We Help You Grow

Contents
Company Profile
Products and Offerings
Sales Promotions and Advertising
Research about Consumer Behavior
Company Profile
The Land Bank of the Philippines is a public financial organization that seeks a
balance between carrying out its social mission of fostering rural development and
maintaining its financial viability.

LandBank is the second largest bank in the Philippines in terms of assets and is
the largest government-owned bank. It is also one of the biggest government-
owned and controlled corporations and banking institutions in the Philippines
along with the Development Bank of the Philippines (DBP), Overseas Filipino
Bank (OFW Bank), and Al-Amanah Islamic Investment Bank of the Philippines.
Company Profile
Vision

By 2023, LANDBANK shall be the leading universal bank that promotes

inclusive growth, especially in the unbanked and underserved areas,
through the delivery of innovative financial products and services powered
by digital banking platforms.
 Company Profile
Mission
To our Clients and Publics: To our Employees:
We provide accessible and best technology solutions We are the employer of choice. We develop and
to deliver timely and responsive financial and support nurture talents who exemplify the highest standards
services to meet the needs of our clients, especially of ethics, social responsibility and service excellence.
Small Farmers and Fishers (SFFs), MicroSmall and We support diversity and cultivate a healthy work
Medium Enterprises (MSMEs), Countryside Financial environment with equal opportunity for professional
Institutions (CFIs), Local Government Units (LGUs) growth and advancement.
and government agencies, while promoting
sustainable development anchored on good
governance.
Products/Offerings
LOANS
*For farmers
-Sulong Saka
-Agricultural Credit Support
-Agricultural and Fishers Financing Program
-Agricultural Competitiveness Enhancement Fund
-ARISE-ARBs Program
-DA Sikat Saka Program
-Palay ng Lalawigan Enhance Partnership Againts Hunger and Poverty (EPAHP)
-Special Window and Interm support to Nurture hog Enterprises(SWINE) Lending Program
-Young Entrepreneura from Schools to Agriculture Program
-Rural Agro-enterprise Partnership for Growth Inclusive Development (RAPID) and Growth Credit Facility
 Products/Offerings
LOANS

*For Fishers *Housing and Mortgage Loan Program

-Agricultural Credit Support Project
-Agricultural and Fishers Financing Program
-Pagsasakang Pantubig
-Financing Program for Commercial Fishing -
Vessel
-Easy Home Loan
-Developer's End-Buyers Financing Tie-up
-Bahay para sa Bagong Bayani (3B)
 Products/Offerings
LOANS
*General/Small Merchandising Enterprises
-Term Loan Facility
-Working Capital and Liquidity Support Facilities
-Exporters Production Support Facilities
-Farm Tourism Finacing Program
-OFW Reintegration Program (OFW-RP)
-Innovation and Technology (I-TECH) Lending Program
-I-RESCUE Lending Program I-RESCUE BUS Lending Program
-Special Package for Environment-Friendly and Efficiently-Driven(SPEED) PUV Loan Program
-Partner Financial Institutions-Additional Credit for Countryside Outreach and Rural Development (PFI-ACCORD)
Lending Program
-Lending Program for Former Rebels
-Franchising Lending Program
-Emerging FILIPINA Lending Program
 Products/Offerings
LOANS

*Power/Water/Utilities
*For OFWs
-Go Green Inclusive Financing Program
-OFW Reintegration Program
-BRinging Inclusive Growth in every Household
Through National Electrification Support
Services(BRIGHTNESS) Program
 Products/Offerings
LOANS
*Construction/Housing/Health
-Safeguarda Framework Manual
Bringing Urbanization and Innovations Thru
Landbank's Diverse Engineering Resources
Support (BUILDERS)
-Health Progressive Lending for Upgraded
Services Program (HEALTH-PLUS)
-Lending Program for Economic Source
Development
*For LGUs
-Credit Facility for State Universities and
Colleges (SUCs)
-Help via Emergency Assistance Loan(Heal)
Lending Program
-Restoration and Invigoration Package for a
Self-sufficient Economy towards Upgrowth
for LGUs Lending Program(RISE UP LGUs)
Products/Offerings
LOANS
*ACcess to Academic Development to Empower the Masses towards Endless
Opportunities (ACADEME) Lending Program

