E –Commerce and Business Communication

E-commerce
Additional Questions

Chapter 1: Introduction to E-Commerce

Group A: 1 Marks MCQ

1. Watch one of the following is viewed as “gateways” to the Internet?

(A) Transaction Broker (B) E-tailor
(C) Content provider (D) Portals

2. Wholesaler to retailer transactions represents which model?

(A) B2B (B) B2G
(C) C2C (D) C2B

3. E-commerce we mean :
(A) Commercial activities using computer only
(B) Commerce which depends on electronics
(C) Commerce which is based on electronic transactions using telecommunication network
(D) Commercial transactions of electronic goods

4. Which one of the following in the key factor for faster growth of E-commerce?
(A) Increase in mobile application (B) The Internet facility
(C) The World Wide Web concept (D) Both (B) and (C)

5. Which type of E-commerce deals with auction?

(A) B2B (B) C2C
(C) B2C (D) C2B

Group B: 2 Marks MCQ

1. E-Governance means :
(A) Application of Information and Communication Technology for providing services between
business to customers.
(B) Application of Information and Communication Technology for delivering Government
Services and exchange of information.
(C) Application of Information and Communication Technology for providing services between
customers to customers.
(D) All of the above

2. Out of the following statements which one is correct?

(A) M-commerce is the next generation form of E-commerce
 (B) E-commerce generally used for conducting business through electronic media
(C) E-promotion is the next generation form of E-commerce
(D) E-commerce is the next generation form of M-commerce

3. Which one of the following is not a type of B2B market place?

(A) Buyer-oriented (B) Independent
(C) Supplier oriented (D) Dependent

Chapter 2: Electronic Customer Relationship Management and

Supply Chain Management
Group A: 1 Marks MCQ

1. The strategic aspects of E-CRM are:

(A) Analytical aspect (B) Operational aspect
(C) Collaborative aspect (D) All of the above

2. Supply Chain Management (SCM) helps an enterprise in:

(A) Reducing the time it takes to make a product available
(B) Reducing the production costs
(C) Increasing the production costs
(D) All of the above

Group B: 2 Marks MCQ

1. Referral stands for :

(A) A key E-CRM technique to follow-up a customer when they abandon a shopping cart to
encourage them to buy
(B) A key E-CRM technique to tailor messages according to stated preferences or observed buyer
behaviour
(C) A key E-CRM technique to encourage existing customers to recommend friends and
colleagues to purchase
(D) A key E-CRM technique of selling higher-end version of the product than that of the customer
originally came to buy

2. From the following which statement represents Supply Chain Management?

(A) Streamlining of activities and processes involved in supplying goods and services to the
customers
(B) Streamlining of activities and processes involved in sourcing, procurement, conversion and
delivery of goods and services to the customers
(C) Streamlining of selection processes of right supplier from a wide variety of suppliers
(D) Streamlining of all internal and external functions of supply of goods and services of an
organization

3. __________ is a form of electronic commerce which uses __________ to assist online buying and
selling of products and services.
(A) Mobile Commerce; mobile media (B) Virtual Commerce; virtual media
(C) Electronic transaction; electronic media (D) Social Commerce; social media

4. Out of the following which one represents persuasive E-CRM?

(A) Which aims at acquiring new customers by leveraging the relationship with existing customer
 (B) Whereby enterprise use knowledge about customers to convince them with different offerings
that fit their needs and meet their requirements more closely
(C) In which customers’ experience and interaction feedback are emphasized in terms of
integration and collaboration for the purpose of providing more customised products or
services
(D) Which involves regular communication with customers to develop closer customer relation
and to create a bond with customers by personalizing communication

5. In today’s highly competitive and fast paced market place, Supply Chain Management module of
an ERP offers a comprehensive set of components for both __________ and __________
management.
(A) Planning; strategic (B) Order; logistics
(C) Manufacturing; distribution (D) Sales; distribution

Chapter 3: Digital Payments

Group A: 1 Marks MCQ

1. What is the full form of NEFT?

(A) National Electronic Fun Transmission (B) National Electronic Fund Transfer
(C) National Electronic Fund Terms (D) National Electronic Fund Treatment

Group B: 2 Marks MCQ

1. The most secure encryption technique used in present day data transmission is __________. It
demands a __________ trusted by everyone with whom secret key can be shared.
(A) Digital Wallet; Local Authority
(B) Digital Signature; Certificate Authority
(C) Digital Encryption; Permanent Authority
(D) Digital Payment; National Authority

