Assessment of attractiveness of an Industry
Potential Entrants
Threat of new
entrants very low
Govt policies
Suppliers Rivals Buyers
Limited resources NO direct competitor Limited number of
Indirect competitor are buyers Government
Bargaining power
Eastern highway and Housing societies
of suppliers low
company
Substitutes
Time fixed traffic lights
Competitive Forces Threat to Industry Profitability
Low Medium High
Threats of Substitutes
Threats of new entrants
Rivalry Among Existing Firms
Bargaining power of Suppliers
Bargaining Power of buyers