GROUP ASSIGNMENT

GROUP 5 DIGITAL MARKETING – MKT308

 Võ Tá Hoài
LECTURER: NGUYEN QUOC BAO
 Mai Tấn Đạt
 Trương Thị Kim Huyền
 Trần Thị Yến Nhi
 Trần Nguyễn Thanh Ngân
I. INTRODUCTION:

- Our website will discuss about Galaxy Restaurant which serves high quality Vietnamese dishes
guaranteed by reputable chefs in the culinary industry at a reasonable cost. We hope to bring diners the
dishes that are not only suitable for eating needs but also good for everyone's health.

II. ABOUT THE WEBSITE:

1) Home: When you click on the link ... you will see the home page of the Galaxy restaurant. Galaxy
restaurant website is designed with modernity and sophistication. When you scroll down, you will
see the section:

ABOUT US:
Galaxy Restaurant specializes in serving delicious dishes, true flavors made by the Vietnamese chefs
themselves, processed from the freshest ingredients at a reasonable cost. Surely you will be satisfied with the
perfect combination of luxurious, cozy space with great food in mellow music and the best quality service by
professional staff. Galaxy is becoming the ideal meeting place for successful entrepreneurs, active young
people or cozy family meals after a stressful working day. In an elegant and cozy space with melodious music,
familiar but unique Southern Vietnamese food with professional, thoughtful staff is always committed to
bringing you the most perfect service. Here are some basic facts about Galaxy restaurant such as the
restaurant layout and the inspiration that the restaurant wants to bring to customers.
 MENU

The chef-driven menu highlights seasonal ingredients in simple, handcrafted

dishes served straight from our kitchen. Add even more to your experience with a
selection from our complimentary beverages, and trust us—save room for
dessert. After the introduction of the Menu, Galaxy restaurant has given 3 photos
as showing 3 dishes of Starters, Main Course and Dessert.

CONTACT

28 Pham Ngoc Thach, Ward 6, District 3, Ho Chi Minh City is the address of Galaxy
restaurant. Located in a convenient location for moving around the city. In addition, the
Galaxy restaurant also provides email and phone numbers to make it easier for
customers to book a table, listen to the restaurant to answer questions and send
feedback to the restaurant. To contact, please send an email to tahoaivo@gmail.com
or make a phone call to +84916115110 for us. The restaurant has a 24/7 customer care
team to serve the needs of customers.

OTHERS
In addition, the site is designed to add a positioning on the map for customers to click, it will
automatically switch to the Google Map website, and directions to the fastest Galaxy restaurant.
Besides, the restaurant also has time to operate for customers to enjoy the delicious dishes of
the restaurant in the most complete and satisfied way. The time is on Monday - Saturday: 11am
- 11pm and Sunday: 11am - 7pm
The Galaxy Restaurant also has its own Facebook page and Instagram account. Facebook and
Instagram are social networks everyone has and this is one of the ways to introduce and
promote the restaurant to many people. The restaurant will post information as well as offers
on Facebook and Instagram to let customers know more and more easily. The customer service
team of Galaxy Restaurant will be online 24/7 to answer questions and save the information of
customers who book a table or food to take home.
 “LOREM IPSUM
DOLOR SIT AMET,
CONSUADIPISCIN
 2) The Menu:
With a diverse menu, rich is the perfect combination of premium spices, fresh ingredients and,
importantly, the hand of the processor who makes the great dishes. The menu has many dishes,
giving you the most rich experience. The restaurant's menu is divided into 3 parts: Starters, Mains
and Dessert.

 With the STARTERS: Appetizers are a small dish used before meals. Some appetizers are
cold, others are hot. Appetizers can be served at the dinner table as part of the meal, or
they can be served before sitting. In the past, appetizers were also served between main
dishes. Usually a smaller dish than the main dish, the appetizer is usually designed to be
eaten by hand (with the use of cutlery at a minimum).

Shrimp Potato Rolls: Shrimp Potato Rolls are perfect delicacies both in quality and appearance.
The harmony between the sweetness of shrimp and the aroma of potatoes, outside is covered
with crispy, golden potatoes making the dish extremely attractive. A dish worth enjoying.
Spring Rolls: Spring rolls are a combination of pork, shrimp, vermicelli and vegetables, delicious
and crunchy. How to make spring rolls is more popular because of its simplicity. Spring rolls
outside crispy tan, sweet inside, with the combined ingredients to create an attractive dish.

Cu Hu Salad: Referring to the Cu Hu salad with meat and shrimp, it reminds us of a ''Mien Tay''
flavor dish. The jar of coconut is taken from the youngest part of the coconut tree which is used
by the western people to process many different dishes such as stir-fried vermicelli or salad.