2. Out of the following which service provided by National Payments Corporation of India (NPCI)?
(A) United Payment System (UPS)
(B) National Project House (NPH)
(C) Aadhaar Payment Bridge System (APBS)
(D) National Payment Switch (NPS)

3. Identify the correct one from the following:

(A) Electronic Data Interchange (EDI) technology and Electronic Funds Transfer (EFT)
technology antedate the arrival of E-commerce
(B) Electronic Data Interchange (EDI) technology and Electronic Funds Transfer (EFT)
technology is introduced along with E-commerce
(C) Electronic Data Interchange (EDI) technology and Electronic Funds Transfer (EFT)
technology succeed the arrival of E-commerce
(D) None of the above
 Chapter 4: Enterprise Resource Planning
Group A: 1 Marks MCQ

1. With a common computing platform ERP system is built on a __________.

(A) Centralised layout (B) Centralised database
(C) Individual database (D) Modular database

2. Out of the following which one is not part of an ERP implementation?

(A) Consultants (B) Employee
(C) Customer (D) Vendor

Group B: 2 Marks MCQ

1. ERP system is for __________ and the cost of ERP __________.

(A) Entire organization; depends on the package
(B) Major departments only; depends on the size
(C) Marketing and sales; depends on the time period
(D) Production department; depends on the number of employee

2. Identify the full form of MRP and AHP.

(A) Master Resource Planning; Analytical Hierarchy Part
(B) Material Resource Planning; Analytical Hierarchy Programme
(C) Manufacturing Resource Planning; Analytical High Performance
(D) Material Requirement Planning; analytical Hierarchy Process

Chapter 5: New Trends in E Commerce

Group B: 2 Marks MCQ

1. Which of the following is not the limitation of Digital Marketing?

(A) Digital Marketing has got a high set up cost for an attractive website layout.
(B) Still there are many customers who are not aware of online facilities and go for products on
store rather than buying it digitally.
(C) It allows marketer to have real item results relating to performance of the campaign.
(D) When it comes digital marketing one needs to be careful about fraudulent activities and it is
the prime challenge to prevent the hacking possibilities.

2. Which of the following is the advantage of advertisement in Social Media?

(A) In case of advertisement in social media, customer service is not easily accessible.
 (B) It is the most cost effective marketing tool in the present business scenario to promote a brand
in front of existing and potential buyer.
(C) Advertisement in social media is considered as a slower process of promotion of goods and
services.
(D) In case of advertisement in social media, user can post anything which may have huge
consequences for any business.

Answer Key

Chapter 1
Group A: 1 (d); 2. (a); 3. (c); 4. (d); 5 (c)
Group B: 1 (b); 2. (b); 3 (d)

Chapter 2
Group A: 1 (d); 2 (a)
Group B: 1 (c); 2 (b); 3 (a); 4 (c); 5 (c)

Chapter 3
Group A: 1 (b)
Group B: 1 (b); 2 (c); 3 (b)

Chapter 4
Group A: 1 (b); 2 (c)
Group B: 1 (a); 2 (d)

Chapter 5
Group A:
Group B: 1 (a); 2 (b)

Business Communication

1. Communication is a dynamic process – Explain the statement.

Answer:
Communication is an exchange of ideas, facts, opinions, information, understanding,
feelings and emotions between two or more persons.
It is a systematic and continuous process of telling, listening and understanding.
It is the essence of management. It is the life-blood of modern business and industry.
It is a dynamic process as it keeps evolving constantly as per the needs and
requirements of the business. It can be constantly adjusted as per the change in
needs and requirements of the business. Dynamism is relevant as it helps in making
the communication and effective, which in turn enables an organization to build its
goodwill.
 2. State the objectives of communication.

Answer:
Motivation to employees: It encourages the employees to accept new ideas, for
completion of the work systematically. It leads to better employer-employee
relations.
(i) Quick implementation of decisions: Effective communication
systems help the management to implement decisions quickly.
Moreover, such systems help the employees to adjust quickly to the
changing circumstances.
(ii) Promotion of managerial efficiency: Communication is the
lubricant fostering the smooth operation of the management process.
It keeps people working in accordance with the decision of the
management.

(iii) Cooperation through understanding: Communication induces

human beings to put forth genuine efforts in work performance. It
inculcates the understanding of employees, gains their willing
acceptance, and leads them to put in greater efforts. It ensures
efficiency in work, in all respects.

