JAGAT GURU NANAK DEV

PUNJAB STATE OPEN UNIVERSITY PATIALA

(Established by Act No.19 of 2019 of Legislature of the State of Punjab)

CERTIFICATE COURSE IN DIGITAL MARKETING

CCDM1 Fundamentals of Digital Marketing

Total Marks: 30
(10 marks for each question)

Note:
1. Please write your Student ID, name and address with mobile number in assignment.
2. Upload your assignment as per instructions on the student portal.

Assignment: 1

How would you define the digital marketing? What are the advantages and disadvantages of
digital marketing?
OR
Explore the prediction for the digital marketing. How traditional marketing is different from
the digital marketing?

Assignment: 2

What is market segmentation, and why is it an important strategy in today's marketplace?

OR
What is Internet Marketing and what are the strategies under internet marketing for consumer
satisfaction?
Assignment: 3

What is on-line marketing strategy? Discuss in detail the various activities taking place in digital
marketing.
OR
Define the term marketing mix. Explain structure of marketing mix and its elements.
 CCDM2 Digital Marketing Platforms
Note:
1. Please write your Student ID, name and address with mobile number in assignment.
2. Upload your assignment as per instructions on the student portal.

Assignment: 1

Explain Website Marketing and its techniques in detail

OR
Discuss the types of SEO? Explain the major differences between on page and off page
optimization.

Assignment: 2

Explain the concept of E-mail Oriented Promotional Programs in detail.

OR
Explain the concept and meaning of mobile marketing. Discuss the features of mobile marketing.
Assignment: 3

How social media marketing is important for business. Discuss the various Characteristic of social
media marketing

OR

What are Facebook groups? How can they be used by businesses.

 CCDM3 WEB DESIGNING AND DEVELOPMENT
Note:
1. Please write your Student ID, name and address with mobile number in assignment.
2. Upload your assignment as per instructions on the student portal.

Assignment: 1

Explain the phases of web development.

OR
Explain the properties and attributes of an image tag.

Assignment: 2

Design a web page using HTML that includes the detail of academic achievement in the table
OR
Explain the CSS Positioning properties.
Assignment: 3

Design the registration form of website.

OR

Explain the working of CGI scripts. What are the advantage and disadvantages of CGI scripts