PROCESSED MEAT AND

SEAFOOD IN COLOMBIA
Euromonitor International
November 2018
PROCESSED MEAT AND SEAFOOD IN COLOMBIA Passport I

LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Prospects ..................................................................................................................................... 1
Chilled Processed Meat Innovates To Become Healthier ......................................................... 1
Recovery After the Mercury Crisis ............................................................................................ 1
Chilled Processed Meat and Seafood Also Positioned As Snacks ........................................... 2
Competitive Landscape ................................................................................................................ 2
Industrias De Alimentos Zenú Continues To Lead ................................................................... 2
Seatech International Continues Its Recovery in 2018 ............................................................. 2
Private Label Crowds Processed Meat and Seafood in 2018 ................................................... 2
Category Data .............................................................................................................................. 2
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2013-
2018 ............................................................................................................. 2
Table 2 Sales of Processed Meat and Seafood by Category: Value 2013-2018 ....... 3
Table 3 Sales of Processed Meat and Seafood by Category: % Volume
Growth 2013-2018 ....................................................................................... 4
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth
2013-2018 .................................................................................................... 4
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume
Breakdown 2013-2018 ................................................................................. 5
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown
2013-2018 .................................................................................................... 5
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown
2013-2018 .................................................................................................... 5
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown
2013-2018 .................................................................................................... 5
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown
2013-2018 .................................................................................................... 6
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value
2014-2018 .................................................................................................... 6
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-
2018 ............................................................................................................. 6
Table 12 Distribution of Processed Meat and Seafood by Format: % Value
2013-2018 .................................................................................................... 7
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume
2018-2023 .................................................................................................... 8
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value
2018-2023 .................................................................................................... 9
Table 15 Forecast Sales of Processed Meat and Seafood by Category: %
Volume Growth 2018-2023 .......................................................................... 9
Table 16 Forecast Sales of Processed Meat and Seafood by Category: %
Value Growth 2018-2023 ........................................................................... 10

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PROCESSED MEAT AND SEAFOOD IN COLOMBIA Passport 1

PROCESSED MEAT AND SEAFOOD IN

COLOMBIA
HEADLINES
 Processed meat and seafood records 2% retail volume growth and 5% retail value growth to
reach 130,200 tonnes and COP3.2 trillion in 2018
 Companies innovate in chilled processed meat to attract consumers in 2018
 Shelf stable processed poultry records the strongest retail value growth of 12% in 2018 from a
small base
 Average unit prices of processed meat and seafood increase by 3% in 2018
 Industrias de Alimentos Zenú continues to lead processed meat and seafood with a retail
value share of 67% in 2018
 Processed meat and seafood is expected to record CAGRs of 2% in retail value at constant
2018 prices and retail volume over the forecast period to reach COP3.5 trillion and 141,100
tonnes in 2023

PROSPECTS

Chilled Processed Meat Innovates To Become Healthier

Despite the World Health Organization alert towards the end of the review period about the
possible negative effects on health due to excessive consumption of the nitrites used in the
processing of meat, chilled processed meat remains the most important protein source in
processed meat and seafood. Players continue to innovate to make products healthier. For
example, Pietrán, Industrias de Alimentos Zenú’s higher-end brand ceased using nitrite-based
curing and conservation salts, a process which is added to its reduced salt and fat varieties.
Although the brand is high end, these moves reflecting the health and wellness trends are
expected to gradually permeate to other brands during the forecast period. Shelf stable
processed poultry, which recorded the strongest retail value growth in 2018 and is expected to
continue to do so over the forecast period, perfectly fits this trend.

Recovery After the Mercury Crisis

After the mercury alerts by the health authorities concerning tuna-based shelf stable seafood,
the crisis has been overcome and consumers are returning to shelf stable seafood, in which
tuna-based products are the most important in terms of sales in Colombia. The crisis also
brought new competitors, which leveraged the fact that the alerts were focused on a few specific
brands. New products include an increased number of private label ranges by
super/hypermarkets and newer discounters, as well as brands imported directly by major
retailers such as Almacenes Éxito in order to compete with the low-priced products of
discounters. Brands often have a seasonal performance and are not always available in the
market, considering the demand peaks are experienced in the Holy week, which takes place in
the first quarter of each year. This trend is not expected to witness any significant change over
the forecast period.

