travel was
mass travel was
communication
restricted either
restricted either to
to the
the wealthy
wealthy or
or
and more lenient trade policies
truly desperate.
desperate. make it
truly
possible for those with modest means to
enjoy the benefits of world-class health care
in the form of medical tourism.
KAZEMI, 2007
Objectives of Medical Travel
Industrial Medical Health Medical
Tourism (Past) Tourism (Present)
 Self-paying client from  Elective procedures:
the Middle East, Asia or they are wait-listed in
Latin America seeking home country: UK &
care in the USA or Canada
Western Europe. vs
 Opportunity for high
 Specialists Targeted: quality interventions
quality care not
available in home  Competitive prices
countries i.e. cardiac or
plastic surgeries
 Desirable environment
 Need for emergency
care not available in  Combination of
home countries. treatment and tour.
KAZEMI Dec. 2007
 Trend of Medical Tourism Concept
(1st International Conference of Health Tourism in Iran)

1997 Health Tourism

1997-
Transition
2001

2001- Medical Tourism

2007

2006- Medical
2007 Outsourcing
Jabarri, 2007
 Sociological Aspects of Medical
Outsourcing to Asia

ECONOMIC
ECONOMIC

Country
Country Sending
Sending Country
Country Receiving
Receiving
Patients
Patients Patients
Patients
Lower
Lower Costs
Costs Additional
Additional income
income
revenue
revenue
Savings
Savings passed
passed on
on to
to Monetary
Monetary benefit
benefit to
to
other
other needs
needs nation
nation
Langham, Richmond, Rubin, 2006
 Sociological Aspects of Medical
Outsourcing

SOCIAL
Country Sending Country Receiving
Patients Patients
Appreciation given host Opportunity to encounter
nation others

Greater respect to host Increased cultural

nationals exchanges

Opportunity for family to More tourism promotion in

visit abroad effect

Langham, Richmond, Rubin, 2006

 Sociological Aspects of Medical
Outsourcing

LEGAL

Country Sending Country Receiving

Patients Patients
Promote development of Greater international legal
agreements ties

Potential for redefining of Internationalization of

malpractice suits practices

Langham, Richmond, Rubin, 2006

 Sociological Aspects of Medical
Outsourcing

MEDICAL
Country Sending Patients
Increased contacts in
exchange of people and
information
Less control of medical
practices
Country Receiving Patients
Increased prestige in medicine
for host nation
Raise issues of international
medical ethics

Questions of safety in follow Reputation importance

up
Concerns for medical Inspections by international
standards medical regulatory boards

Langham, Richmond, Rubin, 2006

 Technology
Technology

ADVERTISEMENT
ADVERTISEMENT

Quality
Quality Overseas
Overseas
Reliability
Reliability Training
Training

KAZEMI, 2007
 PROMOTIONAL EXPERIENCES OF
ASIAN COUNTRIES
THAILAND
THAILAND


 Inter-sectoral
Inter-sectoralcoordination
coordination


 Effective
Effectivemarketing
marketing


 Focus
Focuson
onhospitality
hospitality


 Building
BuildingInfrastructure
Infrastructure

KAZEMI, 2007
 PROMOTIONAL EXPERIENCES OF
ASIAN COUNTRIES
INDIA
INDIA


 Low-cost
Low-costtreatment
treatment


 Effective
Effectivemarketing
marketing


 Indian
Indiancompanies
companieshaving
havingnegotiation
negotiationwith
with
National
NationalHealth
HealthService
Service(NHS)
(NHS)about
aboutout-sourcing
out-sourcing
the
thetreatment
treatmentof
ofBritish
Britishpatients
patientsto
toIndia
India

KAZEMI, 2007
 PROMOTIONAL EXPERIENCES OF
ASIAN COUNTRIES
MALAYSIA
MALAYSIA

 Government
Governmenteffort
effortto
topromote
promotemedical
medicaltourism
tourism
promotional plans.
promotional plans.

 Tax
Taxincentives
incentives

 Lessening
Lesseningimport
importduty
dutyon
onmedical
medicalequipment
equipment

 Enabling
Enablingsupporting
supportinginfrastructure
infrastructure

 Set
Setup
up55Committees
Committeesto
topromote
promotehealth
healthtourism
tourism

KAZEMI, 2007
 PROMOTIONAL EXPERIENCES OF
ASIAN COUNTRIES
SINGAPORE
SINGAPORE


 High
Highlevel
levelof
of cleanliness
cleanliness


 World
Worldbest
beststandard
standard training
trainingand
and
professionalism
professionalism

KAZEMI, 2007
 PROMOTIONAL EXPERIENCES OF
ASIAN COUNTRIES
PHILIPPINES
PHILIPPINES

 33BUSINESS
BUSINESSMODELS
MODELSFORFORHEALTH
HEALTH
••Creation
Creationof
ofan
aninternational
internationalzone
zoneof
ofhealth
healthfor
for
wellness
wellnesscombining
combiningmedical
medicaltourism
tourism,,spa,
spa,
health,
health,eco-tourism
eco-tourismand
andretirement
retirementvillages
villages

••Health
Healthhuman
humanresources
resourcesdevelopment
developmentnetwork
network
with the top nursing and medical
with the top nursing and medical
schools/hospitals
schools/hospitalsin
inthe
thePhilippines.
Philippines.

