UNIT 3 PRODUCT AND PROMOTION

A. Forms of Medication
1. Dosage form : The final form of the medicine, e.g tablet, powder, gel, spray, etc.
2. Over-the counter
drug/medicine/OTC: A product which can be sold without the patient seeing a doctor.
3. Prescription drug : Medicine bought in pharmacy and requiring a written note from the doctor.
4. Products in the
pipeline : Future drugs, not yet on the market.
5. Aerosol : A container with a liquid that is administered in spray form
6. Drops : A very small amount of liquid that forms a round shape
7. Inhaler : A small device with medicine to breathe in through the mouth
8. Liniment : An oily liquid to rub on painful body parts to reduce pain
9. Ointment : A smooth, thick substance to rub on the skin for healing
10. Patch : A medication on material or cloth placed on the skin.
11. Pill : A small, round piece of medicine to be swallowed without chewing
12. Solution : A liquid in which another substance has been dissolved
13. Suppository : A solid medicine which melts slowly in the rectum or vagina
14. Syrup : A sweet, liquid medicine taken with a spoon or cup
15. Capsule : Medication in powder, liquid or oil form and encased by gelatin shell.
16. Caplet : Medication shaped like capsule and coated for ease of swallowing
17. Elixir : Clear fluid containing water and or alcohol, usually has sweetener added

B. Language Focus
This medicine has been prescribed for you personally.
This medicine is used for …. Passive Voice
It is used for … S + to be + V3 (by) (for)
It is purposed to ….
S + has/have + been +V3 (by) (for)
The medicine is used by …
S + must + be + V3 (by) (for)
It must be used ….

C. Expression
Product Presentation
Opening
 Greeting. Introduce yourself. Tell the audience what you are going to present.
Hello everyone. I am …..(complete name). In this opportunity I would like to give presentation
about product named …. (medicine product)
While Presentation
 What the product is, what it is used for
....(name of product) is .......
 What you should do before you take this product
Do not take ..... if you are allergic to .....If you have ...., consult your doctor before taking.
 How to take/use this product
Take two tablet a day, mornings and early afternoons.
 Possible side effects
Some patients may experience ....
 How to store this product
Store it below 25 degree Celsius in dry place. Do not store it in refrigerator.
 Further information about this product

Ending
 Say thank you.
That is all for my presentation. Thank you for your attention.