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PROCESSED MEAT AND SEAFOOD IN COLOMBIA Passport 2

Chilled Processed Meat and Seafood Also Positioned As Snacks

The search for healthier snacking has encouraged brands from dairy and processed meat and
seafood to offer sizes and pack types in products suitable to be consumed as snacks. Seatech
International, for example, offers small personal sizes in metal cans with easy open lids
positioned as snacks including bases such as olive oil, a product which fits perfectly with the
health and wellness trend. Pietrán also offers chilled processed meat with lower fat contents in
personal sizes for the same purpose.

COMPETITIVE LANDSCAPE

Industrias De Alimentos Zenú Continues To Lead

Industrias de Alimentos Zenú retained its robust lead in processed meat and seafood in 2018
due to the strong positioning of its Zenú and Pietrán brands. Zenú remains a reference in the
market due its innovation focused on offering consumers convenient and nutritious protein
sources. The company focuses on promoting its products as healthy snacks and launched
Pietrán Bites, a hybrid product between a snack and a main/side dish based on soy-protein,
demonstrating that it is willing to explore options beyond animal protein.

Seatech International Continues Its Recovery in 2018

After the mercury crisis, Seatech International, the brand owner of Van Camp’s, continued its
recovery in 2018. The company recognises that private label is booming but also that the quality
remains inferior and that consumers are increasingly aware of this. Product differentiation is
clear in processed meat and seafood and allows, more than in other categories, clear market
segmentation based on the needs and preferences of the target consumers.

Private Label Crowds Processed Meat and Seafood in 2018

Private label continued to achieve strong retail value growth in 2018. Both in processed
seafood and meat, retailers, including discounters, are offering their lower-priced products which
have been well received by consumers. Discounters usually focus on the largest and more basic
food categories, which supports the rapid development of their processed meat and seafood
portfolios.

CATEGORY DATA
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2013-2018

'000 tonnes
2013 2014 2015 2016 2017 2018

Processed Meat 83.2 88.8 92.1 93.1 92.8 94.3

- Shelf Stable Meat 7.0 7.3 7.7 7.6 7.5 7.6
-- Shelf Stable 7.0 7.2 7.6 7.4 7.3 7.4
Processed Red Meat
-- Shelf Stable 0.0 0.1 0.1 0.1 0.2 0.2
Processed Poultry
- Chilled Processed Meat 70.8 75.1 77.8 78.6 78.5 79.6
-- Chilled Processed 63.1 67.4 70.0 70.7 70.7 71.7
Red Meat
-- Chilled Processed 7.7 7.6 7.8 7.9 7.8 7.9

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Poultry
- Frozen Processed Meat 5.4 6.4 6.6 6.9 6.8 7.2
-- Frozen Processed Red 2.5 3.0 3.1 3.1 3.1 3.4
Meat
-- Frozen Processed 2.9 3.4 3.5 3.8 3.7 3.8
Poultry
Processed Seafood 44.0 46.7 35.3 34.6 35.4 35.9
- Shelf Stable Seafood 40.0 42.6 31.3 30.5 31.8 32.5
- Chilled Processed - - - - - -
Seafood
- Frozen Processed 4.0 4.1 4.0 4.1 3.6 3.4
Seafood
Meat Substitutes - - - - - -
- Chilled Meat - - - - - -
Substitutes
- Frozen Meat Substitutes - - - - - -
- Shelf Stable Meat - - - - - -
Substitutes
Processed Meat and 127.2 135.5 127.4 127.6 128.2 130.2
Seafood
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Processed Meat and Seafood by Category: Value 2013-2018

