Keisha Ferrell

Digital UI & UX Lead

Designing digital experiences locally, globally & remotely

keisha.ferrell@gmail.com +44 7985574701

 Some of the brands i have worked with to create live campaigns…

keisha.ferrell@gmail.com +44 7985574701

 Some of the offices i have worked from across the globe. I also work remotely…
Nestle/Blippar

Thailand That’s Shanghai

Novartis

Switzerland Shangai, China
Blippar

London & Spain

Aviva

London

Wunderman

New York
Coca Cola

Atlanta

Ludic Group

Kenya
Ludic Group

South Africa

keisha.ferrell@gmail.com +44 7985574701

About Keish Experience

Skills

Digital UI/UX Designer & Lead Ludic Group - Remote
 Discover


Jan 2019-Present
 User research

Hi!

Digital lead & design

 User personas

Idea generation

Aviva Digital Garage

Concepting


I am a London born, digital designer and lead.
 Feb 2018-Nov 2018

I design and build digital UX/UI solutions and experiences UI/UX Designer

Design

for Top brands and charities as well as run teams. I have Digital design

worked with a range of agencies and their clients including: Blippar - New york / Web & Mobile UX
Citibank, Coca-cola, Pepsico, Nestle, Emirates, Novartis, Amsterdam / London
/UI Wireframing

Merck, Aviva and more recently Wunderman in New York July 2016 - Jan 2018
 Prototyping Web Design &
and Ludic group working remotely.

 Digital Design Lead

Dev

Freelancing
 Deploy

My main responsibilities include building digital solutions, 2014- July 2016

Pitches

creating innovation user experiences and running teams to Senior Digital Designer

 Presentations

solve platform solutions for clients.

Creative Proposals


Wunderman - New York

I also…

April 2012 - April 2014

Education


Digital Designer

Nottingham Tent Uni


use my experience outside of work to develop digital Primesight - London
BA Hons Graphic Design

solutions for charity, social enterprise and ed-tech to Jan 2010 - April 2012

support my local community and wider society.

Digital Designer

London College of
communication

I am on the board of the Stakeholder democracy network That’s Shanghai - Shanghai


and mentor young women in tech. Jan 2009 - Dec 2009
 Awards


Designer



MIXX Awards

Global Mobile Awards


keisha.ferrell@gmail.com Tel: +44 7985574701

 ...So here are a few creative problems i’ve
solved from concept to delivery...

keisha.ferrell@gmail.com +44 7985574701

Milo Thailand I Austrailia I Singapore & Philippines

How can Milo help mums bring out the champions in their kids and
encourage them to be more active and understand nutrition?

keisha.ferrell@gmail.com +44 7985574701

Milo #Champion secrets Thailand I Austrailia I Singapore & Philippines

The Solution: A 360° Inspiring Sports and Nutrition experience Skills used Campaign Video
Using augmented reality Blippar, i was able to curate an experience that delivered an Idea generation
https://www.youtube.com/watch?
inspirational world of educational health content, sports champion advice/tips, gamified wireframing / Prototyping
v=24P6tG8HmIw
nutrition learning games and engaging videos from sports heros. Designing UX & UI for AR

Video concepting
Milo #Champion secrets
Milo #Champion
I Champion secrets
secrets Thailand I Australia I Singapore

Engaging educational experiences Campaign Video

https://www.youtube.com/watch?v=24
From Nutrition experiences to creating sports goals, this campaign was developed to awaken, inspire, educate and
P6tG8HmIw
encourage kids to take control of their dietary needs, set their own sports and nutrition goals for the future.
Milo I Champion secrets Thailand I Australia I Singapore

A successful delivery and launch Campaign Video

https://www.youtube.com/watch?v=24
Sports heros, influencers and industry experts came together to P6tG8HmIw
promote the intiative and campaign with a succesful rollout and
launch globally.
 Create an engaging and scalable digital platform to onboard
new Medical starters to the multinational pharmaceutical
company, Novartis.

keisha.ferrell@gmail.com +44 7985574701

Milo I Champion
Novartis: A 360° secrets
Virtual all-in-one onboarding experience Thailand I Australia I Singapore

The Solution Skills used

The solution i created is an interactive virtual world of onboarding. This takes new starters through a step by User research
Idea generation

step journey. Each new starter can explore all the interactive content in a linear way. From videos to User personas
wireframing / Prototyping

important forms. Even an introduction to your mentor. This experience aims to build knowledge all in one Concepting soltuions
Designing UX & UI

platform
The 360° virtual experience

Virtual 360° tours Interactive personalised hotspots Gamified and interactive

The platform can be accessed anywhere in the The platform is seasoned with all the materials and New starters can compete online, monitor

world and on the go. documents that the new starters need.
their progress and meet some of their new

Users tap on the interactive hotspots to launch videos team mates.

