Professional Documents
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THE GAP
2020 Outlook for Employee Experience
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Table of
contents 04 Foreword
10 Talent Acquisition
23 Performance Management
28 HR Operations
55 Conclusion
57 Demographics
58 Expert Views
Foreword
Today’s workforce is experiencing turbulent and uncertain So what’s new for 2020? Key trends include:
times. A global health crisis has exacerbated an already
dynamic and volatile environment for both workers and 90% organizations prioritize employee experience as an
companies. Unforeseen changes to the workplace, remote important criteria while deciding to invest in an HR
work, and heightened pressure to deliver under challenging technology
conditions are just some of the obstacles that enterprises
and their employees face. 66% organizations said that the top action step they will take
to enhance employee experience is by aligning HR strategy
Business operations today are all about continuity during a to business
crisis or potential crisis. But are organizations ready? Are
corporate clients fully prepared to leverage flexible work as a 53% organizations shared that their HR team does not have
strategic approach to mitigating risk? the requisite skills & capabilities to achieve employee
experience priorities
Albert Einstein once observed that our most significant
problems cannot be solved at the same level of thinking at Employee feedback is the most prevalent method among
which they were created. The global outbreak of COVID-19 employers to measure the employee experience in the areas
presents a significant problem. of Talent Acquisition, Learning & Development, and
Performance Management
However, amid the volatility, uncertainty, complexity, and
ambiguity lie hidden opportunities for us: Technology. Technology is a determining force in enhancing the
Technology is playing an integral role in determining the employee experience across employee lifecycle
success of the new ways of working and is revolutionizing the
employee experience. The study surveyed 509 unique Indian organizations to
understand how companies are creating employee
In this new reality, where predicting the future is beyond our experience throughout the employee lifecycle and what it
reach, leaders need to think differently about their role in takes to bridge the existing gap in employee experience.
creating and maintaining employee experiences. In an
attempt to help businesses design employee experience as We trust that this report will help you to create an impressive
thoughtfully in the times of turbulence, People Matters in experience journey for your talent.
partnership with SAP SuccessFactors brings to you the
research, “Mind the gap: 2020 Outlook for Employee Happy reading!
Experience”.
4
Introduction
In early 2014[1], when Mark Levy brought together all the groups at Airbnb touching Culture (Recruiting, Events, Facilities, Real Estate, Design,
etc.) to create an end-to-end journey for employees, he coined the term “Employee Experience”, adapting the term from Customer
Experience.
In the years since then, EX has grown along with CX to become a way of doing business for many organizations.
Mind the gap: 2020 Outlook for Employee Experience, a research by People Matters and SAP SuccessFactors measures the current state of
the employee experience in Indian organizations. The survey was conducted across India which captured the responses from 509 unique
companies from different industries and employee size.
What are the opportunity areas in different aspects of life cycle to enhance the experience
To further understand the and measure what makes an optimal working experience for employees, we developed a 3-dimension rating
scale, based on design thinking principle, to capture the readiness of organizations with employee experience:
01 02 03
Empathize stage: Create stage: Materialize stage:
Acknowledging the business Ideating, prototyping and testing Implementing your plan wit
case for employee experience your employee experience great returns
and empathizing and defining plan/strategy
the challenge
[1] https://www.exleadersnetwork.com/wp-content/uploads/2019/12/EX-2020-Report-by-EX-Leaders-Network.pdf
5
The 2020
outlook for
6
Key Trends
2020
Priorities 1 2 3 4 5
66% 62% 58% I have the leadership
buy-in to take these 45%
Aligning HR Building an org. Improving
priorities to business 21% 23%
strategy to culture where employee
outcomes
5% 7%
business employees feel productivity &
valued performance
My organization culture
Improving Leveraging is tuned to implement
32% 38%
leadership focus technology across actions required to 16% 10%
on employee
experience
HR value chain achieve these priorities 5%
7
03 Organizational culture and
employee experience:
While 62% organizations said that their priority in 2020 to enhance employee experience would be to build an
organization culture where employees feel valued, however, only 10% organizations have a culture which is completely
tuned to implement actions required to achieve employee experience priorities in 2020.