(iv) Basis of leadership action: Effectiveness of leadership is greatly

influenced by the adequacy and clarity of communication. Personal
communication is essential for maintaining man-to-man relationships
in leadership.

OR

State the principles of effective communication.

Answer:
i. Clarity of message: The subject-matter to be communicated, must be
clear. Ambiguous (or confusing) terms should not be used, because that
might deviate from the actual purpose of the communication.

ii. Unbiasness: Communication should be free from personal prejudices.

It must take into account the interests of the other parties.

iii. Reciprocal communication: Both the communicator and the

communicate should participate in the communication. There should be
a reciprocal effect (i.e., two- way communication).

iv. Consistency: The communication should be consistent. The

communicator should communicate the message that he believes to be
 true and proper. There should not be any gap between what he says and
what he does.

v. Speed: The communication system should be capable of carrying

messages speedily. However, speed of communication should not
impair the accuracy of the information to be transmitted.

3. Distinguish between formal and informal communication.

Answer:

Basis of Formal Informal

Differentiation Communication Communication

i. Type It is a written communication. It is an oral and gestural

communication

ii. Another Name Official Communication Grapevine Communication

iii. Reliability More reliable than informal Comparatively less reliable.

communication

iv. Speed Slow Very fast

v. Evidence Documentary evidence is Documentary evidence is

present and can be used for absent.
future reference.

vi. Time taken Time consuming process. Lesser time taken.

vii. Advantage Effective due to the systematic Efficient as employees can

flow of information. discuss their work related
problems.

viii. Disadvantage Long chain of communication. No authenticity of this

communication.

ix. Secrecy Full secrecy is maintained. It is difficult to maintain the

secrecy.

x. Flow of Information Only through predefined Can move freely, as there are
channels. no prescribed channels.
 OR

Discuss the characteristics of Corporate Communication.

Answer:
Corporate communication implies the ideas, views and information that are meant to
be conveyed, amidst corporate houses.
The characteristics are as follows:
 Situation analysis: It involves a clear understanding of the current problems
and bottlenecks that an organization is facing. Research work plays a
dominant role here, because it helps in understanding the behavioural ideas.

 Setting the objectives after proper analysis: In this stage, identification of

the role of communication is ascertained, in order to resolve the problems
that were encountered in the previous stage. Fair amount of consideration is
given to the attitudes and behavioural aspects.

 Selection of a strategic plan: In this stage, after considering all the relevant
factors, the most effective strategy for the communication programme, is
chosen.

 Assessment of the effect of communication: The outcome of the

communication planning cycle is evaluated on an incessant basis. This is
done in order to ensure that the implementation of the communication plan
was done well.

 Attaining feedback through continuous monitoring: The result of an

action is not known explicitly, until it receives a proper feedback. Thus,
feedback is attained and if there are deviations from the plans that were
originally frames, such deviations are sorted properly. The process of taking
feedback and acting upon it, is also a continuous one.

4. Write notes on any two.

a. Email
b. Fax
c. Video conferencing

Answer (a):

Electronic mail (e-mail)

• This involves sending written messages through tele-communication links.
 • The message to be sent through e-mail is typed on the computer, and is
transmitted on the internet address (i.e., website) of the receiver.
• E-mail is the fastest method of communicating written messages anywhere in
the world, at the least cost.
• Because e-mail has such a wide audience, businesses can use the technology
to keep in touch with clients, provide and receive feedback, solicit new
customers and even offer a venue for customers to contact executives at any
time of the day.
• E-mail also allows users to send and receive files as attachments to messages,
so, technology firms can instantly distribute critical patches and updates, via e-
mail attachment facility.
• E-mail is the quickest means of transmitting written messages.
• It provides the facility of sending and receiving the messages anytime during
the day and night, i.e., 24 x 7 access.
• E-mail message can be sent to a large number of people simultaneously,
depending upon the requirement of the situation and purpose of
communication.
• It does not require any stationery (like pen, pencil, paper, stamp, etc.) to be
used. The messages sent or received through e-mail can be stored for future
reference.
• Moreover, e-mail messages are supposed to be highly confidential and secure.
• It is suitable for any type of message, whether it is a letter, picture, design, etc.
• It ensures instant feedback provided both the receiver and the sender of the
message are simultaneously sitting at their computer terminals.

