1. List below are the types of 8. It is a social media app services for this marketing Ads?
marketing Ads? Daily Budget and
Google Adsense Ads,
except Sound ads
2. What is the percentage of
text in all images in order
to be optimal for use as
advertising material on
Facebook Ad 20%
3. You have heard that
Google operates the _____
to allow advertisers
publish rich media ads on
a variety of news
sites, blogs and other
relevant sites across the
Internet. Display network
4. Deciding how much to
pay within an ad campaign
is part of the ____
strategy. Bidding
5. What is Double Opt-in?
Adds an additional step
to the email subscription
opt-in process, requiring
a user to verify their
email address and
confirm interest
6. What is the term used to
describe a concise and
direct instruction to the
end user about what to do
next contained within an
ad called? Call to Action
7. List below are the benefits
and advantages of Digital
Marketing, except Can be
copied
that allows users to share strategy? Chatbot Lifetime Budget
photos and videos from 14. Who has all access in 20. To grow engagement of
their lives, add Facebook Ad Account each brand, it is required
captions, edit Role? Admin to do gamification such as
filters, tweak 15. "We can do A/B testing to digital activities. Below
settings,engage with test performance of our are some of the examples
others, explore and content and landing page", of digital activity, except
creep, and so, so much in this action what does Blog writing contest/
more Instagram A/B testing mean? Test Bonus voucher at the
9. Which is not included in an entire landing stand
the Page Post feature in experience against at 21. The Insta story can do
Facebook Business least one other "swipe up" directly to the
Manager? Backdate post 16. In addition to classify and website / blog / channel
10. Which one is NOT a facilitate searches in social youtube when it has more
benefit of UX media, hashtag can also be than 10.000 followers
optimization Increase optimized for Branding 22. one of the following is
Bounce Rate and cross- platform NOT metrics for YouTube
11. Google Ads is organized campaigns fans
into these three layers. 17. What is the practice of 23. In creating Subject Lines
account, Campaign, Ad setting your ad copy to & Pre-Header in email
Group change based on the marketing characters of
12. Tools that creating a search phrase used known words keep maximum in
custom link or URL based as? Dynamic Keyword how many characters? 45
campaign and medium Insertion 24. Structure of a Facebook
that can be done an 18. You have heard about the advertising campaign
effective monitoring is concept of a media plan consists of three level
UTM Builder for a display advertising Campaign - Adset - Ad
13. Consumers in this digital campaign. Choose 25. Google has a formal
age wants a fast element from the measure to indicate the
service, either when they following that would form relevance and correlation
want to find out part of such a plan! of your ad with the
information about a Customer Definition landing page used. What
product more in-depth and 19. What are the two types of is this called? Quality
when filing a complaint. budget in setting up Score
What is the appropriate budget for Facebook 26. You wish to see how your
current ads and organic
 search listings are
performing and correlating
by importing your organic
search results into
AdWords. Which Google
service will you link with
in order to achieve this?
Google analytics
27. What does term CPA refer
to? cost per acquisition
28. It is an objective
campaigns on Facebook
Ads that direct users to
add traffic to a website or
blog. CTW
29. Main factor that affect
Website SEO can be
classified into Technical,
On Page, Off Page
30. It is usually called one of
the basis in determining
the target marketing in a
form of classification
according to the age
group. gender. education.
level of welfare and other.
SES
31. In social media marketing.
which includes social
media management tools
from a third party?
Hootsuit
32. Which one is NOT a
benefit in using CPC
Bidding in Google Ads
Chance to exceed the
budget
33. What is the content writing of a related level of welfare and other
marketing that is changing products that being sold + SES (Social Economy
the data into visual format and tweet all Status)
image that is appealing 39. What does the formula 45. Which series below
and easy to read? shown below calculate? reflects the Google
infographics Click Through Rate AdWords account
34. What is the Aim of a hierarchy? Account -
Search Engine Algorithm? Campaign - Ad Group –
To present a relevant set Ad
of high quality search 40. In what tab in Google 46. Which one is NOT a
results that will fulfil the Analytic we can find the component of Google
user's query/question as "Information about Most Analytics platform?
quickly as possible. Viewed Pages, Top Entry Feeding
35. Which one of the Pages, and Top Exit 47. What is not the function of
following is not Pages"? behavior Google Analytics? Create
considered as a goal 41. When doing email adset
within Google Analytics marketing open rate 48. What is buyer persona?
file download metrics become very Research-based profile
36. You wish to check how important. Because that depicts a target
effective an individual ad Known the percentage of customer.
has been. Which report emails opened 49. In a tab Demographic we
will give you this 42. A _____ can store can find information about
information ad information about which Age & Gender from
performance report web pages a user visited in audience
37. What activity is illustrated the past. and is maintained 50. Method that allows
in the Google screen in the user's browser. advertisers and publishers
shown below trends Cookie to display relevant ads and
analysis 43. What is Programmatic marketing messages to
Advertising? Automatic users based on their web-
process of planning, browsing behavior is
buying and selling ad Behavioral Targeting
inventory 51. The percentage of visitors
44. It is usually called one of to a particular website
the basis in determining who navigate away from
38. A feature of Twitter that the target marketing in a the site after viewing only
most digital marketer use form of classification one page bounce rate
to make a thread of according to the age
group. gender. education.