ANOVAa

Sum of Mean
Model Squares df Square F Sig.
1 Regression 246.511 13 18.962 58.756 0

Residual 60.028 186 .323

Total 306.539 199
a. Dependent Variable: X19 - Satisfaction
b. Predictors: (Constant), X18 - Delivery Speed, X13 - Competitive Pricing, X8 -
Technical Support, X15 - New Products, X7 - E-Commerce, X6 - Product Quality,

Level 1 interpretation
Ho: None of the independent variables have effect on Satisfaction
H1: Atleast one independent variable has effect on Satisfaction

Since p value is less than 0.5, we reject Ho. Hence we comprehend that atlease one Indepdent Variable
has signficant effect on Satisfaction

Level 2 Interpretation
H0: R square = 0
H1: R square > 0

Since p value is less than 0.05, we conclude that R square value is not equal to zero (it’s a positive number) in popul
ndepdent Variable

t’s a positive number) in population

 Model Summary

Std. Error
of the
Model R R Square Adjusted R Square Estimate
1 0.897 .804 .790 .5681
a. Predictors: (Constant), X18 - Delivery Speed, X13 - Competitive
Pricing, X8 - Technical Support, X15 - New Products, X7 - E-
Commerce, X6 - Product Quality, X10 - Advertising, X16 - Order &
Billing, X17 - Price Flexibility, X12 - Salesforce Image, X14 -
Warranty & Claims, X9 - Complaint Resolution, X11 - Product Line
Level 1 Interpretation
R is the correlation between actual satisfaction and predicted satisfaction
R square is the square of R 0.804609

Level 2 Interpretation
R square is interpretated as the proportion of variance in dependent variable that is together explained by all the
independent variables
80.4 % of variance is accounted by the model
19.6 % of variance is unaccounted by the model (1 - rsquared)
Since greater than70% variance is accounted by the model, model is a good fit

Level 3 Interpretation
Adjusted R square is R square penalized for inflation due to sample and inflation due to increase in number of indep
Rsquare - adjusted rsquare = 0.014 is minimal, hence the model is a good fit
s together explained by all the

e to increase in number of independent variables

 Coefficientsa

Standardiz
ed
Unstandardized Coefficient
Coefficients s
Model B Std. Error Beta
1 (Constant) -2.255 .789
X6 - Product Quality .412 .038 .459
X7 - E-Commerce -.264 .087 -.163
X8 - Technical Support .031 .046 .041
X9 - Complaint Resolution .099 .073 .097
X10 - Advertising -.034 .047 -.031
X11 - Product Line .347 .186 .368
X12 - Salesforce Image .629 .068 .572
X13 - Competitive Pricing -.064 .033 -.082
X14 - Warranty & Claims .002 .089 .002
X15 - New Products .033 .028 .040
X16 - Order & Billing .030 .073 .022
X17 - Price Flexibility .263 .193 .252
X18 - Delivery Speed .008 .375 .005
a. Dependent Variable: X19 - Satisfaction

Level 1 Interpretation:
Product Quality, Ecommerce, Salesforce image signficantly impact satisfaction at 95% confide

Level 2 Interpretion
There is a significant negative impact of ecommerce on satisfaction
There is a significant positive impact of product quality on satisfaction
There is a significant positive impact of sales force on satisfaction

Level 3 Interpretion
For one unit increase in product quality, satisfaction increases by .41 units, all else remaining
For one unit increase in ecommerce, satisfaction decreases by .26 units, all else remaining con
For one unit increase in sales force image, satisfaction increases by .629 units, all else remaini

Level 4 interpretation
Based on the magnitude of standardized beta coefficients, we can state that sales force imag
highest impact on satisfaction followed by product quality
 t Sig.
-2.859 .005
10.879 .000
-3.044 .003
.669 .505
1.366 .173
-.714 .476
1.862 .064
9.194 .000
-1.965 .051
.026 .979
1.185 .237
.413 .680
1.358 .176
.022 .982

mpact satisfaction at 95% confidence

s by .41 units, all else remaining constant

y .26 units, all else remaining constant
ses by .629 units, all else remaining constant

we can state that sales force image has