11/11/2020 Digital Marketing Questions And Answers - Letsfindcourse

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Digital Marketing MCQs Topics

Basics (digital-marketing-mcq)

SEO (seo-mcq-questions)

Social Media (social-media-marketing-mcq)

Content (content-marketing-mcq)

Email Marketing (email-marketing-mcq)

Mobile Marketing (mobile-marketing-mcq)

Pay Per Click (pay-per-click-mcq)

Conversion Rate Optimization (conversion-rate-optimization-mcq)

Web Analytics (web-analytics-mcq)

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Digital Marketing Questions And Answers

11. The 4Ps of marketing as de ined by Philip Kottler are:

A. Price, Product, Place, and Promotion

B. Price, Performance, Place, and Promotion
C. Price, Product, Place, and Positioning
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11/11/2020 Digital Marketing Questions And Answers - Letsfindcourse

D. PR, Product, Place, and Person

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View Answer

Ans : A
Explanation: In the 60s, Kotler introduced the 4Ps of marketing: Price, Product, Place, and Promotion.

12. Which one of these statements is correct?

A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing
budget.
B. 98% of marketers affirm that offline and online marketing are merging
C. Online marketing professionals are paid 50% less than marketing professionals.
D. Around 25% of the global population is now on the Internet.
View Answer

Ans : B
Explanation: It is true that 98% of marketers affirm that offline and online marketing are merging (Source: Gartner's
report in 2016).

13. What are the key considerations for people in sales while they use social media for
selling (Social Selling)?

A. Check if their clients are on social media and then connect with them on the relevant social networks
B. Avoid using social media to sell
C. Build their professional brand and then position themselves as subject matter experts in their field to
build credibility
D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their
posts
View Answer

Ans : C
Explanation: Social selling is the art of using social networks to find, connect, understand, and nurture sales
prospects. People in sales should first build their professional brand and then position themselves as subject matter
experts in their field to build credibility.

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14. Which one of the following statements is true?

A. LinkedIn works best for B2B organizations

B. Pinterest is great for driving traffic to your product catalog on your website
C. Facebook is excellent for businesses that operate in the consumer market
D. All of the above
View Answer

Ans : D
Explanation: Each social network has its own specific characteristics. All the statements above are true.

15. How would you describe what multi-channel attribution does?

A. Gives the conversion credit to the first click

B. Assigns equal percentages for conversions to every step
C. Accredits deserving touch points along the conversion journey
D. Gives the conversion credit to the last click
View Answer

Ans : C
Explanation: Multi-channel attribution helps to identify the touch points in the path to purchase and clarify which
channels contribute to what customer actions

16. Why did Internet Service providers clamp down on personal emails being used for
mailing purposes?
A. Because it would use excessive server resources
B. Because they couldn't check who was opening the email
C. Because it would slow down the network
D. Because it was against the email user guidelines
View Answer

Ans : A

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Explanation: Internet Service Providers clamped down on email volumes and private accounts because emails
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and some of the emails were old, invalid or bounced. 

17. What makes the mobile phone the ultimate brand engagement platform?
A. The mobile phone allows for targeted messages, advertising and apps to drive engagement.
B. The mobile phone enables businesses to use apps to drive engagement.
C. The mobile phone allows SMS, Messaging and Social Media to drive engagement.
D. The mobile phone allows for targeted messages, customer engagement, and interactive features to
drive engagement.

View Answer

Ans : D
Explanation: Mobile phones enable marketers to use hyper-segmentation to reach specific groups with an
accurately tailored message.

18. Location is a unique feature of Mobile Marketing because ____________.

A. It enables brands to hyper-target their customers.
B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
C. It allows you to personalize your marketing messages to the mobile user in a particular location.
D. You can run different campaigns based on the location of the mobile user.
View Answer

Ans : B
Explanation: Location-based services can be an integral part of marketing strategy to track customers of a certain
location. Customizing the marketing messages to suit the users of a particular location is a unique feature of mobile
marketing.

19. What are the two types of targeting that can be done with PPC advertising?

A. Reaching people by demography and reaching people by interest

B. Reaching new prospects and reaching prior visitors (Remarketing)
C. Reaching people who search and people who visit websites
D. Reaching people through Retargeting and reaching people through Remarketing

View Answer

Ans : B
Explanation: PPC is known for its ability to reach users who are actively searching, but it can also be highly
targeted. The two types of targeting you can do with PPC advertising is reaching new prospects and reaching prior
visitors (Remarketing).

20. What is an ad group?

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A. An ad group is a collection of related keywords and ads.

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B. An ad group is a collection of related ads.

C. An ad group is a collection of related campaign settings and ads.
D. An ad group is a library of your ads grouped by category.

View Answer

Ans : A
Explanation: An ad group is a collection of related keywords and ads. As ad groups are at the bottom of the settings
flow, they inherit settings from the account and the campaign.

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