/ documents and important forms.

Scalable and customisable

CMS Easy to use 360 admin management

I buillt the CMS so admin users can manage the Users can build pages of content, videos and link to Admin users can tailor each scene, levels and

content in a simplified manner. Customising content existing documents using a simple interface. hotspots to their needs

and managing the platform is part of the offering, so

content creators can customise the experience for

different regions and offices.

Avatar step by step mentor & guided tours

Guided tours

Using an interactive avatar to

walk individuals through their
journeys, this gives a step by
step walkthrough of through
each level of the onboarding
experience.
Personal learning journey’s and progress reports

User development

Users can progress and develop

through each level. Admins can
monitor their attainment and
engagement with all the
content and the hotspots.
 Powered by

Design a new, on-the go, ‘My Account’ portal to manage

customer’s car & home insurance in one place ?

keisha.ferrell@gmail.com +44 7985574701

Milo I‘My
Your Champion
Account’
secrets
Experience Thailand I Australia I Singapore

A self-service digital story

The Solution: A self-service ‘My Account’ experience Skills used

I designed an online self-service account experience, to help User research

Idea generation

Quotemehapy.com & Aviva customers limit their call-ins and help User personas
wireframing / Prototyping

customers manage their insurance needs in on place and on the go. Concepting soltuions
Designing UX & UI

 Thailand I Australia I Singapore

Milo I Champion secrets
A self-service experience: All your insurance needs in one place

Easy-to-use interface & management Personalised, gamified and customisable Cross-sell other insurance products

Users our taken through a simplfied journey and Personalised content and messages populate the An opportunity to enable cross-sell other
can access all their policy needs in one place.
platform giving the user more flexible, customisation insurance products and customise the deals
No need for call-ins! and seasoned with gamified to-do list’s and points. based on each customer.
Milo I Champion secrets Thailand I Australia I Singapore
Personalised just for you

Eco-friendly options Policy document management ease Tailor made offers

Saving on paper intiatives for policy documents All documents safely stored in one place and easy An opportunity to enable cross-sell other
saves the company millions on printing and acces to vital information insurance products and customise the deals
sending via post. based on each customer.
MiloAccount’
‘My I Champion
Mobile
secrets
Experience Thailand I Australia I Singapore

Designed for on-the-go journey’s

On-the-go policy management Mobile, quick & easy self-service

On-the-go management is crucial for insurance AI enabled answers and default states, make
policy holders so an easy user journey for filling out forms and infomation easier with
making changes, adding new and editing pre-filled fields.
policies was a big part of the solution.
 Build a digital platform so that teams can project

manage, colloborate on ideas and & develop together.

keisha.ferrell@gmail.com +44 7985574701

Milo I Champion
SmartLab: A digital
secrets
hub for team collabortation, project management & making
Thailand I decisions
Australia I Singapore

The Solution Skills used

User research
Idea generation

I created the new user experience and build for a collaborative platform. Users can
User personas
wireframing / Prototyping

use this collaboration tool for team project management, decision making and team
Concepting soltuions
Designing UX & UI

learning.
 SmartLab combines a powerful
platform and methodology to make
the delivery of large scale
collaboration, learning and
engagement programmes simple

A customisable collaboration platform An interactive timeline

The virtual platform is a space for collaboration, strategic Using a interactive timeline, teams can use
alignment and decision-making and for delivering powerful apps and workflows to collaborate on
learning experiences.
projects virtually and physically.

The platform is personalised and can be tailored to individual

needs and team requirements in real time 

Create your own
workspace: Drag and
drop apps and workflows
to the timeline

Collaborate together
Teams can collaborate and use the
timeline to complete, tasks, activites and
workflows
Use pre-set templates

apps and workflows to

the timeline

Workflow templates

Users can use best in class

workflows and strategy to complete

their projects and add to their

timelines.
Guided tours and tool

tips for simple user

experience

Guides

At every stage of the user

experience i have curated tool tips

and instructions on how to use

every feature for the best outcomes.

Simple interface and

admin management

Setting up apps

Users can drag and drop apps onto

the interactive timeline ready for

individuals or groups to use.

