Business Model Canvas created for: created by: Date: Version:

Key Partners Key Activities Value Customer Customer

Whose help do you need?
Who are your partners or suppliers?
What motivation do they have to
support you?
How do you realize your idea?
Which activities are necessary to
generate the benefit? What
measures are necessary to market
the product/service and build
customer relationships?
Propositions
What are you doing?
How do you benefit the target
group?
What problems does your
product/service solve?
relationships
How do you interact with your
segments
customers? Who are you helping?
What kind of relationships does the Which groups do you benefit from?
target group expect? Does the form Who is your most important target
of customer relationship fit the group?
business model? User = payer?

Key Resources Channels

How do you reach your target
What do you need? group?
What channels does the target
What resources do you need to group want to be reached through?
generate the formulated benefits? What does the target group's
Customer Journey look like?

Cost Structure Revenue Streams

What are the costs? How do you earn?
What are the biggest cost blocks? For what benefits is the target group willing to pay for something? What is the
Which of the necessary resources or activities are the most target group's willingness to pay for each benefit? Which payment method has
expensive? already been established for the relevant area? How much does each individual
Do your key activities, resources and partners allow a cost source of income contribute to the overall result?
advantage over other business models in the market?