••Health
Healthcrewing
crewingfor
forspecific
specifichealth
healthservices,
services,
including Tele-health, medical transcription
including Tele-health, medical transcription

KAZEMI, 2007
 MEDICINE

WELLNESS TOURISM
 PROCESS

Medical Tourism
PATIENT Provider

Certified Medical
Discussion of
Doctors or
The Package
Consultants

Recommendation
Signing of Consent
letters for medical visa
Bonds & Agreements
From the Embassy

Medical Tourist is assigned

to a Case Executive who TRAVEL
takes care of everything
for the tourist

Wikipeda, 2008
 STANDARDS

International Quality Evidence-

Health Care Assurance
Accreditation
based
Medicine

Wikipeda, 2008
International Health Care Accreditation

 Joint Commission International (JCI)

• USA
International Health Care Accreditation

 Trent International Accreditation

Scheme
• United Kingdom
• HongKong

Wikipeda, 2008
International Health Care Accreditation

 The Society for International Health Care

Accreditation (SOFIHA)
• Promotion of safe hospital environment for
patients

 Health Care Tourism International

• Accreditation for all major groups involved in
the health tourism industry:
 HOTELS
 RECOVERY FACILITIES
 MEDICAL TOURIST BOOKING AGENCIES

Wikipeda, 2008
 Quality of Care Issues

Health care errors seriously harm 1

in every 10 patients around the
world.

Source: World Health Organization (WHO)

Langham, Richmond, Rubin, 2006

 Quality of Care Issues
International Patient Safety Goals

Goal 1 – Identify Patients

Correctly

Goal 2 – Improve Effective

Communication

Goal 3 – Improve the Safety of

High-Alert Medications

Langham, Richmond, Rubin, 2006

 Quality of Care Issues
International Patient Safety Goals

Goal 4 – Eliminate Wrong-Site,

Wrong-Patient, Wrong-Procedure
Surgery

Goal 5 – Reduce the risk of health

care-acquired infections.

Goal 6 – Reduce the risk of patient

harm resulting from falls.
Langham, Richmond, Rubin, 2006
 The Outsourcing of Surgical
Procedures to Asia:

Procedures
& Services USA India Thailand Singapore
Coronary $35,000 – $4,000-
Angioplasty $83,000 $11,000 $13,000 $13,000
Coronary
Artery $100,000 – $4,000-
Bypass $123,000 $10,000 $12,000 $20,000

Heart Valve $160,000 – $9,000- $10,000-

(single) $281,000 $10,000 $11,000 $13,000

Note: Angioplasty in Malaysia averages $4,000 - $6,000

Langham, Richmond, Rubin, 2006

 The Outsourcing of Surgical
Procedures to Asia:
Table 1: Comparative Cost of Treatments (in US$)

Source: PIDS

USA SINGAPORE MALAYSIA THAILAND PHILIPPINES

TREATMENT $ In US$ In US$ In US$ In US$

Cataract 2,500- 1,749 1,014 950 1,424

surgery 3,000
Total knee 5,000 6,207 4,342 5,500 5,639
replacement
Liposuction 2,800- 3,221 1,711 1,365 1,400
5,700

www.pcij.org
 The Outsourcing of Surgical
Procedures to Asia:

Procedures
& Services USA India Thailand Singapore
Hip $44,000-
Replacement $64,000 $9,000 $12,000 $12,000
Knee $40,000-
Replacement $61,000 $8,000-$9,000 $10,000 $13,000
$40,000-
Rotator Cuff $60,000 $4,000-$7,000 $8,000 $8,000
Knee (ACL) $17,000-
Repair $20,000 $4,000-$6,000 $7,000-$8,000 $8,000
$63,000-
Spinal Fusion $91,000 $5,000-$6,000 $7,000 $9,000
Spinal Disc $90,000 $10,000
Langham, Richmond, Rubin, 2006
 RISKS  
 DIFFERENCE IN DISEASE-RELATED EPIDEMIOLOGY 
BETWEEN HOME COUNTRY & COUNTRY OF 
DESTINATION
• Hepatitis A
• Amoebic Dysentery
• Mosquito-transmitted diseases
• TB
 DIFFERENCE IN HEALTHCARE PROVIDER 
STANDARDS AROUND THE WORLD
• World Alliance for Patient Safety
 Assists hospitals and government around the world in setting
patient safety policy and practices relevant when providing
medical tourism services
 QUALITY OF POST-OP CARE
• Role of Accreditation
• Long flights maybe worse for some cases.