COP billion
2013 2014 2015 2016 2017 2018

Processed Meat 1,732.7 1,901.9 2,068.6 2,199.4 2,285.4 2,399.3

- Shelf Stable Meat 110.3 116.9 129.3 133.2 137.7 144.4
-- Shelf Stable 109.6 115.5 127.0 129.9 133.6 139.9
Processed Red Meat
-- Shelf Stable 0.8 1.4 2.3 3.3 4.0 4.5
Processed Poultry
- Chilled Processed Meat 1,516.9 1,652.6 1,796.1 1,907.2 1,977.1 2,075.3
-- Chilled Processed 1,351.4 1,479.7 1,608.8 1,706.9 1,782.6 1,872.6
Red Meat
-- Chilled Processed 165.5 172.9 187.3 200.3 194.4 202.7
Poultry
- Frozen Processed Meat 105.4 132.4 143.3 159.0 170.7 179.6
-- Frozen Processed Red 43.4 54.5 59.0 63.4 72.4 77.7
Meat
-- Frozen Processed 62.0 77.9 84.3 95.6 98.3 101.9
Poultry
Processed Seafood 737.2 822.3 665.9 686.8 727.6 763.9
- Shelf Stable Seafood 638.7 717.3 555.4 568.4 617.2 651.8
- Chilled Processed - - - - - -
Seafood
- Frozen Processed 98.5 105.0 110.5 118.5 110.4 112.1
Seafood
Meat Substitutes - - - - - -
- Chilled Meat - - - - - -
Substitutes
- Frozen Meat Substitutes - - - - - -
- Shelf Stable Meat - - - - - -
Substitutes
Processed Meat and 2,469.9 2,724.2 2,734.5 2,886.2 3,013.0 3,163.2
Seafood

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PROCESSED MEAT AND SEAFOOD IN COLOMBIA Passport 4

Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-
2018

% volume growth
2017/18 2013-18 CAGR 2013/18 Total

Processed Meat 1.6 2.5 13.4

- Shelf Stable Meat 0.8 1.5 7.7
-- Shelf Stable Processed Red Meat 0.7 1.1 5.8
-- Shelf Stable Processed Poultry 7.4 36.2 368.3
- Chilled Processed Meat 1.4 2.4 12.4
-- Chilled Processed Red Meat 1.5 2.6 13.7
-- Chilled Processed Poultry 0.2 0.3 1.7
- Frozen Processed Meat 4.6 5.9 33.0
-- Frozen Processed Red Meat 9.9 6.4 36.6
-- Frozen Processed Poultry 0.2 5.4 29.8
Processed Seafood 1.5 -4.0 -18.5
- Shelf Stable Seafood 2.0 -4.1 -18.8
- Chilled Processed Seafood - - -
- Frozen Processed Seafood -3.8 -3.1 -14.7
Meat Substitutes - - -
- Chilled Meat Substitutes - - -
- Frozen Meat Substitutes - - -
- Shelf Stable Meat Substitutes - - -
Processed Meat and Seafood 1.5 0.5 2.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-
2018

% current value growth

2017/18 2013-18 CAGR 2013/18 Total

Processed Meat 5.0 6.7 38.5

- Shelf Stable Meat 4.9 5.5 30.9
-- Shelf Stable Processed Red Meat 4.7 5.0 27.7
-- Shelf Stable Processed Poultry 12.3 42.7 492.1
- Chilled Processed Meat 5.0 6.5 36.8
-- Chilled Processed Red Meat 5.0 6.7 38.6
-- Chilled Processed Poultry 4.2 4.1 22.5
- Frozen Processed Meat 5.2 11.2 70.4
-- Frozen Processed Red Meat 7.3 12.4 79.0
-- Frozen Processed Poultry 3.7 10.4 64.3
Processed Seafood 5.0 0.7 3.6
- Shelf Stable Seafood 5.6 0.4 2.1
- Chilled Processed Seafood - - -
- Frozen Processed Seafood 1.5 2.6 13.7
Meat Substitutes - - -
- Chilled Meat Substitutes - - -
- Frozen Meat Substitutes - - -
- Shelf Stable Meat Substitutes - - -
Processed Meat and Seafood 5.0 5.1 28.1

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PROCESSED MEAT AND SEAFOOD IN COLOMBIA Passport 5

Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown
2013-2018

% retail volume
2013 2014 2015 2016 2017 2018

Beef 5.7 6.0 6.2 6.2 6.2 6.2

Pork 94.3 94.0 93.8 93.8 93.8 93.8
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-
2018

% retail volume
2013 2014 2015 2016 2017 2018

Beef 2.3 4.5 4.6 4.6 4.6 4.6

Pork 97.8 95.5 95.4 95.4 95.4 95.4
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-
2018

