JOGGJEANS

T&R Safety Box

All channels
 INDEX

1. OVERALL
2. RETAIL & CONCESSIONS
 Priority images for cashdesk and internal lightboxes
 Creative Hot Spot
 Vitrine
 Display Case
 Denim Wall
 JoggJeans Wallbay
 JoggJeans Tables
 Special Push
 Display
 GWP

3. WHOLESALE
 Logo block
 Priority images and videos for in-store and on-line
 GWP
 Bespoke windows
 Wholesale on-line banners and video

4. PRODUCT CODES
5. CONTACTS
 OVERALL
Global launch: July 31st

COUPLE TWINS VINYL (FEMALE) WRITER (MALE)

 OVERALL

 In-store launch: July 31st

 All Jogg+Jeans instore materials and logos should be replaced as shown in the following slides (pag 16)
 All updates are local production
 All artworks are available on DAM platform
R E TA I L
& CONCESSIONS
Priorities
 I N - S TO R E C A S H D E S K
Optional

COUPLE
 INTERNAL LIGHTBOXES
Only if close to denim area

MALE FEMALE
C R E AT I V E H O T S P O T
Optional

D E TA I L S

 For top / large stores with creative spaces close to window or

denim areas
 Proposal must be sent to HQ for approval before production

C R E AT I V E

 Backwall: Print one of the 4 available images (according to the

area of the store where the Creative Hot Spot will sit)
 Personalise the existing podium with the gradient artwork and
logo
VITRINE

D E TA I L S

 Customise the front glass with the JoggJeans logo as per

renderding
 Adjust and scale to size
 Wrap the base with the gradient artwork
D I S P L AY C A S E

D E TA I L S

 Customise the front glass with the JoggJeans logo as per

renderding
 Adjust and scale to size
 D E N I M WA L L
All stores

D E TA I L S
 Produce the ML or FL image according to the gender
of the wall

MALE

VISUAL MERCHANDISING
 Position denim board centrally
 Display denim legs on the sides
 For small walls keep the board on the most visible side

FEMALE
 D E N I M WA L L C O N C E P T B O A R D S

DIRECTIONS
 Installation date: July 31st

 Print the artworks on 70 x h 100cm forex panel, matte finish.

 Print the artworks bigger (on acrylic) if your denim wall sizes
and budget allow it, as in Top Stores.

 Hang the denim wall boards in a clean way with the latest
hanging system made of metal wires.

 Display the legs dressed with the washes indicated in the

FW17 MAIN visual merchandising guidelines.
MALE creative FEMALE creative
 J O G G J E A N S WA L L B AY
For stores with dedicated JoggJeans walls

D E TA I L S
STORES WITH FIXED JOGGJEANS LIGHTBOXES
 Print the COUPLE image
 For bespoke crops check with HQ before printing

MALE

STORES THAT USE THE J+J LOGO BLOCK

Use the COUPLE image on the A4 Special Pushes display
(ref. to slide 16)

FEMALE
 J O G G J E A N S TA B L E S
For stores with JoggJeans tables (secondary piority)

D E TA I L S
PRODUCT
• Follow the product push in the FW17 Main VM Guideline

SIGNAGE
MALE
Use Special Pushes display:
 Use 1 vertical A4 for campaign image
 Use 1 horizontal A5 for GWP explanation

Always display them together.

FEMALE
 SPECIAL PUSH
For small stores without JoggJeans wall or table

D E TA I L S
PRODUCT
• Follow the product display from the FW17 Main VM Guideline
• Push can be displayed in space between apparel & denim area

SIGNAGE
MALE
Use Special Pushes display:
 Use 1 vertical A4 for campaign image
 Use 1 horizontal A5 for GWP explanation

Always display them together.

FEMALE
D I S P L AY

D E TA I L S
Use Special Pushes display:
 Use 1 vertical A4 for campaign image
 Use 1 horizontal A5 for GWP mechanic explaination

Always display them together

GIFT WITH PURCHASE

D E TA I L S
JoggJeans Travel Kit made by:
 inflatable pillow
 sleeping mask
 zipped pouch

HQ production. Arrival in HQ warehouse from July 5th

GWP MECHANIC
 GLOBAL: 1 JoggJeans Travel Kit with every JoggJeans
purchase
 USA only: 1 JoggJeans Travel Kit for every 2 JoggJeans
purchases
WHOLESALE
 OVERALL
Images available for in-store and on line from July 31st, for 9 months

COUPLE TWINS VINYL (FEMALE) WRITER (MALE)

 LOGO BLOCK

D E TA I L S
Remove all the old JOGGJEANS logo block from the POS
Only use the A2, A3, A4 display
 A2 - A3 - A4
Images available for on line usages from Feb. 1st
JOGGJEANS FIXTURE
GIFT WITH PURCHASE

D E TA I L S
JoggJeans Travel Kit made by:
 inflatable pillow
 sleeping mask
 zipped pouch

HQ production. Arrival in HQ warehouse from July 5th

GWP MECHANIC
We recommend to give 1 GWP for every JoggJeans purchase
BESPOKE WINDOWS

D E TA I L S
According to HQ approval from GTM & T&R, you can re-use the
RTL Jogg Jeans windows for your key clients.

HQ will support the activation with all relevant specs and

artworks.
 WHOLESALE ON-LINE
Images available for on-line usages from July 31st, for 9 months

160 x 600 px 600 x 315 px 600 x 600 px

960 x 200 px
 VIDEO
Videos available for on line usages from the 31st of July for 9 months on

Available always with logo:

 15” horizontal
 15” vertical
 30” horizontal
 30” vertical
PRODUCT
CODES
 PRODUCT CODES

COUPLE TWINS VINYL (FEMALE) WRITER (MALE)

Female: Male Left: Female: Male:

JOGGJEANS: KRAILEY-NE 00SK7T 0684W
SHIRT (male): D-ROOKE 00S1TE 0GAOG 01
Male:
JOGGJEANS: NARROT-NE 00CZAK 0683S
JOGGJEANS: KROOLEY CB-NE 00SU3F 084HH JOGGJEANS: FAYZA-NE 00SWCY 084HH JOGGJEANS: KROOLEY CB-NE 00SU3F
SHIRT: NEW-SONORA-T 0669T JACKET: G-ABSOL-H 00S6EU 0PAMT 900 0685I
BOOTS: STEEL Y00981 PR080 T8013 SWEATER: S-BARBET 00S1Y2 0BARA
900
Male Right:
JOGGJEANS: THAVAR-NE 00SNKA 0684W
JACKET: J-QUEST 00S11G 0TAQF 8AT
SHOES: S-KBY Y01534 P1349 H6376
 CONTACTS

C O M M U N I C AT I O N PRODUCTION I N S TA L L AT I O N

For any further info or support, please contact

T&R RETAIL  Ilaria Albano [ilaria_albano@diesel.com]

T&R WHOLESALE  Cristina Parolin [cristina_parolin@diesel.com]