Answer (b):
FAX
• FAX is a mechanical device used for transmitting drawings, sketches,
diagrams, etc., from one office of the business to its other office, situated at a
distant place.
• It is also used for quick and easy transmission of written messages, from one
office to another.
• It works at a high speed and ensures quick transmission of messages.
• This machine transmits copies of important documents from one place to
another at the speed of a telephone call.
• Faxing has reliability advantages over postal messages also, because there is
always a possibility of risk of loss of documents even in postal mails.
• Faxes transmit the document instantly.
• Fax machines have been used in offices since many decades, and many
professionals are accustomed to using them as a part of their daily routine.
They are simple to operate.
• With email there is always a risk that accounts can be hacked and documents
might be intercepted by third parties. But, if one’s office is secure, there is less
risk with a fax.
 • Fax machines provide the user with a printable receipt that the document was
sent to a specific location. Such proof enables the sender to verify to what
number the document was sent along with the number of pages that was there
in the communication.

Answer (c):

Video conferencing
• This is a system by which people staying at different places can discuss certain
issues of common interest.
• This method of communication is very effective for executives, political leaders,
consultants, etc.
• With the help of this facility, people can hold a conference and can both hear
and see one another on television screen.
• It has now become quite commonplace in many business organizations and
nowadays even employee interviews are done through video-conferencing,
particularly in big organizations.
• A typical video conferencing system consists of a set-top box, high quality
digital camera, coder/ decoder hardware, external microphones, telephone,
satellite connection and other components.
• These facilities enable the participants in distant locations to take part in a
conference, by means of electronic sound and video communication.
• It reduces time, distance and cost of exchanging views.
• It improves the quality of timely decisions.
• When conferencing is conducted with the help of a computer, we can call it
computer conferencing. For this conferencing, we require a computer,
telephone, internet facility and web camera. This conferencing can be used for
seminars, meetings, consultations and recruitment.
• In this era of globalization, when multinational corporations are simultaneously
operating in several countries, video conferencing can prove to be a very
effective means of mutual consultation. It can lead to substantial saving, both
in terms of money and time.

5. Draft the notice along with the agenda of the 15th Annual General
Meeting of Alfa Company Limited 20, B B D, Bag Kolkata-700001.

Answer:
ALPHA LIMITED
CIN: U40777WB1991PLC011777
Registered Office: 20, B.B.D. Bagh, Kolkata – 700001
Phone: 033- 23507777,
Email - investor.relations@alpha.com
Website: www.alpha.com
NOTICE
NOTICE is hereby given that the FIFTEENTH ANNUAL GENERAL MEETING (“AGM”)
of the members of SKIPPER LIMITED will be held on Monday, 12 August 2019 at 3:30
p.m at 20, B.B.D. Bagh, Kolkata – 700001, to transact the following businesses:

ORDINARY BUSINESS:
1. To receive, consider and adopt the audited financial statements of the Company for
the financial year ended 31 March 2019, together with the reports of the Board of
Directors and the Auditors thereon;

2. To declare dividend on equity shares at the rate of Rs.0.25 per equity share for the
financial year ended 31 March 2019.

3. To appoint a Director in place of Shri M.S. Dhoni (DIN: 00077777), who retires by
rotation and being eligible, offers himself for re-appointment.

4. To appoint Statutory Auditors and fix their remuneration and in this regard to consider
and if thought fit, to pass with or without modification(s) the following resolution as an
Ordinary Resolution:

“RESOLVED THAT pursuant to the provisions of Sections 139, 141, 142 of the
Companies Act 2013 (Act)and other applicable provisions, if any of the Act read with the
Companies (Audit & Auditors) Rules, 2014 (including any statutory modification(s) or re-
enactment thereof, for the time being in force) and pursuant to the recommendation of the
Audit Committee, M/s. MKB & Associates, Chartered Accountants, Kolkata (Firm
Registration No. 307777E) be and is hereby re-appointed as the Statutory Auditors of the
Company for a further period of five years and to hold office from the conclusion of 15th
Annual General Meeting till the conclusion of the 20th Annual General Meeting of the
Company at a remuneration to be decided by the Board of Directors in consultation with
M/s MKB & Associates, plus applicable taxes and reimbursement of actual out of pocket
expenses incurred by them during the course of audit.”