 How do we get
Howmums and children
can Walkers put smiles understanding 

on

people’s faces this crisp-mas?

how nesquik?

keisha.ferrell@gmail.com
www.keish.co.uk keisha.ferrell@gmail.com +44 7985574701
Milo
A digital
I Champion
Walkerssecrets
crisp-mas wonderland -Scan, snap and share the crisp-mas
Thailandlove
I Australia I Singapore London

The Solution: A AR crisp-mas wonderland Skills used Campaign Video

User research
Idea generation
https://www.ch-video.com/por
Using the famous bags of walkers I curated an augmented Walkers
User personas
wireframing / Prototyping
tfolio/walkers/
Wonderland experience where users can zoom into a crisp-mas world
Concepting soltuions
Designing UX & UI

filled with funny and sharable ‘crisp-mas content’. All aimed to put a smile
on everyones face at xmas.
Milo I Champion secrets Thailand I Australia I Singapore

Aumented reality: 3D Cabins to explore Interactive crisp-mas cabins

Triggered using the packet as a marker, an Each cabin had interactive elements. one
Augmented reality word is opened so the users cabin was a crisp-mas comedy cabin and
can explore and interact with the different the other was a crisp- card maker that
crisp-mas cabins. users can customise and share.
Milomobile
The I Champion
experience
secrets
- The Crisp-mas Comedy Cabin Thailand I Australia I Singapore London
Milo I personalise
View, Champion secrets
and share crisp-mas jokes with your friends - With animated
Thailand responses
I Australia I Singapore London
Milo I personalise
View, Champion secrets
and share crisp-mas cards with your friends Thailand I Australia I Singapore London
Milo I Champion
Select, personalise
secrets
and share crisp-mas cards with your friends Thailand I Australia I Singapore London
Miloviral
The I Champion
campaign
secrets Thailand I Australia I Singapore London
 How do we bring all of our HR iniatives into one
place online?

keisha.ferrell@gmail.com +44 7985574701

MiloPortal
HR I Champion secrets

A new HR Platform

The new experience Skills used

Bringing together all the HR Needs into one interactive platform for Merck User research
Idea generation

was the primary goal. I created a platform using current and existing HR User personas
wireframing / Prototyping

content from different Merck url’s, files, folders and sites and brough these Concepting soltuions
Designing UX & UI

together to align into one interactive playground.

A peronalised

learning journey

Easy to Access Personalised, gamified and cutomisable Open and transparent

The platform can be accessed anywhere in the The platform is personalised and can be tailored to Teams can collaborate and view all HR Content

world and on the go. individual needs and team requirements in real time that is public but also have spaces for

peronalised connect with HR Consultants.

Quick actions that are

ordered based on

recommendations and

user interactions

Popular actions

Using algorithms and set alerts, the

platform can order the popular actions by

popularity or by scheduled content

reveals.
Gamfied experiences can

link from the main HR

Portal.
An advance search for

relevant HR materials.

Explore and search

To find exact topics and subjects users

may be looking for was a key aspect for

this portal. Using keyword searches

and tagging content was a huge success

for locating important information.

 New York

How
How cando we get
Citibank mumsmillenials
encourage and children understanding 

to take more control of their

finances and save for financial goals when banking with them?

how nesquik?

keisha.ferrell@gmail.com
www.keish.co.uk keisha.ferrell@gmail.com +44 7985574701
Citibank I My Savings builder New York

Begin your saving today

Begin your savings

The Solution: A Citi Savings Builder Skills used

I created a simple, easy to use digital savings builder as a solution to encourage millenials User research
Idea generation

to set inspiring goals, set up their finances and help them get closer to their dreams. This User personas
wireframing / Prototyping

is also adapted for the app where they can collect citibank points and rewards along their Concepting soltuions
Designing UX & UI

saving journey.
Citibank I My savings builder

Setting new goals

Measures savings towards goals

Monitoring life goals in branch and getting proffessional advice on the go.
 Create a personalised learning solution for users to
interact with learning programmes.

keisha.ferrell@gmail.com +44 7985574701

Milo I Champion
Personalised learning
secrets
cloud Thailand I Australia I Singapore

The Solution Skills used

User research
Idea generation

I created a personalised learning library based on your interests, progress and

User personas
wireframing / Prototyping

development. As the library is interacted with, it learns more about you and can
Concepting soltuions
Designing UX & UI

recommend learning journey’s and cotent/topics of interest.

Milo I Champion
Browse recommended
secrets
learning Thailand I Australia I Singapore

Browse & select

programmes,
courses and
modules.

Users can browse further

learning and access the
content straight away.

