Feature/Initiative/Market/Segment/Opportunity Prioritization Matrix

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Instructions:
1.) The Feature Prioritization Matrix lets you rank features within a product against your business criteria to make trade-off deci
To rank across features using input from various stakeholders, use the By Input Source tab."
To take a more strategic view incorporating various business metrics for your product, use the By Product Metrics tab."
To view various markets in a standardized manner, use the By Input Source tab or use any of the other frameworks viz. BCG
2) Each column is assigned a weight. Feel free to customize the weights in cells B1 - J1, but make sure they add up to 100%.
3) Similarly, feel free to add more features/markets/initiatives to the rows 3 - 12 & more metrics to the columns B - J
4) You might add a column for a description, but in most cases explanation of the item is best done in a presentation format.
5) Each cell gets a score, either in a 0-10 format or a 0-5 format. We've provided some measures we've used before, but cust
6) You might sort the Total column (L) in descending order and you have a prioritized ranking. Or, you might optionally fill in th
7) Your stakeholders are going to love your prioritized, actionable, crisp summary of what they need to do.

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oritization Matrix

criteria to make trade-off decisions and build consensus.

By Product Metrics tab."

the other frameworks viz. BCG, GE/McKinsey, Porter5 etc."
ke sure they add up to 100%. Be sure to drive consensus with key influential stakeholders.
o the columns B - J
ne in a presentation format.
es we've used before, but customize the actual metrics/measuring scales to the prevailing wisdom.
Or, you might optionally fill in the ranking manually like we've done.

***************

tivemarketing.in.

other type of advice.

Weight 30% 10% 25% 20% 5%
Feature/Opportunity Candidates Customers Marketing PM Sales R&D
Next Day Delivery to Tier-2 Cities 14 12 33 20 20
Affluent customers 13 27 23 5 3
Items: All Specialty Drugs 13 26 4 20 25
Order 24 hrs by Phone, Internet 4 23 5 3 22
Loyalty Points for Repeat Purchases 22 6 6 23 18
Free Shipping for Rs. 900 & more 23 6 7 8 4
Other 1 (Discreet Packaging) 10 22 8
Other 2
Other 3
Other 4
99 100 100 79 100
99 100 100 79 100
For each cell B3 to J12, enter a score or 0 - 100. The total of each column should sum up to 100.
Be sure to drive consensus on the weights in cells B1 - J1. Failure to do that may result in the Steering Committee not approvin
 5% 5% 0% 0% 100% 100%
Support Executives Custom1 Custom2 Total Rank
18.65 1
13.50 3
12.75 4
6.45 7
14.20 2
11.05 5
8.90 6
0.00
0.00
0.00
0 0 0 0 85.50
0 0 0 0 85.5

Steering Committee not approving your release/product/opportunity/initiative.

Weight 10% 15% 15% 15% 5%

Breakeven M&A Direct

Feature/Product Candidates Uniqueness Defensability Dates Possibility Competitors
Next Day Delivery to Tier-2 Cities 3 5 2 3 5
Affluent customers 2 3 3 2 3
Items: All Specialty Drugs 1 4 4 3 2
Order 24 hrs by Phone, Internet 2 2 5 5 2
Loyalty Points for Repeat Purchases 3 1 3 5 2
Free Shipping for Rs. 900 & more 4 2 3 3 3
Other 1 (Discreet Packaging) 5 5
Other 2
Other 3
Other 4
20 17 25 21 17
20 17 25 21 17
For each cell B3 to J12, enter a score or 0 - 100. The total of each column should sum up to 100.
Be sure to drive consensus on the weights in cells B1 - J1. Failure to do that may result in the Steering Committee not approvin

Each company has a different metric for Uniqueness or Defensability. Develop your own metrics. Use a 0-5 scale.

Very bad
0 1 2
Uniqueness (Other Products with similar features) > 10 10 7
Defensability (# of months it will take to build competency) <6 6 12
Breakeven Months (# months it will take to breakeven) > 24 24 18
M&A Possibility (# of companies possibly interested in space) > 10 10 5
Direct Competitors (# of direct competitors) > 10 10 7
Total Addressable Market < $75M $75M $150M
Problem Type Don't need Nice-to-have Want, Some A
 15% 15% 0% 0% 0% 90% 90%
Total
Addressable
Market Problem Size Custom1 Custom2 Custom3 Total Rank
4 1 2.80 3
3 2 2.30 7
5 3 3.05 5
2 4 3.00 1
4 5 3.10 2
2 0 2.05 3
1.25 6
0.00
0.00
0.00
20 15 0 0 17.55
20 15 0 0 17.55

Steering Committee not approving your release/product/opportunity/initiative.

rics. Use a 0-5 scale.

Very good
3 4 5
3 1 0
24 60 84
12 6 2
3 1 0
4 2 0
$250M $500M $1000M
Bad AlternatiMust-Have Must-Have Now
Weight 30% 10% 25% 20% 5%
Initiatives Customers GE Score Y1 $Rev Y2 $Profit Y1 $Rev
Next Day Delivery to Tier-2 Cities 2 1 2 2 5
Affluent customers 3 0 1 2 4
Items: All Specialty Drugs 3 3 2 1 3
Order 24 hrs by Phone, Internet 4 2 3 5 4
Loyalty Points for Repeat Purchases 4 1 2 3 4
Free Shipping for Rs. 900 & more 3 2 3 2 4
Other 1 (Discreet Packaging) 5 5
Other 2
Other 3
Other 4
24 9 18 15 24
24 9 18 15 24
For each cell B3 to J12, enter a score or 0 - 100. The total of each column should sum up to 100.
Be sure to drive consensus on the weights in cells B1 - J1. Failure to do that may result in the Steering Committee not approvin

Custom to your company - Each company's appetite for risk, size of opportunity, revenue, costs etc. is different.
* Develop your own metrics for what is high, medium, low cost. Make sure that it is on a 0-5 scale

Very Bad
0 1 2 3 4
Customers Don't need Nice-to-have Want, Some ABad AlternatiMust-Have
GE Score < 0.8 0.8 - 1.5 1.5 - 2.5 2.5 - 3.3 3.3 - 3.8
Y1 $Revenue <$0.5M $0.5 - $1M $1 - $3M $3 - $10M $10 - $20M
Y1 $Profit < $0.2M $0.2 - $0.5M $0.5 - $1M $1 - $2.5M $2.5 - $5M
Y1 $Revenue < $2M $2 - $5M $5 - $10M $10 - $25M $25 - $50M
Y1 $Profit < $1M <$1 - $2M $2 - $4M $4 - $8M $8 - $12M
 5% 5% 0% 0% 0% 100% 100%
Y2 $Profit Y1 %Share Y2 %Share Custom 1 Custom2 Total Rank
1.85 1
1.75 3
2.05 4
3.35 7
2.60 2
2.45 5
2.75 6
0.00
0.00
0.00 8
0 0 0 0 16.80
0 0 0 0 16.8

Steering Committee not approving your release/product/opportunity/initiative.

ts etc. is different.

Very Good
5
Must-Have Now
> 3.8
> $20M
> $5M
> $50M
> $12M