% retail volume
2013 2014 2015 2016 2017 2018

Beef 35.8 36.1 36.3 36.3 36.3 36.3

Pork 64.2 63.9 63.8 63.7 63.7 63.7
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018

% retail value rsp

2013 2014 2015 2016 2017 2018

Chicken Nuggets 37.5 38.5 39.2 39.5 39.8 39.9

Chicken Patties 46.0 46.0 45.2 45.0 45.0 44.9
Chicken Sticks 8.2 8.1 8.6 8.6 8.5 8.4
Others 8.3 7.4 7.0 6.9 6.7 6.8
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

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Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018

% retail value rsp

2013 2014 2015 2016 2017 2018

Battered Fish Fillets 33.0 33.3 34.5 34.5 34.5 34.5

Fish Fingers 53.5 53.2 51.4 51.3 51.4 51.5
Shrimp/Prawns 10.2 10.3 11.1 11.5 11.6 11.7
Others 3.3 3.3 3.0 2.7 2.5 2.3
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018

% retail value rsp

Company 2014 2015 2016 2017 2018

Industrias de Alimentos 62.7 67.5 68.0 67.5 67.4

Zenú SA
Seatech International Inc 11.8 8.8 8.4 9.4 9.6
Grupo Alimentario del 2.5 2.6 2.7 2.2 1.8
Atlántico SA
Colombo Española de 2.9 1.9 1.7 1.7 1.7
Conservas
Comercializadora 1.1 1.0 1.0 1.0 1.1
Internacional Antillana
SA
Avesco SA 0.9 1.0 1.0 0.9 0.9
Soberana SAS 1.0 0.7 0.7 0.9 0.8
Trilladora La Motaña SAS 0.7 0.5 0.6 0.7 0.8
Casa Luker SA 0.7 0.5 0.6 0.6 0.6
Vitamar Ltda 0.5 0.6 0.6 0.5 0.5
Ancla & Viento SA 0.5 0.5 0.4 0.4 0.4
Calypso del Caribe SA 0.3 0.4 0.4 0.4 0.3
Distriaves SA 0.3 0.3 0.3 0.3 0.3
Industrias Alimenticias 0.3 0.3 0.3 0.2 0.2
Aretama SA
Gher Asociados Ltda 0.2 0.2 0.2 0.2 0.2
Pollos El Bucanero SA 0.1 0.2 0.2 0.2 0.2
Comestibles Alfa Ltda 0.1 0.2 0.1 0.1 0.1
Alimentos Friko SA 0.1 0.1 0.1 0.1 0.1
Pronaca SA 0.2 0.1 0.0 0.0 0.0
Pesquera Vikingos de 0.1 - - - -
Colombia SA
Private Label 3.9 3.2 3.9 4.2 4.6
Others 9.1 9.4 9.0 8.6 8.5
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018

% retail value rsp

Brand (GBO) Company (NBO) 2015 2016 2017 2018

Zenú (Grupo Nutresa Industrias de Alimentos 66.7 67.0 66.6 66.5

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SA) Zenú SA
Van Camp's (ConAgra Seatech International Inc - 8.4 9.4 9.6
Brands Inc)
Alamar Grupo Alimentario del 2.6 2.7 2.2 1.8
Atlántico SA
Isabel (Bolton Colombo Española de 1.9 1.7 1.7 1.7
Group, The) Conservas
Antillana Comercializadora 1.0 1.0 1.0 1.1
Internacional Antillana SA
Kokoriko Avesco SA 1.0 1.0 0.9 0.9
Pietrán (Grupo Industrias de Alimentos 0.9 0.9 0.9 0.9
Nutresa SA) Zenú SA
La Soberana Soberana SAS 0.7 0.7 0.9 0.8
La Española (Getafe Trilladora La Motaña SAS 0.5 0.6 0.7 0.8
SA)
Vikingos Casa Luker SA 0.5 0.6 0.6 0.6
Vitamar Vitamar Ltda 0.6 0.6 0.5 0.5
Ancla & Viento Ancla & Viento SA 0.5 0.4 0.4 0.4
Calypso Calypso del Caribe SA 0.4 0.4 0.4 0.3
Delichicks Distriaves SA 0.3 0.3 0.3 0.3
Brosty Industrias Alimenticias 0.3 0.3 0.2 0.2
Aretama SA
Frigogher Gher Asociados Ltda 0.2 0.2 0.2 0.2
Bucanero Pollos El Bucanero SA 0.2 0.2 0.2 0.2
Vigilante (Justo Comestibles Alfa Ltda 0.1 0.1 0.1 0.1
López Valcárcel SA)
Friko Alimentos Friko SA 0.1 0.1 0.1 0.1
Mr Cook Pronaca SA 0.1 0.0 0.0 0.0
Van Camp's (ConAgra Seatech International Inc 8.8 - - -
Foods Inc)
Isabel (Conservas Colombo Española de - - - -
Garavilla SA) Conservas
Pietrán (Grupo Industrias de Alimentos - - - -
Nacional de Zenú SA
Chocolates SA)
Zenú (Grupo Industrias de Alimentos - - - -
Nacional de Zenú SA
Chocolates SA)
Vikingos (Casa Pesquera Vikingos de - - - -
Luker SA) Colombia SA
Private label Private Label 3.2 3.9 4.2 4.6
Others Others 9.5 9.0 8.6 8.5
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018

