SOCIAL MEDIA AND MARKETING

QUESTIONS

1. Define marketing and its types?

2. List components of online marketing?
3. What is difference between publisher and advertiser?
4. Define complete process of online advertising?
5. Define online trading and its types?
6. List at least 5 characteristics of SEO?
7. Define objective and advantage of mobile advertising?
8. Define logs and its types?
9. Define bounce rate and its management?
10. What is exchange marketing?
11. What is analytics?
12. List any 5 views of analytics?
13. Define social media and list any 5 social media platforms?
14. Define customers pain point?
15. Define crawler?

Process of online advertising:

Add planning
Create catalog space
Scheduling
Materialized

Trading types:
Buying selling
Auction
Exchange

5 Characteristics of SEO:
Appropriate and relevant
Content must be original
Lack of error
Each page of website is a landing page
Bounce rate should be less than 50%.
Objectives and advantages of mobile advertisement:

OBJECTIVE :
Engage target audience

ADVANTAGE:
Insert user experience
Activity trace
customers responses

Logs and its types:

LOG: written thing (Log not happen over the internet).
Blog: Publish on internet.
Vlog: Video form.

Bounce Rate:

Exchange Marketing:
Two websites exchange their advertisement on their website (Exchange).

Analytics
Where we can see the Stats:
Country wise
Gadgets wise (Mobile, Desktop)
Software (IOS, Android)
Bounce rate
Online users
Average time Stay on a page

Customer Pain Point

Critical feedback from customer
Negative feedbacks by customers on online blogs or social media

Crawler: