Key Partners Key Activities Offer Customer Customer

relationships segments
Who are our key What key activities What do we deliver to What kind of Customer
Partners? do our value the customer? relationship does each For whom are we
propositions of our customer creating value?
Who are our key require? Which one of our segments expect us to
suppliers? customer problems establish and maintain? Who are our most
Our Distribution are we helping to important
Which ones have we
Which key resources channel? solve? established? customers?
are we acquiring from Customer What bundle of How are they
partners? relationships? integrated with the rest
products and
of our business model?
Which key activities do Revenue Streams? services are we
offering each How costly are they?
partners perform?
customer segment? Channels
Which customer Through which channels do
our customer segments
Key needs are we
want to be reached?
Resources satisfying?
How are we reaching them
What key Resources now?
do our value How are our channels
propositions require? integrated?
Our Distribution
Which ones work best?
channel?
Customer How are we integrating
them with customer
relationships? routines?
Revenue Streams?
Cost structure Revenue streams
What are the most important costs inherent in our What value are our customers really willing to pay for?
business model?
What do they currently pay for?
Which key resources are most expensive?
How much does each revenue stream contribute to
Which key activities are most expensive? overall revenue?

Source: Osterwalder, A. & Pigneur, Y. Business Model Generation 2009