% retail value rsp

2013 2014 2015 2016 2017 2018

Store-Based Retailing 100.0 100.0 100.0 100.0 100.0 100.0

- Grocery Retailers 100.0 100.0 100.0 100.0 100.0 100.0
-- Modern Grocery 32.7 34.0 35.5 37.0 38.5 40.0
Retailers
--- Convenience Stores 0.2 0.2 0.2 0.2 0.2 0.2
--- Discounters 1.0 2.0 2.4 2.8 3.3 3.8
--- Forecourt Retailers - - - - - -
--- Hypermarkets 7.0 7.1 7.4 7.6 7.8 7.9

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--- Supermarkets 24.5 24.7 25.5 26.4 27.3 28.2

-- Traditional Grocery 67.3 66.0 64.5 63.0 61.4 59.9
Retailers
--- Food/drink/tobacco - - - - - -
specialists
--- Independent Small 67.3 66.0 64.5 63.0 61.4 59.9
Grocers
--- Other Grocery - - - - - -
Retailers
- Non-Grocery Specialists - - - - - -
-- Health and Beauty - - - - - -
Specialist Retailers
-- Other Foods Non- - - - - - -
Grocery Specialists
- Mixed Retailers - - - - - -
Non-Store Retailing 0.0 0.0 0.0 0.0 0.0 0.0
- Vending - - - - - -
- Homeshopping - - - - - -
- Internet Retailing 0.0 0.0 0.0 0.0 0.0 0.0
- Direct Selling - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-
2023

'000 tonnes
2018 2019 2020 2021 2022 2023

Processed Meat 94.3 96.5 98.5 100.3 101.9 103.2

- Shelf Stable Meat 7.6 7.7 7.8 7.8 7.9 8.0
-- Shelf Stable 7.4 7.5 7.6 7.6 7.7 7.8
Processed Red Meat
-- Shelf Stable 0.2 0.2 0.2 0.2 0.2 0.2
Processed Poultry
- Chilled Processed Meat 79.6 81.5 83.2 84.8 86.1 87.2
-- Chilled Processed 71.7 73.4 74.9 76.3 77.5 78.5
Red Meat
-- Chilled Processed 7.9 8.1 8.3 8.4 8.6 8.7
Poultry
- Frozen Processed Meat 7.2 7.4 7.6 7.7 7.9 8.0
-- Frozen Processed Red 3.4 3.5 3.6 3.7 3.8 3.8
Meat
-- Frozen Processed 3.8 3.9 3.9 4.0 4.1 4.2
Poultry
Processed Seafood 35.9 36.4 36.8 37.2 37.6 37.9
- Shelf Stable Seafood 32.5 32.9 33.3 33.6 33.9 34.2
- Chilled Processed - - - - - -
Seafood
- Frozen Processed 3.4 3.5 3.6 3.6 3.6 3.7
Seafood
Meat Substitutes - - - - - -
- Chilled Meat - - - - - -
Substitutes
- Frozen Meat Substitutes - - - - - -
- Shelf Stable Meat - - - - - -
Substitutes
Processed Meat and 130.2 132.9 135.3 137.5 139.4 141.1

