ENCUESTA DE

MARCAS TOP
EN EL PERÚ
2016, 2017 y 2018

Ademir Jimenez Martinez

 ADEMIR JIMENEZ MARTINEZ
INGENIERIA SISTEMAS
CICLO VII
TURNO MAÑANA
UNDC

El siguiente trabajo elaborado se realizo sobre las encuestas TOP de marcas en el Perú , dichas encuestas están
realizadas anualmente. Elabore en los años 2016, 2017 y 2018 para dar con mejor detalles sobre los datos
obtenidos en preferencia y recordatorio se elaboro un análisis lógico para el dicho procedimiento.
FUENTES: CCR
https://issuu.com/el_pepelu/docs/lasmarcastopenelperu_ptpbaja

https://www.peru-retail.com/2017-retailers-sanciones-peru/

https://www.camaralima.org.pe/repositorioaps/0/0/par/edicion753/ed_dig_753.pdf

https://www.camaralima.org.pe/repositorioaps/0/0/par/r804_2/enuesta.pdf

https://www.camaralima.org.pe/vipcam1/Prensa/LaCamara/ENCUESTA%20ANUAL%20DE%20EJECUTIVOS%202_857.pdf

Ademir Jimenez Martinez

TELEFONIA MOVIL

2016 2017 2018

80% 36% 88% 40% 95% 44%

85% 34% 82% 29% 90% 29%

30% 27% 40% 29% 68% 24%

1% 3% 10% 2% 45% 3%

Ademir Jimenez Martinez

MEJORAMIENTO DEL HOGAR

2016 2017 2018

81% 53% 79% 55% 88% 54%

75% 18% 78% 19% 84% 19%

45% 16% 55% 17% 65% 17%

15% 8% 19% 5% 25% 3%

Ademir Jimenez Martinez

SUPERMERCADOS

2016 2017 2018

75% 30% 85% 27% 95% 31%

80% 23% 70% 25% 90% 25%

50% 22% 55% 19% 75% 20%

30% 16% 45% 19% 65% 15%

15% 4% 20% 2% 22% 3%

Ademir Jimenez Martinez
CADENA FARMACEUTICAS

2016 2017 2018

89% 56% 92% 55% 95% 56%

80% 30% 72% 31% 86% 28%

35% 3% 46% 2% 52% 1%

25% 1% 28% 1% 35% 1%

Ademir Jimenez Martinez

CENTRO COMERCIALES

2016 2017 2018

65% 30% 77% 30% 85% 31%

45% 18% 58% 16% 70% 15%

35% 9% 65% 9% 75% 10%

25% 7% 45% 6% 65% 8%

35% 6% 59% 6% 46% 7%

Ademir Jimenez Martinez
TIENDA POR DEPARTAMENTOS

2016 2017 2018

78% 55% 92% 49% 91% 52%

80% 22% 86% 24% 94% 22%

35% 5% 47% 7% 56% 7%

Ademir Jimenez Martinez

 BANCA

2016 2017 2018

89% 42% 92% 41% 95% 48%

86% 24% 85% 25% 88% 19%

75% 17% 79% 17% 89% 18%

70% 11% 80% 9% 71% 11%

Ademir Jimenez Martinez

TARJETA DE CREDITO

2016 2017 2018

80% 76% 92% 81% 91% 74%

45% 4% 55% 4% 50% 7%

35% 3% 49% 2% 40% 4%

20% 3% 27% 2% 25% 2%

Ademir Jimenez Martinez

 SEGUROS

2016 2017 2018

58% 34% 53% 33% 66% 29%

42% 32% 55% 29% 55% 25%

35% 12% 33% 14% 41% 16%

19% 3% 28% 4% 26% 6%

Ademir Jimenez Martinez

 FAST FOOD

2016 2017 2018

61% 28% 63% 32% 66% 32%

57% 19% 63% 15% 58% 15%

55% 6% 61% 8% 59% 9%

25% 6% 30% 5% 32% 6%

23% 4% 24% 5% 28% 3%

Ademir Jimenez Martinez
 CAFETERIAS

2016 2017 2018

58% 40% 65% 38% 75% 36%

35% 13% 43% 13% 49% 17%

24% 9% 26% 7% 31% 6%

15% 4% 14% 3% 16% 5%

Ademir Jimenez Martinez

 GASEOSAS

2016 2017 2018

90% 56% 89% 48% 93% 56%

88% 24% 95% 40% 90% 35%

77% 10% 72% 5% 76% 5%

66% 6% 69% 4% 72% 2%

81% 2% 83% 5% 89% 1%

Ademir Jimenez Martinez
 AGUA EMBOTELLADA

2016 2017 2018

75% 45% 71% 42% 79% 44%

83% 26% 75% 29% 80% 24%

74% 17% 65% 18% 76% 20%

54% 6% 51% 5% 55% 6%

30% 4% 34% 3% 35% 4%

Ademir Jimenez Martinez
 CERVEZAS

2016 2017 2018

80% 37% 90% 37% 94% 41%

85% 35% 85% 29% 83% 34%

74% 14% 80% 11% 31% 14%

34% 10% 37% 8% 86% 9%

15% 3% 19% 2% 21% 1%

Ademir Jimenez Martinez
TIENDA ELECTRODOMESTICOS

2016 2017 2018

75% 35% 71% 33% 79% 26%

73% 21% 68% 20% 69% 25%

62% 16% 65% 10% 75% 18%

56% 8% 59% 9% 60% 7%

52% 2% 54% 5% 58% 3%

Ademir Jimenez Martinez
 DETERGENTES

2016 2017 2018

79% 40% 83% 35% 86% 39%

65% 23% 60% 27% 61% 26%

57% 20% 53% 15% 51% 21%

31% 8% 36% 10% 42% 14%

19% 5% 15% 35 14% 8%

Ademir Jimenez Martinez
 EMBUTIDOS

2016 2017 2018

68% 33% 74% 28% 77% 35%

29% 28% 38% 21% 34% 34%

25% 12% 29% 16% 40% 15%

33% 7% 39% 8% 41% 9%

Ademir Jimenez Martinez

 AEROLINEAS

2016 2017 2018

92% 75% 94% 70% 97% 69%

83% 13% 87% 10% 93% 15%

50% 3% 57% 5% 75% 4%

35% 26% 38% 3% 55% 3%

15% 1% 55% 1% 35% 2%

Ademir Jimenez Martinez
 AUTOMOVILES

2016 2017 2018

90% 25% 93% 26% 97% 26%

75% 10% 85% 10% 83% 12%

81% 9% 85% 9% 83% 10%

75% 8% 70% 6% 71% 8%

68% 7% 49% 6% 77% 8%

55% 7% 51% 5% 57% 5%

41% 7% 23% 4% 42% 4%

Ademir Jimenez Martinez