Principles of Marketing Activity

4th Term Activity:

Continue the product/service that you made from last semester in our business marketing subject.
Create a marketing plan and integrate the marketing concepts and techniques learned. (Ex. STP,
SWOT, Marketing Mix.) You can use fake numbers and data in your presentation if you are to
make a fake survey. Present a mini-marketing plan, orally and in writing.

Due date: June 11, 2019