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Seafood
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-
2023

COP billion
2018 2019 2020 2021 2022 2023

Processed Meat 2,399.3 2,468.1 2,530.4 2,585.5 2,630.8 2,668.0

- Shelf Stable Meat 144.4 147.2 149.8 151.9 153.8 155.3
-- Shelf Stable 139.9 142.5 144.7 146.7 148.3 149.6
Processed Red Meat
-- Shelf Stable 4.5 4.8 5.0 5.3 5.5 5.7
Processed Poultry
- Chilled Processed Meat 2,075.3 2,135.5 2,190.0 2,238.2 2,277.6 2,310.1
-- Chilled Processed 1,872.6 1,925.8 1,974.0 2,016.7 2,051.4 2,079.8
Red Meat
-- Chilled Processed 202.7 209.7 216.0 221.5 226.2 230.3
Poultry
- Frozen Processed Meat 179.6 185.4 190.7 195.4 199.4 202.6
-- Frozen Processed Red 77.7 79.9 81.9 83.7 85.3 86.6
Meat
-- Frozen Processed 101.9 105.5 108.8 111.7 114.1 116.0
Poultry
Processed Seafood 763.9 779.0 792.3 803.7 813.2 820.6
- Shelf Stable Seafood 651.8 663.7 674.3 683.4 691.1 697.1
- Chilled Processed - - - - - -
Seafood
- Frozen Processed 112.1 115.2 118.0 120.3 122.2 123.5
Seafood
Meat Substitutes - - - - - -
- Chilled Meat - - - - - -
Substitutes
- Frozen Meat Substitutes - - - - - -
- Shelf Stable Meat - - - - - -
Substitutes
Processed Meat and 3,163.2 3,247.1 3,322.7 3,389.2 3,444.0 3,488.6
Seafood
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume

Growth 2018-2023

% volume growth
2018/19 2018-23 CAGR 2018/23 Total

Processed Meat 2.3 1.8 9.4

- Shelf Stable Meat 1.4 1.1 5.8
-- Shelf Stable Processed Red Meat 1.3 1.1 5.4
-- Shelf Stable Processed Poultry 4.9 4.0 21.6
- Chilled Processed Meat 2.4 1.8 9.6
-- Chilled Processed Red Meat 2.3 1.8 9.4
-- Chilled Processed Poultry 2.6 2.2 11.3
- Frozen Processed Meat 3.1 2.2 11.7

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-- Frozen Processed Red Meat 3.7 2.5 13.0

-- Frozen Processed Poultry 2.5 2.0 10.5
Processed Seafood 1.4 1.1 5.5
- Shelf Stable Seafood 1.3 1.1 5.4
- Chilled Processed Seafood - - -
- Frozen Processed Seafood 1.8 1.4 6.9
Meat Substitutes - - -
- Chilled Meat Substitutes - - -
- Frozen Meat Substitutes - - -
- Shelf Stable Meat Substitutes - - -
Processed Meat and Seafood 2.1 1.6 8.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade source

Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value

Growth 2018-2023

% constant value growth

2018/2019 2018-23 CAGR 2018/23 Total

Processed Meat 2.9 2.1 11.2

- Shelf Stable Meat 2.0 1.5 7.5
-- Shelf Stable Processed Red Meat 1.8 1.4 7.0
-- Shelf Stable Processed Poultry 5.9 4.7 25.6
- Chilled Processed Meat 2.9 2.2 11.3
-- Chilled Processed Red Meat 2.8 2.1 11.1
-- Chilled Processed Poultry 3.5 2.6 13.6
- Frozen Processed Meat 3.2 2.4 12.8
-- Frozen Processed Red Meat 2.8 2.2 11.5
-- Frozen Processed Poultry 3.6 2.6 13.9
Processed Seafood 2.0 1.4 7.4
- Shelf Stable Seafood 1.8 1.4 7.0
- Chilled Processed Seafood - - -
- Frozen Processed Seafood 2.8 2.0 10.2
Meat Substitutes - - -
- Chilled Meat Substitutes - - -
- Frozen Meat Substitutes - - -
- Shelf Stable Meat Substitutes - - -
Processed Meat and Seafood 2.7 2.0 10.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade source

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