10
9
8
70% 0 to 4
7
61% 67% (Does nothave much impact)
6 57%
5
4
5 to 8
(Impacts EX)
3 26% 22% 20%
2 17% 16% 16% 14% 13%
1 9 to 10
0 (Impacts EX considerably)
8
Employee experience throughout
the employee lifecycle
If you are an organizational leader or if you work in HR, you may have
noticed something recently: Your organization can't fake its
employment brand anymore. Workplace experiences quickly get
shared online, as well as throughout your company. So, your brand
gets created based on what your company culture actually is.
This makes the stakes (good and bad) for companies higher than
ever when it comes to reputation, hiring talented people, customer Talent Learning &
engagement and the bottom line. That's why the employee
experience trend emerged and has become a strategic priority for
Acquisition Development
leaders today.
9
Talent
Acquisition
We are living in a competitive market where
talent is fluid and has a lot of options. If we
are not creating a meaningful employee
experience right from attracting the talent,
then the possibility is your search for right
talent can prove to be unnerving!
The research reveals that Feedback Forms (62 percent) constitute the popular
means of measuring the experience provided to candidates in the Talent
Acquisition process. Employee Engagement Scores (40 percent) and Ratings or
Feedback on Professional and Social Media Platforms (29 percent) are the most
accepted methods by India Inc. to measure employee experience.
We also asked how these organizations measure their current talent acquisition
process based on the feedback they have received. We found that only 10
percent organizations feel they have a great experience strategy in place for
their talent acquisition process. Mostly, organizations (75 percent) are adopting
and escalating their efforts towards offering a great experience to candidates
throughout the talent acquisition process.
Another starking insight that the report captured is that technology plays a
critical role in improving employee experience in talent acquisition.
10
Most preferred way to measure employee experience
in the talent acquisition process
80
60
62%
40 40% Key areas in improving employee experience in
25% 23% 29% talent acquisition (Rate importance and readiness
20
on a scale of 1-5, 5 being the highest)
Feedback Ratings Employee Employee Ratings or
forms engagement review sites feedback on Imp Readiness
scores professional and
social media
platforms
0 1 2 3 4 5
4.17
16% 75% 9% Selection
Process
3.44
Empathize Create Materialize
Assessments/ 4.10
Candidate job
Role of technology in improving employee experience in fit 3.41
talent acquisition (1 being lowest & 10 being highest)
0 1 2 3 4 5 6 7 8 9 10 4.22
Interview
process
3.44
6% 56% 37%
Empathize Create Materialize
11
Employee experience in Talent Acquisition
Industries at a glance
Here is a comparative analysis of Employee experience in Talent Acquisition in five industries,
namely Professional Services, Consumer Products, Life Sciences, Banking, and Automotive.
Most preferred way to measure employee experience in the talent acquisition process
100
90
80
70 67%
60
54% 57%
53%
50 46% 43% 43%
40 37% 37% 38% 36% 37% 37%
30 30% 31% 31% 29% 31% 31%
26% 22%
20
15%
10
0% 0% 0%
Feedback forms Ratings Employee Employee Rating or
engagement review sites feedback
scores professional
and social
media
platforms
12
Employee experience index in the talent acquisition process
(1 being lowest & 10 being highest)
9
Materialize Stage 5% 4% 0% 8% 21%
10
Professional Services lags behind other industries and stand at Empathy stage
when it comes to offering employee experience in talent Acquisition process.
13
Key areas in improving employee experience in talent acquisition Imp Readiness
(Rate importance and readiness on a scale of 1-5, 5 being the highest)
Application Process
3.85 3.38 3.46 3.66 4.16
3.35 3.46 3.68 3.18 3.5
Assessments/
4.21 4.07 3 4.18 4.33
Candidate job fit 3.28 3 3.86 3.44 3.72
The top area that emerged out in talent acquisition process to improve employee
experience is Hiring Drives and Outreach. The finding suggest, organizations should take a
more focused approach in creating brand that attract candidates.
