Introduction

A well-advanced transport network designates a well-advanced economy. For rapid

development, a developed and knit transportation system is crucial. As India’s transport
network is improving at a rapid pace, the automobile Industry of India is growing too. And,
the automobile industry has strong backward and forward linkages and hence provides jobs
to a large portion of the population. Hence, the role of the automobile industry can’t be
ignored in Indian economy. All kinds of passenger vehicles are produced by the automobile
industry, Indian Automobile industry comprises manufacturing of buses, trucks, defence
vehicles, passenger cars, two-wheelers etc. The industry is broadly classified into the car
manufacturing, two-wheeler manufacturing and heavy vehicle manufacturing units. The
major manufacturers are Hindustan motors, Yaya motors Ltd, Maruti Suzuki, Ford India,
Tata motors, Hyundai, Skoda India private Ltd, Kirloskar Toyota motors Ltd to name a few.
The two-wheeler manufacturing asserts dominance by companies like TVS, Honda, Hero
MotoCorp, Yamaha, Bajaj etc. The heavy motors like trucks and buses, defence vehicles,
auto rickshaws and other multi-utility vehicles are manufactured by Tata-telco, Ashok
Leyland, Bajaj, Eicher motors, Mahindra motors etc

Project Design
A Project design is a plan or a conduct of formal investigation and survey. It is the
specification of methods procedure for acquiring the information needed for the research or
for solving problem.

Research Design

Title of the study:-

“IMPACT OF COVID-19 ON BUSINESS PERFORMANCE OF THE AUTOMOBILE

SECTOR IN INDIA AND SPECIFIC ANALYSIS OF SALES AND PERFORMANCE OF
TATA MOTORS LTD”
Research Objective

 To study the Impact of performance of automobile sector due to Covid-19 pandemic

 To examine profitabilty status
 To analyse and study sales and marketing strategy of Tata Motors Ltd
 To make a comparitive study of financial performance of Automobile sectors

Scope of the study

The study will be done in Automobile industry specifically of Tata motors Ltd in order to
analyze the current position of its profitability and performance due to Covid-19 pandemic.
The study helps to know financial position and other factors like employee lay-offs etc. This
study is confined to only one branch and possibly be extended to other centers. Thse study is
based on the annual reports of the company balance sheet, P&L accounts for a period of 3
years and performance rate is compared to selected automobile industries such as Maruthi
Suzuki and Mahindra & Mahindra.

Research methodology
An analytical study was undertaken to obtain insight and clear understanding of the market.
For collection and reference a questionnaire was sent to few samples and personal interaction
was undertaken with one of the clients of Tata motors

Limitations of the study

 Study is restricted to India only.
 More of the primary data couldn’t be procured due to country-wide lockdown.
 Datacollected from sources such as questionnaire could not be interpretted due to Non
response issues.
 Some of the information collected are private so no violation has been undertaken by
revealing it.
 The Covid-19 outbreak approached rapidly within a short span of time and that is why
not much of in-depth information was available.