Sample 3Cs & Business Situation Framework

Company Customer Competition Product

• What defines the • Who is the • Who are the • What is product and
company? customer? competitors in the how is it different
• What are the • What are the market and what is from what is in
company’s core customer their market share? market?
competencies? demographics? • How quickly is each • How innovative is
• How long has the • How are customers competitor growing? this product
company been segmented? What • Do our competitors compared to
around? kind of growth have offer products or others?
• What do the each of these services that our • Is the product
company’s financial segments seen over client does not? patented or have
performance look the past few years? • How is the similar rights?
like over the past How are they competition • Are there similar
few years? projected to grow? marketing their products in market
• What is the • How sensitive are products? that can act as
company’s customers to • How is the substitutes?
management team prices? competition pricing • Can the product be
like? • What are the their products? bundled with
• How strong is our distribution channels existing products?
company’s brand? through which the • Could product
• What are our client’s client reaches its cannibalize any of
competitive customers? our current
advantages? What products?
are our client’s • What were R&D
weaknesses? costs?
• How big is market
for product?

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