14
Role of technology in improving employee experience in talent acquisition
(1 being lowest & 10 being highest)
2 Not important 0% 4% 8% 0% 0%
9
Very Important 53% 44% 30% 54% 50%
10
It is very evident that technology plays a key role in creating a great employee experience in talent acquisition
process. Over 88% companies across industries acknowledges the importance of technology in creating a EX.
15
Learning &
Development
For a long time now in HR, we have
been over-indexed on talent
acquisition, finding the right people and
building talent pipelines, and not
investing enough on what happens to
that talent once they're hired.
[2] https://www2.deloitte.com/content/dam/Deloitte/global/Documents/HumanCapital/gx-cons-reimagine-and-craft-the-employee-experience.pdf
16
66 percent of organizations said that they are still moving towards offering a great experience to candidates throughout the talent acquisition
process. Only 17 percent organizations feel they have a great experience strategy in place for their L&D process.
Diving deep, it is revealed that Appeal to a Multi-generational Audience, Learner Engagement, and Learner Needs Identification are the top
opportunity areas for designing a world-class learner experience.
Just like TA, the research saw an overwhelming response towards technology being a key player in easing employee experience in L&D.
60
52% 58%
40
41%
21% 27%
20 16%
17
The key opportunity areas for designing a world-class learner experience?
(Rate importance and readiness)
5
4.10 4.17 4.22
4 3.81
3.25 3.22 3.39
3.11 Imp
3
Readiness
1
7% 51% 42%
Empathy Create Materialize
Stage Stage Stage
18
Employee experience in Learning & Development:
Industry-wise analysis
Most preferred way to measure employee experience in the L&D process
100
90
85%
80 78% 80% 79%
74%
70 67%
63% 64% 63% 62% 60% 64% 63%
60 57%
50 46% 43%
40 37% 38% 40% 37% 36%
30
32% 29% 26% 23%
20 16% 16% 14% 16% 15% 12%
10 7% 8% 12%
5%
19
Employee experience index in the L&D process
(1 being lowest & 10 being highest)
9
Materialize Stage 5% 0% 38% 16% 0%
10
20
Most preferred way to measure employee experience in the talent acquisition process Imp Readiness
Learner
4.57 3.81 3.42 3.78 3.23
engagement 3.00 3.02 4.25 3.15 4.47
Easy to use
4.29 3.67 3.31 4.11 3.19
learning tools 2.93 3.02 4.23 3.33 4.46
21
Role of technology in improving employee experience in L&D
(1 being lowest & 10 being highest)
2 Not important 0% 0% 0% 0% 0%
9
Very Important 37% 52% 38% 43% 50%
10
Technology is a key enabler in offering a great learning experience, which is also a key area of concern among organization s across
industries.100% of the participating companies across industries acknowledges the importance of technology in creating a EX in learning.
22
Performance
Management
When it comes to evaluating employee
performance, outdated processes are
being replaced by new norms. Companies
are ditching the annual performance
review (traditionally accompanied by
forced ranking systems) and revamping
their employee feedback processes
entirely.
