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Subject Code: KOE094

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BTECH
(SEM VIII) ADDITIONAL COP EXAMINATION 2021-22
DIGITAL AND SOCIAL MEDIA MARKETING
Time: 3 Hours Total Marks: 100
Notes:
 Attempt all Sections and assume any missing data.
 Appropriate marks are allotted to each question, answer accordingly.

SECTION-A Attempt All of the following Questions in brief Marks (10X2=20)

Q1(a) What are the strategy for digital marketing?
Q1(b) Why traditional marketing is important?
Q1(c) What are the types of social media marketing?
Q1(d) How does a blog make money?
Q1(e) What is gamification digital marketing?
Q1(f) What is Search Optimization in SEO?
Q1(g) What makes digital marketing successful?
Q1(h) What is online PR in digital marketing?
Q1(i) What is meant by digital marketing?
Q1(j) Why digital innovation is important?

SECTION-B Attempt ANY THREE of the following Questions Marks (3X10=30)

18
32

Q2(a) What are the trends that are driving shifts from traditional marketing practices to digital

8.
marketing?
_1

13
Q2(b) Explain the types of social media?
2S

Q2(c) What is the relationship between content and branding also explain its impact on sales?

6.
Q2(d) Why is digital marketing more cost-effective than traditional marketing?
P2

Q2(e) What are the main areas of digital transformation?

.7
03
Q

|1

SECTION-C Attempt ANY ONE following Question Marks (1X10=10)

Q3(a) Explain modern digital consumer and new consumer's digital journey?
04

Q3(b) Explain the latest trends in marketing practices?

3:

SECTION-C Attempt ANY ONE following Question Marks (1X10=10)

:4

Q4(a) How can you use Facebook and Twitter for marketing?
13

Q4(b) What are the types of social media advertising?

2
02

SECTION-C Attempt ANY ONE following Question Marks (1X10=10)

Q5(a) What are the differences between brand and content?
-2

Q5(b) What types of insights do Web analytics tools provide for digital marketers?
10
1-

SECTION-C Attempt ANY ONE following Question Marks (1X10=10)

Q6(a) What are the best strategies to manage online reputation?
|2

Q6(b) Explain the principles of digital transformation?

SECTION-C Attempt ANY ONE following Question Marks (1X10=10)

Q7(a) How digital marketing is adding value to business and evaluating cost effectiveness of
digital strategies?
Q7(b) What are security issues in digital and social marketing?

QP22S_132 | 21-10-2022 13:43:04 | 103.76.138.18