*Interim Students’ Loan for Tuitions towards Upliftment of Education for the
Development of the Youth (I-STUDY)

*Sustainable Multi-dimensional Approach using Revolutionized Technologies

(SMART) Lending Program

*Emerging Female-Initiated Livelihood and Investment Projects via INclusive

Financing to Accelerate Entrepreneurial Growth (FILIPINA) Lending Program
Products/Offerings
CARDS
*ATM Savings Account *Landbank Visa Debit Card

*Landbank Credit Card

*Landbank Cash Card *Landbank Prepaid Card

Products/Offerings
TRUST BANKING
*UITF *Institutional Trust Services
-Money Market Fund -Escrow Agency
-Money Market Plus Fund -Employee Benefit Administration Services
-Bond Fund -Mortgage Trust Indenture
-Growth Fund -Facility and Loan/Paying Agency
-Equity Fund -Special Purpose Trust
-Global $ Fund -Bangko Sentral Registration Document (BSRD)
Products/Offerings
TRUST BANKING
*Investment Management Account

*Personal Fund Management *Personal Equity and Retirement Account-Unit

-Personal Management Trust Investment Trust Fund (PERA-UITF)
-Personal Retirement Trust -LANDBANK PERA Money Market
Account -LANDBANK PERA Bond Market
-LANDBANK PERA Global $ Fund
-Living Insurance Trust
Products/Offerings
E-BANKING
*iAccess *B2BPriceNow
*LANDBANK Phone Access *Cash Deposit Machine
*LANDBANK Mobile Banking App *Easy Check Plus (Corporate Check Printing
*Electronic Salary Loan (eSL) System)
*LANDBANKPay *Globe G-Cash
*eMDS *LANDBANK Express Access Machine
*i-Easy Padala *LGU-Online Collection
*eTPS *Muntinlupa Real-Property Payment System
*weAccess (MORPS)
*Link.BizPortal *LANDBANK Agent Banking Partners
*Online Account Opening and Updating
Products/Offerings

REMITTANCE
Sales Promotion and Advertising
TV-ADS
Sales Promotion and Advertising

RADIO ADS Billboards

Sales Promotion and Advertising
Gift Cards & Promos
 RENDERED SERVICES AND CLIENT’S
SATISFACTION IN LANDBANK OF THE
PHILIPPINES-ATIMONAN BRANCH: BASIS
FOR FEEDBACK MECHANISM
BY AIMEE M. ORCILLA (2022)
ABSTRACT
The research, which served as the basis for a feedback procedure, looked at the quality of the
services provided and customer satisfaction at the Atimonan Branch of the Landbank of the
Philippines. The study's objective was to develop localized feedback mechanism solutions that
would help boost customer response, increase customer pleasure, and preserve customer
confidence in the bank.

The findings showed that Landbank's level of quality in terms of deposit products, livelihood
loans, and E-banking was exceptionally high, and that Landbank's customers were utterly
satisfied with the provided services in terms of their Quality, Reliability, and Extent of fulfillment.
Additionally, there is a significant link between customer satisfaction and the standard of
services delivered.
ABSTRACT

As a result, methods for localized feedback mechanisms were developed; if

they were effective, they might be used across the board by the bank. These
methods include chat boxes, rapid response codes for electronic feedback,
star ratings for in-person transactions, and an annual client survey that will
be carried out by a third-party service provider.
METHOD

The descriptive correlational research design was employed in the study. It

concentrated on the important connection between the degree of service
quality provided and client satisfaction at the Landbank of the Philippines'
Atimonan Branch.
TARGET RESPONDENTS

LOCATION:
Alabat, Atimonan, Perez, and nearby areas.

PARTICIPANTS:
134 persons

CUSTOMER:
Client of LANDBANK Atimonan Branch
QUESTIONNAIRES
QUESTIONNAIRES
QUESTIONNAIRES
RESULTS & FINDINGS This table demonstrates that, with a
composite mean of 3.56, or orally
characterized as Very Good, the
clients were Fully Satisfied with the
level of quality of services offered by
Landbank of the Philippines, Atimonan
Branch in terms of Deposit Products.
Landbank -Atimonan Branch
“maintains the confidentiality of the
deposit accounts” has the highest
mean which is 3.69 and has the
lowest mean of 3.44 for the “bank’s
fees and other account-related charges
are minimal”.
RESULTS & DISCUSSION The table shows that the clients were
fully satisfied as to the level of
rendered services of Landbank of the
Philippines, Atimonan Branch in terms
of Livelihood Loans with a
composite mean of 3.51, verbally
interpreted as Very Good.

Landbank -Atimonan Branch “keeps

all the clients’ information confidential”
has the highest mean which is 3.66
and interpreted as Very Good.
However, “explains the features of
livelihood loans” has the lowest mean
which is 3.45 and interpreted as Very
Good.
RESULTS & DISCUSSION This table shows that the level of
rendered services of Landbank of the
Philippines, Atimonan Branch in terms
of E-Banking with a composite mean
of 3.51, verbally interpreted as Very
Good.
The Landbank-Atimonan Branch
maintains the “confidentiality of the
deposit accounts” has the highest
mean which is 3.66, “The bank
provides immediate resolution to the
problems encountered during an
online transaction” has the lowest
mean of 3.44 which both are Very
Good.
RESULTS & DISCUSSION
Table 2.1 shows that the clients were
Fully Satisfied as to the level of
rendered services of Landbank of the
Philippines Atimonan Branch in terms
of Quality with a composite mean of
3.56.
The Landbank - Atimonan Branch
“implements the policies, rules and
regulations, consistently and fairly”
has the highest mean which is 3.60
and “shows knowledge of the product
features and benefits” has the least
mean of 3.52, which both are Fully
Satisfied.
RESULTS & DISCUSSION Table 2.2 shows that the clients were
Fully Satisfied as to the level of
rendered services of Landbank of the
Philippines Atimonan Branch in terms
of Reliability with a composite mean
of 3.58.
The Landbank -Atimonan Branch
“keeps confidential records and
information” has the highest mean
which is 3.64 and the “exhibits sincere
interest to solve clients’ issues and
problems” has the least mean of 3.54
which both interpreted as Fully
Satisfied.
RESULTS & DISCUSSION
Table 2.3 shows that the clients were
Fully Satisfied as to the level of
rendered services of Landbank of the
Philippines Atimonan Branch in terms
of Extent of Fulfillment with a
composite mean of 3.59.
The Landbank -Atimonan “treats
clients with respect” had the highest
mean which was 3.66 and the
“performs clients’ transactions as
committed” had the least mean of
3.54 and both interpreted as Fully
Satisfied.
 Proposed Feedback Mechanism Techniques
Landbank of the Philippines-Atimonan Branch
 Proposed Feedback Mechanism Techniques
Landbank of the Philippines-Atimonan Branch
 CONCLUSION
According to the study's findings, Landbank of the Philippines' Atimonan Branch's services can
have a significant impact on customers' satisfaction. The deposit products, livelihood loans,
and E-banking services provided by the Landbank of the Philippines Atimonan Branch have a
very high quality. In order for the customers to have a wonderful experience, it should be
maintained.
The Landbank of the Philippines-Atimonan Branch has completely pleased its customers in
terms of the quality, reliability, and extent of the services provided. Gaining the clients' trust
and confidence on a continuing basis ought to be the Bank's top objective.
Clients' satisfaction and the quality of the services provided are significantly correlated. Long-
term stability and viability will be ensured, increasing the bank's deposits, loans, and revenue.
In the Landbank of the Philippines-Atimonan Branch, there is a substantial impact on the quality
of services provided by personnel to the clients' satisfaction. Therefore, it will be very
beneficial if bank staff are more knowledgeable and enthusiastic to service the clients properly.
 RECOMMENDATIONS

The Branch Head may ensure that the existing quality of rendered services on deposits, loans
and e-banking are maintained. Further, continuous training and workshop on customer service
may be conducted to have exceptional customer experience. This may focus on Knowledge,
Skills and Attitude (KSA) on customer service.

The personnel may make sure that the clients are satisfied with the quality of rendered services
and have given what is expected of the clients before they go out of the bank. Moreover, the
officers of the Bank may always be visible to immediately address the needs and queries of the
clients.

Landbank-Atimonan Branch may adopt the feedback mechanism techniques crafted by the
proponent in order to have exceptional customer satisfaction, thus ensuring the operation’s
sustainability and viability. If found effective, these may be recommended for bank wide
implementation.
Thank
you!!