23
Most preferred way to measure employee experience Employee experience index in the performance management
in the performance management process process (1 being lowest & 10 being highest)
0 1 2 3 4 5 6 7 8 9 10
80
60
62%
40 40%
25%
20
21% 63% 16%
Feedback Timely Audit by Empathy Create Materialize
from completion of external
Stage Stage Stage
employees performance professional
forms
Key areas in improving employee experience in the Role of technology in improving employee experience
performance management process (Rate importance and in the performance management process (1 being lowest &
readiness on a scale of 1-5, 5 being the highest 10 being highest)
0 1 2 3 4 5 6 7 8 9 10
Imp Readiness
5
4.25 4.05 4.09 4.16
4
3.32 3.25 3.39 9% 48% 43%
3
24
Employee experience in Performance Management:
Industry-wise analysis
Most preferred way to measure employee experience in the performance management process
Timely completion of
performance forms 7% 78% 77% 80% 86%
Employee experience index in the performance management process (1 being lowest & 10 being highest)
Scale Stage Professional Consumer Life Banking Automotive
Services Products Sciences
0
2
Empathy Stage 21% 22% 23% 16% 29%
3
6
Create Stage 68% 63% 39% 72% 57%
7
Performance check-ins
4.43 4.38 4 3.92 4.33
3.00 3.46 3.08 3.22 3.5
Rewards Process
4.64 4.23 4.12 3.96 4.59
2.64 3.31 3.72 3.33 3.67
A starking finding made out of this study is that the importance and
readiness gap compared to other functions of HR, is wider in
Performance Management across industries.
26
Role of technology in improving employee experience in the performance management process
(1 being lowest & 10 being highest)
9
Very Important 32% 7% 54% 54% 44%
10
27
HR
Operations
Just like other functions of HR, measuring employee
experience in the HR Operations process too was largely
driven by the feedback received from the employees.
28
Most preferred way to measure employee experience Employee experience index in HR Operations
in the performance management process (1 being lowest & 10 being highest)
100
0 1 2 3 4 5 6 7 8 9 10
80
81%
60 57%
40
28%
20 19% 64% 17%
Feedback Timely Audit by Empathy Create Materialize
from completion of external
Stage Stage Stage
employees performance professional
forms
Key areas in improving employee experience Role of technology in improving employee experience
in HR Operations (Rate importance and readiness on in HR Operations (1 being lowest & 10 being highest)
a scale of 1-5, 5 being the highest)
0 1 2 3 4 5 6 7 8 9 10
Imp Readiness
5
4.22 4.22 4.35
3.92 3.94
4
3.20 3.16 3.18
3.56 3.46 8% 47% 45%
3
29
Employee experience in HR Operations:
Industry-wise analysis
Satisfaction with the HR Operations process
100
90 88%
80 79%
74% 74% 77%
70
63% 63% 64%
60
54% 52%
50
40
32% 36%
30 26% 29%
20
23%
15% 16%
10 11% 8% 7%
30
Key areas in improving employee experience in HR Operations
(Rate importance and readiness on a scale of 1-5, 5 being the highest)
9
Materialize Stage 42% 38% 54% 20% 22%
10
s it is clear from the data, Life Sciences and Professional Services are
leading the employee experience index as compared to other industries.
31
Key areas in improving employee experience in HR Operations
Imp Readiness
(Rate importance and readiness on a scale of 1-5, 5 being the highest)
Process Optimization
4.43 4.23 4.52 3.89 4.44
2.93 2.85 3.66 2.93 3.28
Compliance
4.36 3.85 4.56 3.89 4.17
assessments 3.29 3.15 3.63 3.33 3.50
Communication
4.64 4.38 4.54 4.04 4.50
3.21 2.92 3.61 3.07 3.72
Measuring and tracking goal progress and rewards turn out to be the two most important
areas in performance management where delivering exceptional experience is critical.
32
Role of technology in improving employee experience in HR Operations
(1 being lowest & 10 being highest)
9
Very important 42% 30% 46% 52% 57%
10
33
Employee
Experience:
34
Putting people first
in the Automotive Industry
The battle for automotive talent is at an all-time high.
