World`s Shortest Marketing Plan

What? Why? When? How? How Much? Who?

Product What products do you What need does When do you How will the Product cost, Customers segments
need? it fulfill? need it? product fit the volume to be to be targeted?
need? sold. Etc..?

Price What price will you sell Why is that the How long will How will the How much Different prices for
for? right place? that price be price develop sales and different segments?
valid? over time? margins will
be created?

Place How will products be Why choose When do How will we What are the How do different
distributed? these channels? customers create or cost/benefits segments use different
choose different enter these of these channels?
channels? channels? channels?

Promotion What types of Why choose Timing, launch, How will the Cost/benefits Targets groups for
promotions will be these activities? lifecycle, etc..? promotion be of the various promotions?
used? executed? promotions?

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