MBA(E) 2 NR/2 R

M.B.A. DEGREE EXAMINATION,

NOVEMBER/DECEMBER 2019.

Third/Fourth Semester

Business Administration

Electives: INTERNET MARKETING

(For 2015-16 to 2018-19 batches onwards)

Time: Three hours Maximum: 100 marks

PART A - (6 x 5 = 30 marks)
Answer any SIX questions

1. Explain h~w internet can bl used as a marketing

platform.

2. How will you conduct market· opportunity

analysis?

3. Discuss the marketing strategies available for

niche internet marketers.

4. Explain the difference between bricks and mortar

and click and mortar companies.

5. Discuss the importance of using social media for

marketing.
6. Write a note on click-o-graphics. 17. Discuss the pricing strategies used by internet
marketers.
7. How can internet marketers build brands?

8. Briefly explain the role of online intermediaries. Or

9. Discuss the importance of managing eService 18. Elucidate the models and types of online
encounters. advertising.

10. Explain the role internet communities. 19. Discuss the legal, security and ethical issues III

PART B - (5 x 10 = 50 marks) internet marketing.

Answer ALL questions Or

11. Elucidate the benefits and barriers to internet 20. Explain the web design issues relevant to internet
marketing. marketing.
Or PART C ~ (1 x 20 = 20 marks)
12. Discuss the importance of delivering customer
Compulsory
value.

13. Elaborate the stages in internet marketing. 21. You are appointed as the marketing manager
of a company selling products in the
Or business-to-business sector. Currently, the
company has only a limited web site containing
14. Discuss the bases for segmenting in internet
electronic versions of its brochures. You want to
marketing.
convince the directors of the benefits of investing
15. Explain factor affecting the buying behaviour of in the web site to provide more benefits to the
online users. company. How would you present your case?

Or
16. List and explain the steps III online marketing
research.

2 MBA(E) 2 NR/2 R 3 MBA(E) 2 NR/2 R