Wikipeda, 2008
 LEGAL & ETHICAL ISSUES  

 Medical Malpractice Lawsuits

 Illegal purchase of organs and

tissues for transplantations

 Inequities in health care system

Wikipeda, 2008
GROWTH OF MEDICAL TOURISM IN THE 
WORLD

Search Volume Google Trends

0
2004 2005 2006 2007
 Asian Medical Tourism Analysis 
(2008-2012)  

 More
Morethan
than2.9
2.9Million
Millionpatients
patientsvisited
visited
Thailand,
Thailand,India,
India,Singapore,
Singapore,Malaysia
Malaysia and
and
the
thePhilippines
Philippinesfor
formedical
medicaltourism
tourismin in
2007.
2007.


 Thailand’s
Thailand’slow
lowcost
costand
andscenic
scenicbeaches
beaches
have
haveenabled
enabled ititto
tobecome
becomethe thelargest
largest
medical
medicaltourism
tourism market
marketin inAsia;
Asia; however,
however,
an
anunstable
unstablepolitical
politicalenvironment
environmentandand
occurrence
occurrenceof ofanother
anotherepidemic
epidemicsuch
suchasas
bird
birdflu
flucan
canrestrain
restrainits
itsgrowth.
growth.

Bharatbook, June 2008

Asian Medical Tourism
HOSPITALS

Samitivej Hospital, Thailand

Asian Medical Tourism
HOSPITALS
 Asian Medical Tourism Analysis 
(2008-2012)  

 Healthcare
Healthcare costs
costs are
are considerably
considerably
high
high in
in Singapore
Singapore as as compared
compared to to
other
other Asian
Asian destinations.
destinations. The
The
country,
country, however,
however, boasts
boasts of
of an
an
infrastructure
infrastructure and
and resources
resources that
that in
in
some
some cases
cases are
are even
even better
better than
than
those
those in
in the
the west.
west.

Bharatbook, June 2008

 Asian Medical Tourism
HOSPITALS

Singapore National Eye Centre (SNEC)

 Asian Medical Tourism Analysis 
(2008-2012)  

 India,
India, with
with its
its low
low cost
cost advantage
advantage
and
and emergence
emergence of of several
several private
private
players,
players, represents
represents the the fastest
fastest
growing
growing market.
market. TheThe country’s
country’s
questionable
questionable sanitary
sanitary perceptions
perceptions in
in
the
the west
west are,
are, however,
however, aa major
major
roadblock
roadblock for
for growth.
growth.

Bharatbook, June 2008

Asian Medical Tourism
HOSPITALS

LAKESHORE HOSPITAL, INDIA

 Asian Medical Tourism Analysis 
(2008-2012)  

 Malaysia
Malaysia and
and Philippines
Philippines,, both
both
relatively
relatively new
new players
players inin the
the medical
medical
tourism
tourism market,
market, areare expected
expected to to
grow
grow strongly
strongly in
in the
the next
next five
five years.
years.

Bharatbook, June 2008

Asian Medical Tourism
HOSPITALS

ST. LUKES, MEDICAL CENTER, Philippines

 Asian Medical Tourism
HOSPITALS

Gleneagles Medical Centre Penang, Malaysia.

 Asian Medical Tourism Analysis 
(2008-2012)  

 AA number
number ofof employers
employers and and health
health
insurance
insurance firms
firms in
in developed
developed
countries
countries have
have now
now started
started looking
looking at
at
medical
medical tourism
tourism toto reduce
reduce their
their
surging
surging healthcare
healthcare expenditure.
expenditure.

 The
The Asian
Asian medical
medical tourism
tourism market
market is
is
expected
expected to
to grow
grow at
at aa CAGR
CAGR of
of
17.6%
17.6% between
between 2007
2007 and
and 2012
2012
Bharatbook, June 2008
 Challenges for Health Care Providers in the
Promising Industry of Medical Tourism

HEALTH
CARE
PROVIDERS

PARTNERSHIP WITH:
PARTNERSHIP WITH:
Medical Quality  Marketing 
Marketing 
Medical Quality 
Options
of Services
of Services Options ••Universities
Universities
••Referring/Competing 
Referring/Competing 
Hospitals
Hospitals
Importance of 
Importance of  ••Agents
Agents
Non-medical 
Non-medical  ••Government
Government
Services for 
Services for  ••Accommodation & 
Accommodation & 
Patient Access
Patient Access Travel Service 
Travel Service 
Provider
Provider
KAZEMI, 2007