Professional Documents
Culture Documents
) Sridhar Vaithianathan
Acknowledgements
List of Figures
List of Tables
EXECUTIVE SUMMARY
Objective of the report
Research Methodology
Type of Research (Qualitative or Quantitative)
Data Collection Methods
o [Primary (E.g.: - Questionnaire) / Secondary (E.g.: - Market Research Reports) /
Both]
Data Analysis Techniques used
Findings of the Study
Who can utilize the Result of the study? (i.e.) implications of study.
COMPANY OVERVIEW
Refer “About Us” section - Company Website.
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Prof.(Dr.) Sridhar Vaithianathan
RESEARCH METHODOLOGY
What type of data are you going to collect? Primary / Secondary / Both
How are you going to collected data? Questionnaire / Interview / Observation
How to prepare the Questionnaire & Wordings of Qs? Refer the past literature!
What Data Analysis Techniques are you going to use?
o T-test, ANOVA, Factor/Cluster/Discriminant Analysis, MLR, LR.
Present the results of the Data analysis.
IMPLICATIONS – MANAGERIAL/PRACTICAL
link your Findings to how it is practically useful for Managers.
link your findings to how it would improve the process/procedures/decision making.
Link your findings with all stakeholders, who would benefit from it.
REFERENCES
Follow APA style referencing [ YouTube Video - https://youtu.be/pelP9FXapNg]
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Prof.(Dr.) Sridhar Vaithianathan
APPENDIX
Glossary of Terms
Questionnaire
Exhibit (If Any)
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