35
Talent Acquisition Learning
Talent&Acquisition
Development
TA readiness index on satisfaction with experience strategy for L&D readiness index on satisfaction with experience strategy for
different aspects of talent acquisition: 2.68/5 different aspects of L&D: 3.05/5
Role of technology in elevating employee experience in TA function: Role of technology in elevating employee experience in L&D function:
0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10
36
Performance Management HR Operations
Function HR Operations readiness index on satisfaction with experience
strategy for different aspects of tHR operations: 2.94/5
PM readiness index on satisfaction with experience strategy
for different aspects of talent acquisition: 2.82/5 Role of technology in elevating employee experience in HR Opperations:
0% 43% 57%
0% 48% 47% Not Imortant Very
Important Important
38
Talent Acquisition Learning
Talent&Acquisition
Development
TA readiness index on satisfaction with experience strategy L&D readiness index on satisfaction with experience strategy
for different aspects of talent acquisition: 3.96/5 for different aspects of talent acquisition: 4.01/5
Role of technology in elevating employee experience in TA function: Role of technology in elevating employee experience in L&D function:
0 1 2 3 4 5 6 7 8 9 10
0 1 2 3 4 5 6 7 8 9 10
39
Performance Management HR Operations
Function HR Operations readiness index on satisfaction with experience
strategy for different aspects of HR operations: 3.62/5
PM readiness index on satisfaction with experience strategy
for different aspects of performance management: 3.32/5 Role of technology in elevating employee experience in PM function:
41
Talent Acquisition Learning
Talent&Acquisition
Development
TA readiness index on satisfaction with experience strategy L&D readiness index on satisfaction with experience strategy
for different aspects of talent acquisition: 3.10/5 for different aspects of talent acquisition: 3.09/5
Role of technology in elevating employee experience in TA function: Role of technology in elevating employee experience in L&D function:
0 1 2 3 4 5 6 7 8 9 10
0 1 2 3 4 5 6 7 8 9 10
42
Performance Management HR Operations
Function
PM readiness index on satisfaction with experience strategy HR Operations readiness index on satisfaction with experience
for different aspects of Performance Management: 3.11/5 strategy for different aspects of HR Operations: 3.06/5
Role of technology in elevating employee experience in PM function: Role of technology in elevating employee experience in HR Operations:
0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10
43
How Life Sciences sector
can get their workforce
support and trust during
the uncertain times like
COVID-19
The life sciences industry is at
the epicenter of developing
the tests and treatments for
COVID-19 and getting them to
the people around the world
that need them.
44
Talent Acquisition Learning
Talent&Acquisition
Development
TA readiness index on satisfaction with experience strategy L&D readiness index on satisfaction with experience strategy for
for different aspects of talent acquisition: 3.24/5 different aspects of L&D 3.19/5
Role of technology in elevating employee experience in TA function: Role of technology in elevating employee experience in L&D function:
0 1 2 3 4 5 6 7 8 9 10
0 1 2 3 4 5 6 7 8 9 10
45
Performance Management HR Operations
Function HR Operations readiness index on satisfaction with experience
strategy for different aspects of HR Operations: 3.06/5
PM readiness index on satisfaction with experience strategy
for different aspects of Performance Management: 3.2/5 Role of technology in elevating employee experience in HR
Operations function:
Role of technology in elevating employee experience in PM function:
0% 54% 46%
0% 38% 54% Not
Imortant
Very
Important Important
0 1 2 3 4 5 6 7 8 9 10 0% 46% 54%
Empathize Create Materialize
Stage Stage Stage
23% 39% 38% The life science industry is dynamic and fast-paced. The pressure to stay in
compliance, maintaining competitiveness and taking advantage of
Empathize Create Materialize opportunities for innovation starts by doing a checkup on three key areas in
Stage Stage Stage your organization:
Measuring your employee experience outcomes
Is your technology investment based on employee experience as a metrics
Is your experience consistent throughout the employee life cycle
46
Professional
Services
At this moment we see groundbreaking disruption taking
place across most industries. When you take a look at the
Fortune 1000 over the last 40 years, starting from 1973 you
see that major changes have taken place. By 1983,
one-third of these companies had fallen off the list. By 2013,
only 30 percent of the original companies are still on the list
47
Talent Acquisition Learning
Talent&Acquisition
Development
TA readiness index on satisfaction with experience strategy L&D readiness index on satisfaction with experience strategy for
for different aspects of talent acquisition: 2.78/5 different aspects of L&D: 4.46/5
Role of technology in elevating employee experience in TA function: Role of technology in elevating employee experience in L&D function:
0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10
48
Performance Management HR Operations
Function HR Operations readiness index on satisfaction with experience
strategy for different aspects of HR Operations: 3.38/5
PM readiness index on satisfaction with experience strategy
for different aspects of performance management: 3.45/5 Role of technology in elevating employee experience in HR Operations:
0 1 2 3 4 5 6 7 8 9 10 0% 58% 42%
Empathize Create Materialize
Stage Stage Stage
50
Priorities for
small businesses
Right now, candidates have more options for employment than at
any point in recent history. In other words, it’s a candidate’s world
and we’re just living in it. And for small businesses, that means that
if you want to fill your open roles, you need to set yourself apart –
and you need to have a great company culture to do that.