+ Add learning focus

+ Playlist
+ Completed learning
Milo I Champion secrets Thailand I Australia I Singapore

Progress and develop

through curated
chapters

Your Learning 

program
accessed

Access your learning

programme and continue
your modules to
completion.
Milo I Champion
Curated learningsecrets
journeys and programmes in an app Thailand I Australia I Singapore

Learning journeys on
the go.
 How can Nesquik encourage kids to explore their
creativity and learn about more marine life?

keisha.ferrell@gmail.com +44 7985574701 keisha.ferrell@gmail.com

Milo I Champion
Nesquik secrets
- Transforming the box into a marker to trigger the underwater learning experience
Thailand I Australia I Singapore

Skills used

Idea generation

User research

wireframing

User personas

Prototyping

Concepting soltuions

Designing UX & UI

The Solution Campaign video

https://vimeo.com/334771744

Getting kids to create marine life out of Nesquik cereal boxes, then using their creation as a marker to launch a
underwater experience. This immersive digital mission helps kids create, learn and play [Virtually underwater.]
Milo I Champion
Nesquik secrets
- A 360° AR & VR Learning experience under water is launched Thailand I Australia I Singapore
Milo I Champion
Missions secrets
and challenges set to educate about the wonders of the sea. Thailand I Australia I Singapore
 Create a digital transformation programme for rehabilition
.This experience goes beyond rehabilitation, and into
engagement and re-integration into society.

keisha.ferrell@gmail.com +44 7985574701

MiloCharity
The I Champion
Programme
secrets

The digital rehabilitation programme

The Problem: The Solution: The Chrysalis Programme

On average, 75% of offenders will go on to re-offend within two years.

We create a digital development programme that engages, inspires and
Chrysalis need a digital offereing to help launch their rehabilitation compels individuals to make meaningful and sustainable change in their
programme. lives.
The Programme

aims to stimulate

peoples thinking,

attitude, social

capability and

capacity.

The Modular Programme The Digital Platform Interactive content

The Programme contains 6 core modules The platform is a interactive step by step journey, that The interactive modules are made up of a

consisting of up to 8 days of guided learning. uses learning visuals with hotspots to launch mixture of presentations, exercises, activities,

interactive content. problem solving, thinking, planning, testing,

quizzing, reviewing and discussions.

 1-2-1 collaboration

features for connection

with the mentors and the

community.

Donate

Connect to mentors

Quickly connect to the community

and key people to support each

individuals journey. These could

included coaches, mentors and the

charity supporters.
Group work, activities

and shared resources

gallery.

Explore supportive

resources

Support material can be

uploaded and shared to

support personal or group

journeys.
For collaborative learning,

groups and individuals can

monitor their progress.

Mentors can monitor

activity too.

Progress and reporting

To review individuals journeys and

acheivements mentors can review

progress reports.
 Module builder for admins

of the platform.

Admins can easily build

out each module in a

simple interface!

A simple editing interface

Building in a simple, user friendly interface has

made it easy for the content creators to build

out each visual scene and hotspots that the

participants will experience.

Reports for content

engagement

User interaction and

engagement

There is a back end reporting

feature built in to enable an

overall look at the engagement

of each hotspot and module

hotspots.
 When someone experiences the fear and uncertainty of a cancer
diagnosis, we want to provide hope, compassion, education and
support. We are making an impact in the cancer community and
we want to make an impact on-the-go.

keisha.ferrell@gmail.com +44 7985574701

Milo I Champion secrets
LLS

The LLS App and launch site

Donate

The Problem: The Solution: The LLS App

LLS, the world's largest voluntary (nonprofit) health organization dedicated We create an app idea with launch landing page to promote insightful
to funding blood cancer research needs a app for quick funding and history of LLS, Real stories and connecting with real friends around the
donation ideas for on the go users. condition.
The Programme

aims to stimulate

peoples thinking,

attitude, social

capability and

capacity.
Donate

The Modular Programme The Digital Platform Interactive content

The Programme contains 6 core modules The platform is a interactive step by step journey, that The interactive modules are made up of a

consisting of up to 8 days of guided learning. uses learning visuals with hotspots to launch mixture of presentations, exercises, activities,

interactive content. problem solving, thinking, planning, testing,

quizzing, reviewing and discussions.

 1-2-1 collaboration

features for connection

with the mentors and the

community.

Donate
Donate

Donate

Connect to mentors

Quickly connect to the community

and key people to support each

individuals journey. These could

included coaches, mentors and the

charity supporters.
Thank you, stay in touch.

Keisha Ferrell
Digital UI & UX Lead

Designing digital experiences 


locally, globally & remotely

keisha.ferrell@gmail.com
+44 7985574701