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The charismatic leadership style relies on the charm and persuasiveness of the leader. Charismatic
leaders are driven by their convictions and commitment to their cause.
Charismatic leaders also are sometimes called transformational leaders because they share multiple
similarities. Their main difference is focus and audience. Charismatic leaders often try to make the
status quo better, while transformational leaders focus on transforming organizations into the
leader’s vision.
Dr. Martin Luther King, Jr. was a charismatic leader who used powerful oratory, an engaging
personality, and unwavering commitment to positive change in the lives of millions of people.
What sets charismatic leaders apart is that they are “essentially very skilled communicators,
individuals who are both verbally eloquent, but also able to communicate to followers on a deep,
emotional level,” said Ronald E. Riggio, Ph.D., professor of leadership and organizational
psychology at Claremont McKenna College, in his Psychology Today article “What is Charisma and
Charismatic Leadership?”
Charismatic leaders are often identified in times of crisis and exhibit exceptional devotion to and
expertise in their fields. They are often people with a clear vision in business or politics and the
ability to engage with a large audience.
A charismatic leadership definition is incomplete if it does not focus on the leader personally. More
than other popular leadership styles, charismatic leadership depends on the personality and actions
of the leader — not the process or structure.
Charismatic leaders tend to be able to see the gaps between what an organization delivers to its
workers and what the workers need from the organization. They create visions that their supporters
can readily see, and in return the supporters are motivated to contribute to a common goal.
Charismatic leadership is similar to other styles. Both it and transformational leadership rely on the
ability of the leader to influence and inspire followers. Transformational and charismatic leaders
motivate the individual or those around them to be better and to work for the greater good of an
organization or society. Other similarities include:
The personal vision of a charismatic leader has a great deal of influence over his or her
audience
Charismatic leaders speak about their moral compass or passion rather than an existing
method of doing business
Democratic and charismatic leaders compared
When compared to democratic leadership, similarities to the charismatic style include:
In democratic leadership, workers must have high-level skills in addition to the desire to work
Democratic leaders are highly rational and deliberate in their style
Charismatic leaders appeal to the emotions of the audience
In the charismatic leadership style, working toward a greater good is emphasized
Charismatic leaders structure their organizations as they see fit. This is another example of a
crossover between charismatic and autocratic leadership styles. The intensity of both styles may
also generate early burnout of their leaders (and followers).
These charismatic leaders have a quality which is hard to pin down, but which attracts followers
and inspires people to action. Transformational leaders are often highly charismatic because they
are capable of initiating and maintaining a significant level of change in the organization.
The following are some of the most prominent characteristics of charismatic leadership.
1. Communication
Though they have a very powerful personality, a charismatic leader also has maturity and
character. They don’t believe in empty showmanship, but they draw on their wisdom and
knowledge which they have accumulated over the years of life and business experiences. They
behave in a mature and responsible manner on all occasions.
3. Humility
Charismatic leaders also have a sense of humility. They place a lot of value on each employee,
and have the ability to truly listen to their concerns. The charismatic leader is able to convince
the employee of the value that they bring to the organization, and show them how their
contributions impact the strategic interests of the company. They inspire great loyalty from their
employees.
4. Compassion
Successful charismatic leaders are also compassionate. Charisma alone may not be enough,
because there’s a very real possibility that it can disintegrate into mere hero worship.
Compassion, integrity, honesty, and fortitude are also qualities that successful charismatic
leaders exhibit.
5. Substance
Charisma can exist without substance, but only for a very short time. Flashy and glitzy behavior
may capture the attention of people, but eventually they will want something substantial beneath
the facade. A charismatic leader must not only talk the talk, but also walk the walk. Charm gets
him the face time, and substance closes the deal.
6. Confidence
It goes without saying that charismatic leaders are truly confident. They are the glass half full
kind of people, and are comfortable with who they are. They understand themselves well and do
not try to be anyone else. Charismatic leaders are secure and confident enough to be comfortable
in their own skin.
One of the first things that you’d notice about a charismatic leader is their warm, open, and
positive body language. They make eye contact with were that they are talking to, smile, and
introduce themselves to strangers with the genuine joy of making a new contact. They have an
endearing swagger, and they are authentic.
8. Listening skills
Charismatic leaders are extremely good listeners. When they listen to you, they don’t fidget or
look distracted. A charismatic leader pays attention to what is being said, and listens with
interest. They are engaged in the conversation and act with empathy.
9. Self-monitoring
One of the attributes of charismatic leaders is that they often tend to watch themselves. They are
aware of their powerful personality, and the fact that their followers are watching them
constantly. For this reason, they consider it important to portray a good image of themselves to
their followers. This can be achieved only with self-monitoring.
10. Self-improvement
A charismatic leader understands that he has certain qualities that make him different from
others, and that these are the qualities that get him attention and make him charismatic. So he
also knows how important it is to continually improve himself.
Martin Luther King, Jr.’s speeches ignited smaller movements for equal rights through the American
South and beyond. Dr. King is best known for the August 28, 1963, march on Washington that drew
more than 200,000 people. At that march, he delivered his famous “I Have a Dream” speech. The
following year, the Civil Rights Act of 1964 was passed.
Mother Teresa
Born in Macedonia (now Yugoslavia) as Anjezë Gonxhe Bojaxhiu in 1910, Mother Teresa was a
Roman Catholic nun best known for her work with the poor. Mother Teresa joined the Sisters of
Loreto when she was 18 and moved to India in 1929. As a novitiate, she was sent to Calcutta and
taught at St. Mary’s School for Girls.
In 1946, Mother Teresa abandoned teaching to follow what she considered her calling, founding the
Missionaries of Charity to live and serve in the slums of Calcutta. Over the course of the 1950s and
’60s, she established a leper colony, an orphanage, a nursing home, a family clinic and a string of
mobile clinics.
In 1971, she traveled to New York to open her first U.S.-based house of charity. In 1985, she spoke
at the 40th anniversary of the United Nations General Assembly. By the time of her death, the
Missionaries of Charity numbered over 4,000 sisters with 610 foundations in 123 countries. Her
inspiring, devout persona and devotion to a singular idea make her a good example of a charismatic
leader.
Well regarded for his work in the church, John Paul was made a cardinal in 1967. In 1978, he was
elected pope, a role he occupied until his death in 2005. Pope John Paul II was instrumental in
examining the Roman Catholic Church’s role in the modern world. He traveled to more than 100
countries and was a vocal advocate for human rights.
He began giving motivational talks to businesses and moved to the national stage in 1964, when he
gave a well-received televised speech for Barry Goldwater. He ran for president beginning in 1968
and won in 1980. President Reagan was able to articulate his political vision in ways that appealed
to his followers. Along with Teddy Roosevelt and John F. Kennedy, Reagan is recognized as one of
the most charismatic American presidents of the 20th century.