Now, we’ve heard a lot of praise for the company cultures of tech
giants like Google and Netflix or retail monoliths like Zappos (just to
name a few). But, let’s get real: small businesses can’t do anything
with these examples. You don’t have huge HR teams with expansive
budgets, built-in (and beloved) brand recognition, or all the perks
like doggy day care centers, onsite barber shops or any other over
the top benefits those companies are offering lately.
51
Top five action steps to enhance
employee experience in 2020
80
72%
60
60% 59% 59% 55%
40
20
As it can be seen from the findings that the focus of smaller businesses is to build an employee-centric culture and getting a leadership focus on
employee experience contrary to larger organizations whose ultimate focus is on Aligning HR strategy to business.
The late former CEO of GE once said, “No company, small or large, can win over the long run without energized employees who believe in the mission
and understand how to achieve it.” Welch stressed on that the leadership focus on employee experience is a driver of a business success. And it is
being very well being acknowledged by smaller businesses. 60 percent of small businesses plan to get their leadership focus on EX in 2020. In fact,
delving deeper into the survey results, 64 percent revealed that they have a leadership buy-in for the 2020 EX priorities.
Method 1 2 3 4 5
52
Employee experience outlook
for small businesses- 2020
Who should own the employee experience strategy? 2. Does your workplace design impact your employee experience?
Managing employee experience in small businesses
We observed that parameters of workplace design, namely,
has been a shared responsibility of Functional Heads,
Visual/Acoustic privacy, Space, andTechnology did impact employee
CHROs, and CEOs.
experience. However, Exposure and Size are the top parameters in small
businesses that really impact their employee experience.
1. Who is responsible to design and deliver on 3. Impact of workplace design in improving employee experience
the mandate of employee experience? (On a scale of 1-10)
10% Parameters 0 to 4 5 to 8 9 to 10
Does not have Impacts EX Impacts EX
Line Managers much impact considerably
20%
CEO
Location (accessibility) 17% 57% 26%
25% Owner
Technology (right tools) 16% 61% 22%
Functional 21%
Head
CHRO
Size (space)
13% 67% 20%
53
Role of Technology How important would you say is the employee experience
while deciding on the budgets for HR technology?
Having access to right tools and technology (83%) is
one of the driving factors of improving employee
experience.
However, one of the practices that might be a
roadblock towards leveraging technology to achieve
greater employee experience 3% 9% 34% 54%
is the metrics decided on selecting or investing in
technology.
Not Neutral Imortant Very
Only half of the participating organizations said that EX Important Important
is very important while deciding on the investment in a
technology.
Smaller businesses are increasingly moving from empathy to delivering EX throughout employee life cycle:
Employee Experience throughout employee lifecycle (1 being lowest & 10 being highest)
2
Empathy Stage
13% 21% 15% 17%
3
6
Create Stage 65% 62% 68% 65%
7
Materialize Stage
10 14% 17% 17% 18%
54
Conclusion
According to a research[3], companies with
great EX outperform the Standard & Poor’s
(S&P) 500 by 122 percent. Exceptional EX,
however, is not about giving employees
unlimited choices. Nor is it characterized by
onsite foosball tables, climbing walls or
artisanal coffee. It is about giving employees a
set of options that will help them achieve their
full potential and drive business value.
