Sir M.

Visvesvaraya Institute of Technology

Bangalore 562 157
Department of Management Studies
4th Semester- Dual Marketing Specialization
Subject: Digital & Social Media Marketing Subject Code: 18MBAMM403

Assignment questions

Module 1: Introduction to Digital Marketing

1. Briefly explain the online microenvironment,

2. Explain the Internet macro-environment.
3. Explain in detail the 7 step E-Marketing Plan:
4. Define Country and Market Opportunity Analysis
5. Define Digital Divide
6. Elaborate on the Technological Readiness Influences Marketing
7. Explain about Cyber Security
8. Illustrate different types of Cyber Crime.

Module 2 : E-Marketing Research

1. What is Data Drive Strategy?

2. Explain how brands monitor their Social Media presence
3. Explain the various sources of data collection online
4. What is RFM analysis?
5. Explain in detail the Online Segmentation and Targeting strategies –
6. Explain the internet Differentiation strategies
7. Explain the online Positioning Strategies.

Newly included topic so don’t skip any topic

 What is Data Analytics?

 Data analytics: Introduction, Key terms and concepts, Working with data,
Setting objectives, goals and KPIs. Tracking and collecting data. Analysing
data. Advantages and challenges.
 Module 3 : E-Marketing Management

1. Explain how brands create Customer Value Online

2. Describe the levels of branding
3. Explain the factors affecting the online pricing
4. Illustrate the different types of Pricing Strategies
5. What are the different online Payment Options
6. Elaborate on Online Channel Intermediaries
7. Explain how the Distribution Channel Length affects pricing strategies of a
company
8. Explain the Functions of Distribution channel
9. What is Channel Management and Power
10. Explain the following: Transactional functions, Logistical functions

Module 5: Customer Acquisition and Retention

1. What are the Elements of Social Media

2. Describe the Social Media Strategies
3. Define Relationship Marketing
4. Explain the Three Pillars of Relationship Marketing
5. Explain Customer Relationship Management (CRM)
6. What are the CRM Building Blocks
7. Describe the Ten rules for CRM Success

 The above questions are given based on previous year question

papers and general pattern of questions based in marketing
subjects

Kindly note Module 4 & 6 are completely new syllabus,

so do not skip any topics rather at least know the side
headings