Crab Soup: An extremely nutritious dish that is loved by many diners and used in luxurious
parties. The sweetness of crab meat. Therefore, crab soup is always pleasing to the guests
because the taste and composition make the dish suitable for both the elderly and young
children.

Grilled beef, in lolot leaf: Grilled guise leaf beef has an important note in the selection of
ingredients that you need to mix minced beef with a bit of minced pork fat. This is because if
you just roast beef, it will be easier for the meat to dry out, a little more fat will help our beef
softer.

Beef Salad: Beef salad is an appetizing dish used by many restaurants to stimulate the appetite
for customers. Beef salad not only brings a lot of nutrients but also extremely fresh. The
combination of beef with fruits, herbs, spices makes beef dish deeply absorbed and not bored.
  With the Mains: The main dish consists of flavorful dishes that make people enjoy the most
powerful and wonderful flavor in the dish. The main dish will help diners feel the essence,
the flavors such as sour, salty, spicy, sweet will be put into the dish delicately and skillfully by
the chefs.

Goby grouper steamed Onion and Ginger: Grouper is one of the delicious foods in Phu Quoc -
contains a lot of nutrients and can be processed into many different delicacies. Especially with
the way of steaming ginger onion, creating a nutritious fish dish with lots of protein helps
conditions of low spleen, blood tonic, ...
Stewed Beef With Wine: In winter weather, if you have a bowl of beef stew soup with hot rice,
you will feel much better, especially this wine stew beef is very good for the health of the guy.
Beef stew with best wine with bread or hot rice.
Chicken Steamed With Lemon Leaves: Steamed chicken with water is a way to steam chicken
without using water and still ensure the maturity and softness of meat. This way of making
sure the chicken does not lose a lot of nutrients in the broth, while helping to keep the aroma
of lemon leaves
Red Tilapia With Orange Sauce: Red tilapia with orange sauce is a strange dish for Vietnamese
family meals. However, when tasting this dish, you will surely remember it forever.
Duck cooked with Green Pepper and Noodles Cake: Duck cooked with green pepper is one of
the traditional dishes of Vietnam when it happens during the holidays, Tet holidays.
Fried Garlic Crab: The crabs are steamed to keep 100% of the crab meat. The finished product
is the aromatic flavor of roasted garlic with the garlic sauce seasoning with the top of the fat,
creating the aromatic garlic lice.
Seabass with Sweet and Sour Sauce: Seabass with sweet and sour sauce is extremely
nutritious dish with ingredients: onions, tomatoes, sprouts, eggs, ... creating a very good dish
for health.
Roasted Pork: Roast Pork is a popular dish and is loved by many people because roast pork is a
delicious special dish with golden fried dumplings.
Thai hot pot: Favored by the majority of diners with a unique flavor not mixed with any other
hotpot, it is the scent of lemongrass, galangal, lemon leaves and spicy and sour taste.
 Coconut ice-cream: The ice cream has a deliciously cool, balanced taste that reaches
perfection, exceptionally pleasant. The sweetness of coconut, a little bit of mint leaves will
make customers love this ice cream.
Cheese Cake: With the greasy cheese flavor combined with the sweet strawberry jam
makes a sweet cake. This dish is very suitable for girls when going with lover. Really should
enjoy this dish!
Creme Brulee: When enjoying Creme Brulee, you will be excited by the excitement of
hearing the sound of the road breaking with each beat. The cold, cream layer goes together
with the sweet crunchy sugar layer.

 With the Desert: Dessert is a snack used at the end of a main meal. It usually includes sweet
foods, and can be drinks such as dessert wine or liqueur, but can include coffee, cheese,
nuts, or other dishes. Dessert heaven is always a colorful and fascinating world for anyone,
especially those who have a love for food.
3)
3) Order:

 To order, customers need to connect with Email or personal Facebook for the restaurant to
have more information, in addition to it is a way for the restaurant to save information so
that when the restaurant has preferences for customers who have arrived Restaurants will
be notified via Email or Facebook.

 After logging in, customers choose what to order to bring to home. After choosing,
customers will check what they have chosen and the total amount to be paid. Then the
customer only needs to do the last step is to click on the Order Now section. The food you
ordered will be delivered to the restaurant's storage system and prepared for food.
4) Book a Table:

 Customers who want to go to the restaurant and have the fastest seat, reservation is an advantage.
Booking tables is an indispensable form in the food business, especially restaurants. This method
will help customers easily have their own table at the time they want. In addition, making a
reservation in advance also helps the restaurant to store customer information so that the next
time customers call to reserve a table, it will show respect for customers coming back to the
restaurant.