SPECIAL BUSINESS:
5. To consider and if thought fit, to pass, with or without modification(s), the following
resolution for appointment of Mr. Harvey Specter as Independent Director of the
Company as an Ordinary Resolution:

“RESOLVED THAT pursuant to the provisions of Sections 149, 152 and other applicable
provisions , if any, of the Companies Act, 2013 (Act) read with Schedule IV of the Act and
the Companies (Appointment and Qualification of Directors) Rules, 2014 (including any
statutory modification(s) or re-enactment thereof for the time being in force) as amended
from time to time and upon recommendation of the Nomination & Remuneration
Committee and approval of the Board of Directors, Mr. Harvey Specter (DIN: 00112277),
who has submitted a declaration that he meets the criteria for independence under
Section 149 of the Act and who has been appointed as an Additional Director (in the
category of Independent Director) by the Board of Directors with effect from 30 September
2018, in terms of Section 161 of the Act and who holds office up to the date of this Annual
General Meeting and in respect of whom the Company has received a notice in writing
under Section 160 of the Act from a member, proposing his candidature for the office of
Director be and is hereby appointed as an Independent Director of the Company, not
liable to retire by rotation, to hold office for a term of five consecutive years, with effect
from 30 September 2018.

RESOLVED FURTHER THAT the Board of Directors and/ or Company Secretary, be and
are hereby severally authorized to do all such acts, deeds, matters and things as may be
considered necessary, desirable and expedient to give effect to this resolution.”

By order of the Board

For Alpha Company Limited

Michael Ross
Date: 22 May 2019
Company Secretary
Membership No: A11777
Registered Office:
20, B.B.D. Bagh, Kolkata – 700001

NOTES:
1) A member entitled to attend and vote at the meeting is entitled to appoint a proxy to
attend and vote instead of himself/herself and the proxy need not be a member of
the company.

The instrument appointing the proxy, in order to be effective, must be deposited at

the registered office of the Company, duly completed and signed, at least 48 hours
before commencement of the meeting. A person can act as proxy on behalf of
members not exceeding fifty (50) and holding in the aggregate not more than ten
percent (10%) of the total share capital of the Company. A member holding more
than ten percent (10%) of the total share capital of the Company carrying voting
rights may appoint a single person as a proxy and such person shall not act as a
proxy for any other person or member. A proxy form is annexed herewith.
2) Corporate members intending to send their authorized representatives to attend the
meeting are requested to send to the Company a certified true copy of the board
resolution pursuant to Section 113 of the Companies Act, 2013, authorizing their
representative to attend and vote on their behalf at the meeting.
3) Members/ Proxies should fill the attendance slips and handover the same at the
entry of the meeting venue. The members shall carry copy of their Annual Report to
the meeting, if required. No annual reports will be available for distribution at the
meeting venue.

4) Relevant documents referred in the Notice or Explanatory statement will be open for
inspection by the members at the Meeting and such documents will also be
available for inspection at the registered office of the Company on all working days
between 11.00 a.m. to 1.00 p.m. up to the date of Annual General Meeting.

5) The Explanatory Statement pursuant to Section 102 of the Companies Act, 2013
(Act) forms part of this notice.

6) A route map showing direction to reach the venue of the 15th Annual General
Meeting forms part of the notice.

7) The Register of Directors and Key Managerial Personnel and their shareholding
maintained under Section 170 of the Act, the Register of Contracts or Arrangements
in which Directors are interested under Section 189 of the s Act will be available for
inspection at the Annual General Meeting.

8) Any query relating to financial statements must be sent to the Company’s registered
office at least seven days before the date of the Meeting.

9) Electronic copy of this notice along with Attendance Slip, Proxy Form and the
Annual Report for FY 2018 –19 is being sent to all the members whose email IDs
are registered with the Company for communication purposes unless any member
has requested for a physical copy of the same. For members who have not
registered their email address, physical copies of this notice along with Attendance
Slip, Proxy Form and the Annual Report for FY 2018 –19is being sent as per the
permitted mode.

10) Members may also note that the Notice of the 15th Annual General Meeting and the
Annual Report for the FY 2018–19 is also available on the Company’s website
www.alpha.com for download. The physical copies of the aforesaid documents will
also be available at the Company’s registered office for inspection during normal
business hours on all working days. Members are entitled to receive all
communication in physical form by post, free of cost, upon making a request for the
same. The shareholders may send requests to the Company’s email id:
investor.relations@alpha.com for this purpose.

