L. E.

College (Diploma), Morbi

Information Technology Department

Essentials of Digital Marketing (4341601)

Question Bank
1. Explain P.O.E. M. Framework
2. Describe the need of SEO in digital marketing.
3. Explain any 3 concepts of digital marketing.
4. Differentiate between traditional marketing and digital marketing.
5. Describe skills required in digital marketing.
6. Explain the key components of digital marketing plan.
7. Differentiate: on-page and off-page optimization in SEO.
8. What typical skills must one possess to pursue a career in digital marketing?
9. Differentiate between black hat and white hat SEO techniques.
10. How search engine works?
11. Discuss different ways to improve SEO ranking.
12. Explain the factors that affect SEO and how they affect search engine rankings.
13. Define the following key metrics: Unique visitors, Bounce rate, Pageviews.
14. Define the following key metrics: New Visits, Pages/visit, and Average Visit Duration.
15. Explain A/B testing in web analytics.

Vision: To create technically skilled and ethical IT professionals to meet the needs of industry
and society.