You are on page 1of 4

Lean Canvas Guide Version

BUSINESS MODEL CANVAS Read the guide at www.garyfox.co

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS
Who are your key partners/suppliers? What key activities does your value proposition What core value do you deliver to your audience? What relationship does the target audience expect Which groups of customers are you creating value
Which key resources are we acquiring from require? What bundles of product/services are we offering you to establish and maintain with them? for?
partners? What activities are the most important for your to each customer segment? Which ones have we established? What are our most important customers? Why?
Which key activities do partners perform? distribution channels, customer relationships, What jobs are our customers trying to complete? How costly are they? What differentiates our customer segments?
revenue streams etc? What pains do they experience when trying to How are they integrated with the rest of our What opportunities are there to reach new
What key activities do you need to deliver your achieve their goals? business model? customers segments?
customer experience? How does our product/service help them achieve
their goals/relief pains?

KEY RESOURCES CHANNELS


What key resources does your value proposition Through which channel does your audience want
require? to be reached?
What key resources do you need for distribution? How are we reaching them now?
What key resources do you need for customer How are the channels integrated?
relationship management? Which ones work best?
Which ones are the most cost efficient?
How are we integrating them with customer
rtoutines?

COST STRUCTURE REVENUE STREAMS


What are the most important costs? For what value are customers really willing to pay?
Which Key Resources are the most expensive? For what do they currently pay?
What can be changed from a fixed cost to a variable cost? How are they currently paying?
How much does each revenue stream contribute to the overall revenues?

Designed by: Designed for: Version:


PROBLEM KEY PARTNERSHIPS VALUE PROPOSITION
Who are your key partners/suppliers? What key activities does your value proposition require? What core value do you deliver to your audience?
Which key resources are we acquiring from partners? What activities are the most important for your distribution channels, What bundles of product/services are we offering to each customer segment?
Which key activities do partners perform? customer relationships, revenue streams etc? What jobs are our customers trying to complete?
What key activities do you need to deliver your customer experience? What pains do they experience when trying to achieve their goals?
How does our product/service help them achieve their goals/relief pains?

KEY RESOURCES
What key resources does your value proposition require?
What key resources do you need for distribution?
What key resources do you need for customer relationship
management?

Designed by: Designed for: Version:


VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENT
What core value do you deliver to your audience? What relationship does the target audience expect you to establish and Which groups of customers are you creating value for?
What bundles of product/services are we offering to each customer segment? maintain with them? What are our most important customers? Why?
What jobs are our customers trying to complete? Which ones have we established? What differentiates our customer segments?
What pains do they experience when trying to achieve their goals? How costly are they? What opportunities are there to reach new customers segments?
How does our product/service help them achieve their goals/relief pains? How are they integrated with the rest of our business model?

CHANNELS
Through which channel does your audience want to be reached?
How are we reaching them now?
How are the channels integrated?
Which ones work best?
Which ones are the most cost efficient?
How are we integrating them with customer rtoutines?

Designed by: Designed for: Version:


FIXED COSTS UNIQUE VALUE PROPOSITION SALES BY SEGMENT

VARIABLE COSTS COST OF SALES BY CHANNEL

COST STRUCTURE REVENUE STREAMS

Designed by: Designed for: Version:

You might also like