EXPLANATORY STATEMENT OF MATERIAL FACTS PURSUANT TO

SECTION 102 OF THE COMPANIES ACT, 2013:
Item No.5
The Board of Directors on the recommendation of the Nomination and
Remuneration Committee at its meeting held on 30 September 2018 had
appointed Mr. Harvey Specter as an Additional Director (in the capacity of
 Independent Director) of the Company. Pursuant to the provisions of Section
161(1) of the Act, Mr. Harvey Specter shall hold office up to the date of this AGM.
The Company has received notice from a Member, under Section 160 of the Act,
proposing the candidature of Mr. Harvey Specter for the office of Director of the
Company. The Nomination and Remuneration Committee and the Board of
Directors have also recommended appointment of Mr. Harvey Specter as an
Independent Director of the Company.
Mr. Harvey Specter completed his Bachelor’s as well as Master’s Degree in law
from Harvard Law School, Cambridge, United States, and has over 25 years of
experience in practicing law. He has authored several books on law that are
renowned world-wide.
Mr. Harvey Specter is not disqualified from being appointed as a Director in terms
of Section 164 of the Act and has given his consent to act as a Director and has
also confirmed that he has not been debarred by SEBI from accessing the capital
market as well as from holding the office of Director pursuant to any SEBI/MCA
order or any other such authority.
The Company has also received a declaration from Mr. Harvey Specter to the
effect that he meets the criteria of independence as prescribed under Section
149(6) of the Act, read with Rules framed thereunder.
Mr. Harvey Specter is not related to any Director or Key Managerial Personnel of
the Company in any way and in the opinion of the Board of Directors, he is
independent of management.
A copy of the letter of appointment, setting out terms and conditions of his
appointment, is available for inspection for the members at the registered office of
the Company on all working days between 11.00 a.m. to 1.00 p.m. up to the date
of Annual General Meeting.
Except Mr. Harvey Specter, being an appointee and his relatives, none of the
Directors, Key Managerial Personnel of the Company or their relatives are in any
way, concerned or interested, in the resolution set out at item no. 5 of the notice.
The Board is of the view that Mr. Harvey Specter’s knowledge and experience will
be of immense benefit and value to the Company and thus recommends the
Ordinary Resolution as set out at item no. 5 for approval of members of the
Company.

6. Write a letter to M/s. Dhar Brothers, 41, Camac Street, Kolkata-700017,

requesting payment of their outstanding bill no. 521/19 dated 19.03.19 for
Rs 50,000 without a delay.

Answer

To,
M/s. Dhar Brothers
41, Camac Street
The Manager (Marketing)
Kolkata – 700071
Sub: Demand Notice for outstanding bill
Dear Sir,
This is with reference to the bill no. 521/19 dated March 19, 2019, raised by us for
Rs. 50,000/- for the materials supplied to you in accordance with your Purchase
Order dated February 20, 2019 and your request letter dated March 1, 2019, for the
supply of goods as per the said Purchase Order.
You were liable to make the payment of Rs. 50,000/- within 15 days from the date of
our bill. However, you failed to pay our bill within the stipulated time. Thereafter,
several requests were made to you to clear our bill. However, even till date our bill
has not been cleared despite our repeated requests and reminders.
In the aforesaid circumstances, we hereby call upon you to forthwith make payment
of the aforementioned sum upon receiving this notice. In the event you fail to act as
aforesaid, we shall be constrained to take appropriate measures as may be advised,
including initiation of legal proceedings which shall be provided with at your sole risk,
costs and peril.

Yours faithfully,
For NS Limited

Donna Paulsen
(Director)

OR

Draft a circular notifying the increase in selling price of your product due to
rise in cost and seeking continuous patronage of the customers.

Answer:

CIRCULAR
Pearson Specter Litt & Co.
1, N.S. Road,
Kolkata- 700001

Circular No. PSL/77/19 Dated: 1st December, 2019

Dear Sirs,
This is to bring to your kind attention that the selling price of our product, i.e. the
furniture items shall increase by 5% with effect from December 10, 2019 because of
a manifold increase in the cost incurred by us on the raw materials, mainly wood.
The said increase is inevitable only because of the change in the market scenario,
leading to increase in the cost of raw materials that we import from China.
However, we assure you that the quality of goods delivered by us and the after-sale
services provided by us shall remain the same.
We are hoping for your continued patronage and co-operation in the future also, just
like you all have been supporting us right since the commencement of our business.
Hoping to live upto the expectations of all and sundry.

Yours sincerely,
For Pearson Specter Litt & Co.

Jessica Pearson
(Partner)