 When you click the “Book a Table”, customers will see the items that customers need to fill in for
the restaurant to save: The date the customer chooses to book a table; timelines; number of
participants. Then, just click Submit and the customer information to book table will be saved in the
restaurant's system. In addition, customers can book a table faster by calling the restaurant's
hotline. The restaurant has a 24/7 customer care team to serve the needs of customers.
 5) Price:

- Galaxy restaurant uses fresh ingredients, ensuring hygiene for customers to enjoy. The delicacy of the
dish, the layout of the chef's dishes in a beautiful way will make diners excited and eager to eat. For
prices from $ 4 to $ 16 per item, it's a good price for restaurant dishes.
III. 7ps Strategy.

1) Product:

- With the STARTERS: Appetizers are usually simple items to be eaten before each meal. Available both
hot and cold like: Shrimp Potato Rolls, Spring Rolls, Crab Soup,… For big parties that are often
indispensable, usually a party will have 3 to 4 appetizers. In the past, appetizers were also served
between main dishes.

- With main dish: Including flavorful dishes that make people enjoy the most thoroughly, the most
special feeling during the meal. Such as: Chicken Steamed With Lemon Leaves, Duck cooked with Green
Pepper and Noodles Cake, Roasted Pork ... The main dish will help diners feel all the flavors including
sour, salty, spicy, sweet will be taken into the dish subtly and skillfully by the chefs....

- With the dessert: Dessert is a snack that is always brought up at the end of the main meal. It usually
includes sweet foods like: Coconut ice-cream, Cheese Cake and Creme Brulee. However it can also be
drinks such as dessert wine or liqueur, in addition to coffee, cheese, nuts or other light snacks. A plate
of dessert food is always an interesting thing that attracts anyone, especially children and those who
love food.

2) Price: Galaxy Restaurant has the price for dishes ranging from $ 4 to $ 16 each, we think it is also a
fairly reasonable price for dishes at the restaurant. After meals, customers will be brought to the table
by the waiter/waitress to make payment. Credit and visa card and cash are accepted. We hope it can
make them feel easy when paying bill.

3) Place:

- Our restaurant is located at 28 Pham Ngoc Thach, Ward 6, District 3, Ho Chi Minh City. With the
area near the city center and other places, we think this will be convenient in finding and moving
for the customer.
- Moreover, we also provide email: tahoaivo@gmail.com and phone numbers: +84916115110 to
 help the customer in finding the exact location of the restaurant and answering questions when
customers need it. Our restaurant has a 24/7 customer care team to serve the needs of customers.

4) Promotion: In keeping with the increase in social media usage, our restaurant also uses social
networks and modern technology to help customers more understand about the restaurant.

- The first is to create a website and a fanpage on facebook, a social network with fairly wide
interaction so that customers can easily view the menu of dishes, thereby choosing the food that
suits them. In addition, if you are worried about running out of tables, they can also proceed to
book a reservation through the website to reserve a seat.

- On the other hand, the restaurant also runs ads on Facebook, Google Adwords to make restaurant
information more popular. We may also use websites, table apps, dining places to promote the
restaurant. We just need to put the store on Google map in a completely free form, just register
the business is done. With the explosion of digital technology now, just a smartphone, customers
can use these applications quite easily and conveniently.

5) People: The target customers of our restaurant are adults and office workers. We hope to bring them
relaxation after stressful working hours, helping them have a nutritious, healthy meal to continue their
work. However, to meet that goal, employees in restaurants also play an equally important role,
because they are the service providers to customers. Therefore, we always choose the staff very
carefully and carefully for each position, from the cook, the waiter to the support staff and customer
care in the media ...

6) Process: With the expectation of getting good response from customers, we always ensure that the
quality of food and drinks provided will meet the standards of processing processes, the quality of food
is good for healthy customer. In addition, the support and customer care is also increasingly improved
to give them the best experience when trusting our services.

7) Physical evidence: Our restaurant is designed with spacious and airy space, making customers feel
as relaxed and comfortable as possible. We also hope that with an impressive space, enthusiastic
service attitude of the staff and the quality of food and drink served to meet dining needs will create an
impression and good reputation, bringing great competitive advantage for the restaurant as well as
help us stand out in the eyes of customers

IV. CONCLUSION:

- Above is the introduction to the official website of the restaurant, discuss menu and table reservation
instructions for customers. We understand that the society is growing, the demand for food of
customers is also increasing with the requirements of more new and more interesting. So we will try
more and more to be able to bring the best experience to our customers when coming to our
restaurant. And also hope that when customers are satisfied with the quality of the restaurant's food,
they will introduce to acquaintances and friends to dine, thereby helping the restaurant to be more
popular, business activities on the more developed.