Can Charisma Be Taught?

The email from a longtime colleague arrived just one day after a lengthy conversation
on this whole idea surrounding charisma as a learned trait.

"Okay, I've been thinking about this whole idea of charisma. Not that I'm buying into
the notion that charisma can be taught and learned but because I guess it is a
possibility."

Intrigued by this first sentence ---- knowing that this colleague, a highly degreed and
self described "non people person" --- was willing to try out this new concept ----
made me anxious to read on.

"And if its true that it can be taught then, like any other "lesson" one would have to
practice it to become good at it or ideally, hope that it becomes second nature. Now,
as you know, I'm not a people person by no stretch of the imagination so I don't even
think that learning this "skill" would come easy to me. But, just because I want to
keep and open mind, I thought I would try out some of the skills or attributes used by
one who is said to be charismatic. I stopped by the doctor's office to talk with clients.
The first person I encountered was a nurse that was leaving the practice and next
week was to be her last week. I was careful to look her in the eye and show a
genuine concern over her leaving. I told her that she was an asset to the company
and would be missed. I leaned a little close to her - not too close and used the
appropriate voice inflection. It took a bit of energy for me, but I did give it a try and I
noticed the difference"

Wow! I thought, this is a real breakthrough. And the emails and testimonials are still
coming. People who never thought they could be more charismatic (or should be) are
beginning to reassess and utilize, with results, the strategies we've outlined in our
books, seminars, and research.

You may be asking, Why does it matter? Here's why:

In Core Edge's research we found that Chief Executive Officers who exude
intelligence, optimism and leadership don't necessarily help their companies perform
better than less charismatic counterparts, but they do tend to draw higher salaries
and better perks according to a University of Florida study.

The study surveyed vice president-level managers of 59 Fortune 500 companies

about their perceptions of the company CEO's charisma. Indicators included
confidence in the CEO's management abilities and whether the CEO made the
survey respondent feel optimistic about the company's future.

The study compared the resulting "charisma" score to indicators of corporate

performance and cross-checked the results against the CEOs' salaries. The
conclusion was that except in times of market volatility when it proved a benefit to the
company, CEO charisma is not related at all to better firm performance, but rather to
higher salaries for the CEO.
Marketing and Branding are key components for standing out and being
recognizable in your industry. It's due to our research and the following
reasons that we're committed to assisting individuals and organizations with
building unique brands with marketing power:

Reason #1 - Building a company brand and enthusiam around a charismatic leader

can motivate teams and groups to new levels.

 Reason #2 - Standing out is the only way to make your voice heard in this
current economic and social climate.
 Reason #3 - Marketing yourself through charisma and flair has been proven to
build confidence, enhance presentations, and create synergy for those around
you.

What are these strategies that we're teaching?

We can describe it in just two words: Brand Charisma

In our seminar, Image, Power, & Charisma: Making Your Presence Known, we
provide the skills and techniques for building a brand around your essence and true
self:

In just one day you'll learn how to use charisma to enhance brand perception

In just one day you'll gain practical strategies and techniques for creating a
presence of influence and leadership

In just one day you'll have all the resources you need to begin to develop a plan and
strategy for becoming more charismatic, profitable, and likeable.

Image, Power & Charisma course gets exceptional reviews from participants:

The Image, Power, & Charisma seminar is not only on point, but
enlighting, inspiring, and encouraging. The dual team of Glover & Brown
is making a difference. ----
Veronica Robertson, U.S. Department of Labor

MORE TESTIMONIALS

For every individual seeking success in the business arena and within his or herself.
---- Venneta Butler, Fulton County Community Development

Image, Power, & Charisma! You want it? Attend this seminar. It's a definite
investment in your personal and professional development. Thanks Ed and
Sheronde. ---- Kysa Daniels, CEO, Clarion Communications

SCHEDULE YOUR SEMINAR