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Material Distribution Channels
Material Distribution Channels
Tabla de contenido
Introducción......................................................................................................................1
Mapa conceptual..............................................................................................................1
1. Distribution channels..................................................................................................2
Definition........................................................................................................................2
Selection criteria for distribution channel.......................................................................3
Convenient.....................................................................................................................3
Costs: to pay the lower cost of distribution and lower price for the product..................3
Three types of flows.......................................................................................................4
Product consideration....................................................................................................4
Perishableble products...................................................................................................5
2. Market consideration...................................................................................................5
3. Prepositions..................................................................................................................5
Referencias.......................................................................................................................7
Introducción
Mapa conceptual
1
1. Distribution channels
Definition
It is a distribution network through which the producer puts his products in the market
and passes them to the actual users. Therefore, the channel serves to bridge the gap
between the point of production and the point of consumption thereby creating time,
place and possession utilities.
: the channel selections is important to consider the size and potential market value must be supplied.
iaries: they reduce the number of transactions that need to come into contact with a certain size market.
because it happens to be owned by the purchaser, he can do whatever he wants with the product. This means that you can lea
Costs: to pay the lower cost of distribution and lower price for the product.
Intermediaries: distribution costs are generally lower when using intermediaries in the
distribution channel.
Fuente: Pixabay (2012)
3. Information on new products, new uses of existing products, etc. from producers to
consumers.
Product consideration
The type and the nature of manufactured products are important elements in choosing a
distribution channel. The major product factors are:
2. Market consideration
target market: the market for the product for industrial users.Short one and may as they buy in a large quantity.
rge quantities: the number of prospective customers is small or the market for he product is geographically located in a limited
Direct selling is more suitable: the customers place order for the product in big lots.
Direct selling is preferred: the product is sold in small quantities. Middlemen are used to distribute such products.
3. Prepositions