55
Several recommendations emerge for cultivating more
positive employee experiences and achieving better outcomes:
01 Technology
Technology emerged as a critical means to
02 Moments that Matter
Most companies address ‘Moments that Matter’ with a
enhance employee experience. New decades-old, top-down approach. This paradigm is
communication, data collection, and based on treating workers alike and having HR serve as
feedback capabilities are harnessing the the primary conduit to a standard set of work related
power of technology and culture initiatives to experiences including recruiting, onboarding, training,
position employees as culture builders. promotion and retirement. As work and workforces have
Through technology, HR becomes less grown more complex, it is clear that ‘Moments that
prescriptive and more consultative. Thus, Matter’ do not occur solely at specified career milestones.
escalating experience plans! Employees experience critical moments on a continual
basis like workplace design, sharing feedback, growth
opportunities, measuring the experience outcome, etc.
03 Upskilling HR
Remaining competitive with a highly productive workforce now means creating an EX that excites and engages. To operationalize
the design of those experiences, HR needs to reinvent their ways of thinking and working. 53 percent organizations shared that
their HR team does not have the requisite skills & capabilities to achieve employee experience priorities.
Leading companies are already recognizing that employee experience is the new battleground for competitive advantage.
Companies looking to create a competitive edge have a valuable tool at their disposal. It is the playbook they have used to
improve CX. By applying principles of customer-centricity to their talent management practices, they can create more relevant,
personalized EX that drives business outcomes. The rule is simple: Better employee experience; better customer experience!
56
Demographics
A. Industry
25
20
21% 19%
15
57
EXPERT
VIEWS
Technology to drive Organizations need
employee experience to ‘think’ like their
& productivity employees’
Krishna Raghavan
Chief People Officer,
Flipkart
58
Technology to drive As we progress towards the “new world of
work”, there is a compelling need to
create a landscape, where employees
Keeping this in mind, some of the critical
steps taken by us as a part of our focus
areas are:
Employee experience has Changing business, blended with an agile mindset will
become the “only choice”.
changing approaches
become a strategic priority Even as a business group, we are at an
Even in the current scenario with the
outbreak of Covid-19, being an essential
inflexion point: 1) Never has the market
today. It has also become a landscape seen as dramatic a change,
service we have to ensure business
continuity, while some of our employees
as we are seeing today.2) The
“Brand Currency” that assists competitive landscape is changing, as
from editorial, production and
distribution still have to come to work
global giants are competing in all media almost 90% of our workforce is seamlessly
in attracting the right talent, businesses (advertising, music, video, working from home by using technology
etc.). 3) Fundamental consumer tools.
deeper customer behaviors are changing, as consumers
spend more and more time in the digital
engagement and thus, world.
59
The role of technology Well-being: One of our initiatives, a mobile
app based Red Button - a 24x7 medical
emergency service. In the same space,
Employee experience has become a we have been running mobile-app
strategic priority today. It has also based step-a-thons, virtual yoga
become a “Brand Currency” that assists sessions, wellness sessions by experts
in attracting the right talent, deeper (internal & external) that are streamed
customer engagement and thus, LIVE across 80+ office locations and on
impacts the bottom line. An average employee mobile phones.
employee spends almost one third of
their life at work and hence it becomes Connect with purpose: We leveraged
critical that organizations think about technology & provided an online
experience and engagement. platform to our employees, which
aggregates a list of opportunities for
making a positive societal impact.
60
Organizations need
to ‘think’ like their
employees’
The experience challenge
The biggest challenge is, are we treating the people the way they want to be treated?
