Ecommerce chapter 7

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1. According to a recent National redeem coupons. 17. How many retail-oriented apps are among 4
Federation of Retailers survey, the top 25 apps?
consumers are more likely to use
18. In 2016, mobile marketing will be about 65
tablets rather than smartphones for
________% of all online marketing.
all of the following except:
19. ________ is the leading mobile retailer in the Amazon
2. According to a recent National around 33%
United States
Federation of Retailers survey, what
percentage of tablet users plan to 20. Macy's deployed which of the following iBeacon
purchase anything with their tablets? technologies in many of its retail stores in
2014?
3. Ads that appear in a Facebook user's Page Post Ads.
News Feeds are called: 21. The number of people exposed to pins is a fan
measure of which of the following? acquisition
4. All of the following are examples of tweets
dark social except: 22. The ratio of impressions to fans is a measure fan
of: acquisition.
5. All of the following are Pinterest Promoted
marketing tools except Accounts. 23. The second most popular social network in Tumblr.
terms of average minutes per visitor is:
6. All of the following marketing tools Brand Pages.
on Facebook require payment except: 24. Which of the following accounts for the search
most mobile ad spending? engine
7. All of the following were popular mobile marketing
advertising
types of online marketing before
2007 except: 25. Which of the following accounts for the listening to
most time people spend using a mobile music
8. Apple's iBeacon uses which of the BLE
device?
following technologies?
26. Which of the following allows a user to buy C) Pinterest
9. Around how many apps do users 27
products directly on its site and pay with
regularly use a month?
Apple Pay?
10. By 2018, it is estimated that $70 billion
27. Which of the following allows Facebook to Like button
advertisers will be spending ________
track user behavior on other sites and then
on mobile marketing
sell the information to marketers?
11. Companies are not permitted to 13
28. Which of the following are features of both hashtags
collect personal information from
Pinterest and Twitter?
children under the age of ________
without parental consent. 29. Which of the following involves a coupon or Lead
other promotional offer that appears in Generation
12. Encouraging users to click a Like amplification
users' Twitter timeline? Card
button is an example of which step in
the social marketing process? 30. Which of the following involves using a engagement
variety of tools to encourage users to
13. Facebook News Feeds include all of tweets.
interact with content and brand?
the following except:
31. Which of the following involves using the amplification
14. Facebook's share price fell Facebook would be
inherent strength of social networks to
dramatically after its IPO because unable to increase
encourage visitors and fans to share their
investors feared that advertising
Likes and comments with friends?
revenues fast
enough to justify its 32. Which of the following is a Facebook feature Open Graph
price. that allows app developers to integrate
their apps into the Facebook pages of users
15. Google uses which of the following to Street View cars
who sign up for the app?
build a global database of wireless
access points and their geographic 33. Which of the following is a history of your Timeline
locations? actions on Facebook?

16. How many hours a month does the 18 34. Which of the following is a micro-blogging Twitter
average Facebook user spend on social network site that allows users to send
Facebook? and receive 140-character messages?
35. Which of the following is an online Curalate 51. Which of the following refers to the social density
service specifically aimed at measuring number of interactions among
the impact of Pinterest and other visual members of a group and reflects the
social media? "connectedness" of the group, even if
these connections are forced on
36. Which of the following is another term reach
users?
for amplification?
52. Which of the following refers to those dark social
37. Which of the following is a real-time FBX
forms of social sharing that occur off
bidding system that allows advertisers to
the major social networks, through
target their ads to specific users based
alternative communication tools?
on personal information provided by
Facebook? 53. Which of the following statements Only Apple
about BLE is not true? iPhones can use
38. Which of the following is currently a location-based
BLE.
small part of the online marketing mobile
universe, but is expected to triple over marketing 54. Which of the following statements It is a social
the next five years? about Facebook Exchange is not true? search engine.
39. Which of the following is most similar to Instagram 55. Which of the following statements Pinterest is the
Pinterest about Pinterest is not true? only one of the
major social
40. Which of the following is not a major Webtrends
networks that
provider of mobile display advertising?
does not accept
41. Which of the following is not true about They cannot paid advertising.
Facebook News Feed Page Post Ads? contain links
56. Which of the following statements is Google is the
42. Which of the following is not true about People use not true? leading display
mobile marketing? most of their ad site on mobile
mobile minutes devices.
while they are
57. Which of the following statements is The only way to
on the go.
not true? access Facebook
43. Which of the following is not true about More than 50% from a mobile
social marketing? of Twitter's ad device is to use a
revenues are mobile app.
generated by
58. Which of the following technologies NFC
desktop users
has Apple adopted in its hardware for
44. Which of the following is primarily known Tumblr Apple Pay?
for blogs?
59. Which of the following was the object W3 Innovation
45. Which of the following is the first step in fan acquisition of the FTC's highest penalty for a
the social marketing process? COPPA violation to date?
46. Which of the following is the leading Google 60. Which social marketing proved the Facebook
location-based marketer? most effective for
47. Which of the following is the leading search ads ExchangeHunterJumper.com?
location-based mobile ad format?
48. Which of the following is the most entertainment
popular use for mobile devices?
49. Which of the following is the top app in Facebook
terms of both audience size and share of
time spent?
50. Which of the following provides Amplify
marketers with a real-time digital
dashboard so they can see tweet activity
about a TV show, commercial, or brand?