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    k.sathishcr7
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    This document contains a question paper for the course "Internet and Digital Marketing" with three sections. Section A contains 10 short answer questions about topics like domains, websites, SEO, hyperlinks, hashtags, campaign marketing, LinkedIn, PPC, promotional mix, and advertising budgets. Section B has 5 long answer questions about digital marketing importance, landing pages vs web pages, off-page SEO techniques, SEO types and applications, blog writing and factors, YouTube vs Instagram marketing. Section C contains 3 long answer questions, one of which is compulsory, about differences between traditional and digital marketing, crawling indexing and ranking factors, and dealing with falling marketing campaign performance. It also covers CPC vs CPM and

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    This document contains a question paper for the course "Internet and Digital Marketing" with three sections. Section A contains 10 short answer questions about topics like domains, websites, SEO, hyperlinks, hashtags, campaign marketing, LinkedIn, PPC, promotional mix, and advertising budgets. Section B has 5 long answer questions about digital marketing importance, landing pages vs web pages, off-page SEO techniques, SEO types and applications, blog writing and factors, YouTube vs Instagram marketing. Section C contains 3 long answer questions, one of which is compulsory, about differences between traditional and digital marketing, crawling indexing and ranking factors, and dealing with falling marketing campaign performance. It also covers CPC vs CPM and

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    © All Rights Reserved
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    4 views2 pages

    U 4812

    Uploaded by

    k.sathishcr7
    This document contains a question paper for the course "Internet and Digital Marketing" with three sections. Section A contains 10 short answer questions about topics like domains, websites, SEO, hyperlinks, hashtags, campaign marketing, LinkedIn, PPC, promotional mix, and advertising budgets. Section B has 5 long answer questions about digital marketing importance, landing pages vs web pages, off-page SEO techniques, SEO types and applications, blog writing and factors, YouTube vs Instagram marketing. Section C contains 3 long answer questions, one of which is compulsory, about differences between traditional and digital marketing, crawling indexing and ranking factors, and dealing with falling marketing campaign performance. It also covers CPC vs CPM and

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    of 2

    NOV 2021

    Question Paper No: U/4812


    Course Code : 2063310
    TITLE : INTERNET AND DIGITAL MARKETING

    Time : 3 Hours Maximum Marks:100


    Section – A (10*2=20 Marks)
    Answer ALL the questions.

    1. What is a domain?
    2. What is a website?
    3. What is SEO?
    4. What is Hyperlinks?
    5. How hash-tags play a vital role in marketing.
    6. What is campaign-based marketing?
    7. Why LinkedIn accounts are used?
    8. What is PPC?
    9. What is promotional mix?
    10. How will you prepare advertising budget?
    Section – B (5*7=35 Marks)
    Answer ALL the questions.
    11. a) Identify the Importance of Digital marketing
    (Or)
    b) Identify the differences between landing page and Web Pages.

    12. a) List down and identify the five off page SEO techniques which are used by
    businesses.
    (Or)
    b) Explain the Types of SEO and its application

    13. a) How to write blogs, and classify the various factors affecting blogs.
    (Or)
    b) How is YouTube marketing different from Instagram marketing.
    14. a) Explain the types of ads.
    (Or)
    b) How does an ad gets ranked and explains how bidding work does.
    15. a) Explain the Benefits of email marketing.
    (Or)
    b) Determine the Strategies of email marketing.
    Section – C (3*15=45 Marks)
    Answer ALL the questions. (Question number 16 Compulsory)

    16. Discuss the differences between traditional marketing and digital marketing.

    17. a) What is crawling, indexing and ranking, how website content and domain name
    affects the ranking factor? Give examples to support your inference.
    (Or)
    b) A marketing campaign had excellent reports for the first 2 days but the performance
    gradually started falling. List down the reason for the fall and explain how to deal
    with such situation.

    18. a) Explain the difference between CPC & CPM.


    (Or)
    b) What can be inferred from each type of heat map about a website and determine
    the action should subsequently be taken?

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