While we want the experience to be consistent and at the same time be customized
such that it celebrates an employee’s individuality. And all this needs to be done in a
Sakaar Anand way that it reflects the vision and mission of the organization. We are looking to
Head of HR, BNY Mellon extensively leverage technology to deliver a people-centred, productive, integrated,
Technology, India
data-driven and feedback-focused experience, which can be continuously improved.
The HR team needs to ‘think like the employees’, challenge the status quo and
experiment - with a willingness to fail but fail fast & forward.
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Transparent & high touch
engagement is needed across
the board
Need to continuously
improve experience
Understanding and improving the employee experience is critical
Krishna Raghavan in today’s competitive global environment. For Flipkart, upholding
Chief People Officer, and role modeling our culture and values externally and internally
Flipkart across all touchpoints is pivotal to our employee experience. A
strong employee experience helps drive a strong customer
experience and keeps the employees motivated to strive for the
best. To truly succeed, organisations need to build employee
COVID-19 has presented experience on the strong foundation of culture, engagement,
wellness and growth.
organisations with a crisis situation At Flipkart, our values define the culture. This includes Audacity in our
which is unprecedented and needs solutions, even in this unprecedented environment, thinking along
with a Bias for Action to resolve short term and long term problem
statements, keeping our customers, partners, employees at the
to be managed personally and center of our decision making with Integrity, transparency and
empathy. This helps build trust and deeper relationships.
professionally, in ways we haven’t
before.
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Engagement and experience
We’re ensuring that we engage our Employee experience is important as we
employees on a daily basis and look at our new hires or candidates in the
encourage them to stay connected with pipeline as well. We are keeping an open &
each other. Our launch of #21Days of transparent dialogue with all our
Wellness has interesting initiatives candidates in the pipe, honouring all offers
including #FitFromHome challenge that and pivoted to ensure that we have a
enables employees to stay physically positive, thoughtful and high touch New Hire
and mentally fit as they work from home. Onboarding Virtual Experience. For the
Dedicated Webinars on very relevant Interns from B-Schools & Engg Schools to
topics, extending our Flipkart Fitness whom we have committed to a learning
Club online, Weekly Digests to help and beneficial internship over the summer,
employees feel connected with the we have modified our internship program
various updates from across the to meet those objectives virtually.
organization, encouraging employees
across the organisation to take a 'Digital From a learning perspective, we've
Chai Break' and guiding them in customised digital learning sessions for this
scheduling their work day. We're month to include topics such as tips to
encouraging parents with older children conduct a great virtual meeting, managing
to get them involved in scheduling their time effectively and strengthening
priorities for the day and keep them resilience for success. These initiatives
engaged in this regard. We believe that ensure that our employees feel motivated
this approach will help them balance and energised as they work remotely. The
priorities while working from home. various learning modules enable them in
fast Flipster parents are also encouraged to working efficiently from home, along with
who bring their young kids to greet colleagues imbuing a sense of pride and
d/or during video meetings, who are more accomplishment, as they learn new skills.
can than happy to see them; which is building
tion a strong sense of togetherness! We also Last but not least, we are leveraging the
have an active online community where power of social media to enable our
Flipsters have been posting pictures of employees to share their #workfromhome
their #WorkFromHomeLife , which is experiences & the amazing work that they
helping people stay connected in a are doing in these unprecedented times
positive spirit. through stories on Instagram, Facebook &
LinkedIn.
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About
us
About
SAP SuccessFactors
SAP SuccessFactors is a global provider of cloud-based human
resource software and fully integrated human capital management
(HCM) systems. It covers everything from core HR, payroll, and people
analytics to the four pillars of talent management: recruiting, learning
and development, compensation, and performance management.
About
People Matters
People Matters is Asia’s largest and world’s fastest growing digital
media and community platform in the arena of people and work. With
over 300K community members we bring the talent fraternity abreast
with new ideas, trends, technological innovations, expert viewpoints
and new pathways that raise its collective consciousness and help in
finding all the answers pertinent to people and work.
PEOPLE MATTERS
SAP SUCCESSFACTORS
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